What users are saying about
4 Ratings
29 Ratings
4 Ratings
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Score 5.1 out of 100
29 Ratings
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Score 5.4 out of 100

Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Anonymous | TrustRadius Reviewer

ClickDimensions

ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
Emily Olson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
ClickDimensions
5.4
WYSIWYG email editor
ActiveDEMAND
9.2
ClickDimensions
7.2
Dynamic content
ActiveDEMAND
9.6
ClickDimensions
6.1
Ability to test dynamic content
ActiveDEMAND
9.6
ClickDimensions
6.7
Landing pages
ActiveDEMAND
9.0
ClickDimensions
4.5
A/B testing
ActiveDEMAND
9.6
ClickDimensions
5.8
Mobile optimization
ActiveDEMAND
9.6
ClickDimensions
5.2
Email deliverability reporting
ActiveDEMAND
9.6
ClickDimensions
3.9
List management
ActiveDEMAND
9.2
ClickDimensions
4.5
Triggered drip sequences
ActiveDEMAND
9.6
ClickDimensions
4.8

Lead Management

ActiveDEMAND
9.0
ClickDimensions
3.9
Lead nurturing
ActiveDEMAND
9.6
ClickDimensions
2.8
Lead scoring and grading
ActiveDEMAND
9.0
ClickDimensions
4.1
Data quality management
ActiveDEMAND
8.6
ClickDimensions
4.3
Automated sales alerts and tasks
ActiveDEMAND
8.6
ClickDimensions
4.5

Campaign Management

ActiveDEMAND
9.4
ClickDimensions
6.2
Calendaring
ActiveDEMAND
9.6
ClickDimensions
4.5
Event/webinar marketing
ActiveDEMAND
9.2
ClickDimensions
8.0

Social Media Marketing

ActiveDEMAND
8.6
ClickDimensions
5.9
Social sharing and campaigns
ActiveDEMAND
8.6
ClickDimensions
7.8
Social profile integration
ActiveDEMAND
8.6
ClickDimensions
4.0

Reporting & Analytics

ActiveDEMAND
9.2
ClickDimensions
4.8
Dashboards
ActiveDEMAND
8.8
ClickDimensions
4.9
Standard reports
ActiveDEMAND
9.2
ClickDimensions
5.2
Custom reports
ActiveDEMAND
9.6
ClickDimensions
4.2

Platform & Infrastructure

ActiveDEMAND
9.6
ClickDimensions
7.8
API
ActiveDEMAND
9.0
ClickDimensions
7.0
Role-based workflow & approvals
ActiveDEMAND
9.0
ClickDimensions
9.0
Customizability
ActiveDEMAND
9.6
ClickDimensions
7.0
Integration with Salesforce.com
ActiveDEMAND
10.0
ClickDimensions
7.0
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
ClickDimensions
8.5
Integration with SugarCRM
ActiveDEMAND
10.0
ClickDimensions
8.0

Pros

ActiveDEMAND

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Kelly Hicks | TrustRadius Reviewer

ClickDimensions

  • The nurture campaign builder was great. Easy to use and to follow along with.
  • The drop and drag editor was easy to use and you could start using it with no training.
  • I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.
Neville Wiles | TrustRadius Reviewer

Cons

ActiveDEMAND

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Anonymous | TrustRadius Reviewer

ClickDimensions

  • Support - Tier 1 is inadequately trained, and other tiers are inadequately staffed.
  • Product maturity - The product is not stable and consistent.
Karen Chamberlain | TrustRadius Reviewer

Likelihood to Renew

ActiveDEMAND

No score
No answers yet
No answers on this topic

ClickDimensions

ClickDimensions 9.0
Based on 1 answer
I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.
Anonymous | TrustRadius Reviewer

Usability

ActiveDEMAND

No score
No answers yet
No answers on this topic

ClickDimensions

ClickDimensions 5.0
Based on 3 answers
Clickdimensions has some very usable features such as form builder and email editor. However, the intergation with Dynamics makes it hard to achieve anything with this system at speed, and really leverage the value.
Chris Thorne | TrustRadius Reviewer

Support Rating

ActiveDEMAND

No score
No answers yet
No answers on this topic

ClickDimensions

ClickDimensions 1.0
Based on 2 answers
You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.
Karen Chamberlain | TrustRadius Reviewer

Alternatives Considered

ActiveDEMAND

Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
Kelly Hicks | TrustRadius Reviewer

ClickDimensions

I think the biggest difference is the overall easy integration with our CRM platform, which is crucial. Without it, we would not really even be able to use a marketing automation platform like this. We like the support our account manager gives us, and think CD is the best option available.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveDEMAND

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Anonymous | TrustRadius Reviewer

ClickDimensions

  • Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
  • Lead scoring helps develop more qualified leads.
Emily Olson | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveDEMAND

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ActiveDEMAND Editions & Modules

Edition
Call Tracking$31
Email Marketer$72
Small Business Marketer$692
Corporate Marketer$1992
Agency Marketer$7992
  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
Additional Pricing Details

ClickDimensions

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ClickDimensions Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveDEMAND
9.6
ClickDimensions
4.8

Likelihood to Renew

ActiveDEMAND
ClickDimensions
9.0

Usability

ActiveDEMAND
ClickDimensions
5.0

Support Rating

ActiveDEMAND
ClickDimensions
1.0

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