What users are saying about
5 Ratings
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Top Rated
155 Ratings
5 Ratings
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Score 9 out of 100

Klaviyo

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Top Rated
155 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.2 out of 100

Feature Set Ratings

  • ActiveDEMAND ranks higher in 4 feature sets: Email & Online Marketing, Lead Management, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.5

ActiveDEMAND

95%
8.1

Klaviyo

81%
ActiveDEMAND ranks higher in 9/9 features

WYSIWYG email editor

9.2
92%
2 Ratings
8.1
81%
59 Ratings

Dynamic content

9.6
96%
2 Ratings
7.5
75%
63 Ratings

Ability to test dynamic content

9.6
96%
2 Ratings
7.2
72%
59 Ratings

Landing pages

9.0
90%
2 Ratings
8.0
80%
2 Ratings

A/B testing

9.6
96%
2 Ratings
8.3
83%
60 Ratings

Mobile optimization

9.6
96%
2 Ratings
8.0
80%
64 Ratings

Email deliverability reporting

9.6
96%
4 Ratings
8.3
83%
80 Ratings

List management

9.2
92%
2 Ratings
8.5
85%
66 Ratings

Triggered drip sequences

9.6
96%
2 Ratings
8.8
88%
58 Ratings

Lead Management

9.0

ActiveDEMAND

90%
6.6

Klaviyo

66%
ActiveDEMAND ranks higher in 4/4 features

Lead nurturing

9.6
96%
2 Ratings
8.2
82%
48 Ratings

Lead scoring and grading

9.0
90%
2 Ratings
5.7
57%
14 Ratings

Data quality management

8.6
86%
2 Ratings
6.4
64%
16 Ratings

Automated sales alerts and tasks

8.6
86%
2 Ratings
5.9
59%
15 Ratings

Campaign Management

9.4

ActiveDEMAND

94%

Klaviyo

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features

Calendaring

9.6
96%
2 Ratings
N/A
0 Ratings

Event/webinar marketing

9.2
92%
2 Ratings
N/A
0 Ratings

Social Media Marketing

8.6

ActiveDEMAND

86%

Klaviyo

Feature Set Not Supported
N/A
ActiveDEMAND ranks higher in 2/2 features

Social sharing and campaigns

8.6
86%
2 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
2 Ratings
N/A
0 Ratings

Reporting & Analytics

9.2

ActiveDEMAND

92%
7.4

Klaviyo

74%
ActiveDEMAND ranks higher in 3/3 features

Dashboards

8.8
88%
2 Ratings
7.8
78%
64 Ratings

Standard reports

9.2
92%
2 Ratings
7.8
78%
61 Ratings

Custom reports

9.6
96%
2 Ratings
6.8
68%
28 Ratings

Platform & Infrastructure

9.6

ActiveDEMAND

96%
6.8

Klaviyo

68%
ActiveDEMAND ranks higher in 6/6 features

API

9.0
90%
1 Rating
8.1
81%
45 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
6.2
62%
17 Ratings

Customizability

9.6
96%
2 Ratings
7.7
77%
21 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
5.0
50%
1 Rating

Integration with Microsoft Dynamics CRM

10.0
100%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • ActiveDEMAND is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.6

ActiveDEMAND

96%
2 Ratings
9.1

Klaviyo

91%
67 Ratings

Likelihood to Renew

ActiveDEMAND

N/A
0 Ratings
10.0

Klaviyo

100%
2 Ratings

Usability

ActiveDEMAND

N/A
0 Ratings
8.0

Klaviyo

80%
3 Ratings

Support Rating

ActiveDEMAND

N/A
0 Ratings
9.0

Klaviyo

90%
1 Rating

Implementation Rating

ActiveDEMAND

N/A
0 Ratings
10.0

Klaviyo

100%
1 Rating

Likelihood to Recommend

JumpDEMAND Inc.

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
Read full review

Klaviyo

Klaviyo is really built for converting so if you are sending informational content either to your subscribers or internal comms, it is better to look elsewhere. If you send an email of this kind, people will not click and purchase and it will bring down your overall analytics to seem like your click-through, purchase values, etc. rates are low. Klaviyo is great however at flows and getting people engaged when they first subscribe or take certain actions (browse abandonment, cart abandonment, welcome series, etc.)
Read full review

Pros

JumpDEMAND Inc.

  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
Read full review

Klaviyo

  • Email automation that nurtured new prospects with education and promotion content.
  • List segmentation. We could segment our list by behavior, purchase history and by demographics. This gave us more views into the customer segmentation.
  • Promotion emails. the high delivery rate of Flash sales, discounts, and promotions that drove sales
  • SMS messaging. We could time SMS messaging to be aligned with email promotion to give a more omni marketing approach to CRM
  • Reporting. Klavio provided excellent reporting by campaign and marketing period. It was able to track open rate, CTR, conversion and revenue.
  • Creative Management. Klavio allowed us to store graphics from previous campaigns and use them in future marketing efforts
  • Campaign Builder. the email builder mechanism is outstanding allowing for graphic, text, shapes and images all to be incorporated in HTML emails
  • Testing. The AB testing function allowed for campaign optimization
Read full review

Cons

JumpDEMAND Inc.

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
Read full review

Klaviyo

  • more access to customer service via phone that instead of live chat
  • segments could be easier to create if there was a clone functionality! I waste a lot of time creating segments that would be saved if I could clone and make edits from previous work I've done
  • there should be functionality to show the over email size before sending, to ensure emails aren't cut off at the end
Read full review

Pricing Details

ActiveDEMAND

Starting Price

$3 Per Phone Number/mth

Editions & Modules

ActiveDEMAND editions and modules pricing
EditionModules
Call Tracking$31
Email Marketer$72
Small Business Marketer$693
Corporate Marketer$1994
Agency Marketer$7995

Footnotes

  1. Per Phone Number/mth
  2. Per Month [Unlimited Users]
  3. Per Month [Unlimited Users]
  4. Per Month [Unlimited Users]
  5. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Klaviyo

Starting Price

Editions & Modules

Klaviyo editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Likelihood to Renew

    JumpDEMAND Inc.

    No answers on this topic

    Klaviyo

    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Read full review

    Usability

    JumpDEMAND Inc.

    No answers on this topic

    Klaviyo

    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Read full review

    Support Rating

    JumpDEMAND Inc.

    No answers on this topic

    Klaviyo

    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Read full review

    Implementation Rating

    JumpDEMAND Inc.

    No answers on this topic

    Klaviyo

    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Read full review

    Alternatives Considered

    JumpDEMAND Inc.

    Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there
    Read full review

    Klaviyo

    While Mailchimp was easy to use, Klaviyo allowed much more customization and flexibility. Klaviyo integrated with all of our apps through Shopify, so it was really a no-brainer when it came down to deciding. The ease of setting up a drip campaign and segmenting the customer base was the icing on the cake, but we were already going to go with Klaviyo.
    Read full review

    Return on Investment

    JumpDEMAND Inc.

    • Simplified email marketing and event management
    • Better tracking of leads
    • Better intelligence about which initiatives are working well and where future opportunities lie
    • Less reliant on IT department/third party to execute our online marketing
    Read full review

    Klaviyo

    • It must reduce its cost.
    • It is a digital marketing tool with so many amazing features that have helped me connect with my audience personally because the data it provides me is always authentic which also helps me to understand what they exactly need.
    Read full review

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