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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActivePresenter

    Score10 out of 10
    N/AN/A

    $0

    Adobe Captivate

    Score5.9 out of 10
    N/AAdobe Captivate is an elearning authoring and course design tool (or LCMS). It supports mobile HTML5 content. Captivate’s users are commonly midsized businesses to enterprises. Adobe Captivate includes some prebuilt assets as well as customizable workflows.

    $33.99

    per month

    Camtasia

    Score8.6 out of 10
    N/ACamtasia is a video editor and screen recorder. Camtasia offers a range of plans designed to meet varying video creation needs, and enables users to produce professional-looking videos. Its features include Camtasia Rev, script generation, text-to-speech, translations, and avatar videos, to streamline the video creation process. The editions available are Free, Essentials, Create, or the Pro plan.

    $179.88

    per year per user

    Pricing
    ActivePresenterAdobe CaptivateCamtasia
    Editions & Modules
    ActivePresenter Standard
    $0
    ActivePresenter Pro
    $0
    Subscription
    $33.99
    per month
    Student & Teacher Edition
    $399
    one-time fee
    Upgrade
    $499
    one-time fee
    Pereptual License
    1,299
    one-time fee
    Camtasia Business
    $198
    per year per seat
    Offerings
    Pricing Offerings
    ActivePresenterAdobe CaptivateCamtasia
    Free Trial
    YesYesYes
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details*Discounts available for purchases supporting a large volume of users.
    More Pricing Information
    Community Pulse
    ActivePresenterAdobe CaptivateCamtasia
    Considered Multiple Products
    Atomi Systems
    Chose ActivePresenter
    It's simply easier to use and has more features than the one in the list. Added to that, the license price of ActivePresenter is so much more affordable than others on the market.
    Incentivized
    Adobe
    Chose Adobe Captivate
    Adobe Captivate outshines all of these other tools -Camtasia, Snagit, Powtoons, After Effects, PowerPoint - when it comes to software demonstrations, simulations and/or training videos that contain software demonstrations ( hybrid video containing software demonstrations). But …
    Incentivized
    Chose Adobe Captivate
    I use Camtasia for video editing, however, we have Premier Pro and are now learning to use it. Camtasia and Snagit we use for smaller projects. For bigger projects, we use them all.
    Incentivized
    Chose Adobe Captivate
    Captivate is more difficult to figure out. However, once you get passed the learning curve it offers more variety and options than Camtasia. It allows for interactions, simulations, and the likes.
    Incentivized
    Chose Adobe Captivate
    There is no comparison, really. Camtasia is the first product I thought of, but I use those two products concurrently to achieve my ultimate goal. I use Camtasia because the features there are not available in Adobe Captivate. I use Adobe Captivate because the features in …
    Incentivized
    Chose Adobe Captivate
    If you're creating software walkthrough videos and accompanying simulations, the Captivate is the way to go when compared to Powtoon, Vyond, Camtasia, or Lightworks. Though you can use these four systems to create software videos, only Camtasia makes this relatively easy (the …
    Incentivized
    Chose Adobe Captivate
    Captivate is like Camtasia on steroids. I do like the way Camtasia does Closed Captions. It is easier in Camtasia than in Captivate. Both other than that Captivate gives you way more options in designing your videos.
    Incentivized
    Chose Adobe Captivate
    Articulate Storyline and 360 are far better than Adobe Captivate. Camtasia is used for specific projects as Adobe Captivate is in some regards.
    Incentivized
    Chose Adobe Captivate
    TutorPro's LiveContent leaves a lot to be desired. It is very difficult to use as an assessment tool. It won't record web-based applications correctly and the results are impossible to analyse. StoryBoard was similar to Adobe Captivate, but the LMS integration left us needing …
    Incentivized
    Chose Adobe Captivate
    There is a lot more editing/customization capability in Captivate. Zoom is incredibly limited with what you can do within the software.
    Incentivized
    Chose Adobe Captivate
    Adobe Captivate is superior because of its easy to learn layout.
    Incentivized
    Chose Adobe Captivate
    Adobe Captivate is much more powerful than the Articulate products. It can take your training much further. If you can imagine it, you ca create it in Captivate. It also makes it easy to maintain simulations as they are recorded a individual pages making it easy to make a quick …
    Incentivized
    Chose Adobe Captivate
    I think that Articulate360 is more user-friendly and has a cleaner, more updated look. If you can edit a PDF, then you can use Articulate 360. Adobe Captivate may be more challenging for the designer, but it has more features. We chose Adobe Captivate because we want the option …
    Incentivized
    Chose Adobe Captivate
    It is easier and quicker for me to produce a lesson in Storyline vs. Adobe Captivate. That being said, Adobe Captivate has more options to customize content. It would be nice if Adobe Captivate provided more baseline templates to work with to facilitate quicker lesson production.
    Incentivized
    Chose Adobe Captivate
    Compared to a program like PowerPoint, Adobe Captivate is much more robust but also more complicated. However, I find thinking of Adobe Captivate as "PowerPoint on steroids" is a good way of thinking about the program. If you can build a PP slide deck, you can probably build a …
    Incentivized
    Chose Adobe Captivate
    I have more control over what I create in Adobe Captivate. Articulate Storyline tries to do too much for me.
    Incentivized
    Chose Adobe Captivate
    While I prefer Storyline for its ease of use, I also use Captivate to accomplish advanced learning training.
    Incentivized
    Chose Adobe Captivate
    Adobe Captivate is similar to Articulate Storyline. Since I use Photoshop to create graphics, I find it easy to use Captivate and import assets created in Photoshop while this feature is not supported in Storyline.
    Incentivized
    Chose Adobe Captivate
    We were wowed by Adobe Captivate at a conference 5 or 6 years ago. While, in many ways, Articulate is the gold standard for crafting E-Learning it's also much more expensive to do so with add-ons. Captivate is cost efficient if you want to have access to the latest tools and …
    Incentivized
    Chose Adobe Captivate
    Adobe Captivate is very easy to learn, and has pretty much all the features I look for in an authoring tool.
    Incentivized
    Chose Adobe Captivate
    Adobe Captivate is a superior solution when it comes to the overall flexibility of the platform, but does require a more advanced skill set to take advantage of the features and functions within. We ultimately selected Articulate Storyline over Adobe Captivate because of the …
    Incentivized
    Chose Adobe Captivate
    All three have their strengths. I use each for different projects depending on what we are to accomplish.
    Incentivized
    Chose Adobe Captivate
    I also used AnalogX Capture, but this survey would not allow me to enter it as a competitive software as they do not have it in their list.

    Captivate is the best. Simply put, no one stands up to them. The amount of thought put in to Captivate is beyond that of any other …
    Incentivized
    Chose Adobe Captivate
    I feel that Captivate integrates with the creative cloud better than its competition. Furthermore, it is easier to use and offers more features to instructional and graphic designers.
    Incentivized
    Chose Adobe Captivate
    Adobe Captivate is similar to Storyline, but is more user-friendly and has better support.
    Incentivized
    Chose Adobe Captivate
    Adobe Captivate is an okay software program, but it is not something I'd pick over Articulate Storyline or Articulate 360. I only selected Captivate because it was mandatory for my course plus I wanted to explore it to find out how it worked. But after using it, I didn't find …
    Incentivized
    TechSmith
    Chose Camtasia
    Camtasia is more cost-effective than other similar software on the market such as Adobe Captivate.
    Incentivized
    Chose Camtasia
    My goal was to quickly create a professional-looking course and video in no time with Camtasia. 'Time is money,' as the old saying goes. Because of my lack of time and patience, I didn't bother with other applications. Camtasia is everything I need and more. I just wished I can …
    Incentivized
    Chose Camtasia
    As with most software products, you'll always find pros and cons when making comparisons. Camtasia is always my go-to application when someone asks me to whip up a video on a very tight deadline. You can very quickly turn an idea into a finished video and be happy with the …
    Incentivized
    Chose Camtasia
    Camtasia is so easy to use and all media can just be uploaded.
    Incentivized
    Chose Camtasia
    Captivate is high-end to the extent that it is beyond the use of a "typical" user. It has a steep and lengthly learning curve. Camtasia's learning curve can be mastered potentially within an hour to be productive, and it weds with Snagit to become versatile in presenting …
    Incentivized
    Chose Camtasia
    • They are similar products. For someone devoted to video-editing, Captivate might be a better choice - it has a bit more functionality but is harder to learn and use.
    • The last time I used Captivate, it couldn't handle a multi-screen setup, which was a deal-breaker for us, and …
    Incentivized
    Chose Camtasia
    Captivate and Storyline does not compare when it comes to screen captures. They may have similar capabilities, but they do not always work well. Camtasia works flawlessly when it comes to screen captures. Adobe Premiere Pro is a different story. For simple edits, Camtasia is …
    Incentivized
    Chose Camtasia
    Adobe Premiere has many more options and capabilities, but it is harder to learn than Camtasia. I recommend using it after some experience with a more basic software such as Camtasia. One feature example Premiere has that Camtasia does not is the ability to remove things from …
    Incentivized
    Chose Camtasia
    Camtasia is much more user-friendly than any other movie editing software I have used. It's very straight forward, and you don't need a designing degree to understand it.
    Incentivized
    Chose Camtasia
    Although it may not have all the bells and whistles Adobe Premiere Pro has or the flexibility of Storyline 360, for the amount of money it cost, you can still do some pretty amazing things with this software. If you are at all interested to see what I have done with it, I will …
    Incentivized
    Chose Camtasia
    Camtasia is easier and less expensive.
    Incentivized
    Chose Camtasia
    I use both for different objectives. If I need a user interactive video or demo simulator I will use captivate. But camtasia is better for story telling and prototyping.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    87%
    Would buy again
    75 Answers
    100%
    Would buy again
    33 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    69 Answers
    97%
    Delivers good value for the price
    31 Answers
    Happy with the feature set
    No answers on this topic
    84%
    Happy with the feature set
    72 Answers
    100%
    Happy with the feature set
    33 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    87%
    Lived up to sales and marketing promises
    48 Answers
    100%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    No answers on this topic
    85%
    Implementation went as expected
    53 Answers
    100%
    Implementation went as expected
    28 Answers
    Features
    ActivePresenterAdobe CaptivateCamtasia
    Learning Management
    Comparison of Learning Management features of ActivePresenter and Adobe Captivate and Camtasia
    Feature
    ActivePresenter
    -
    Ratings
    Adobe Captivate
    9.1
    31 Ratings
    5% above category average
    Camtasia
    -
    Ratings
    Course authoring00 Ratings8.030 Ratings00 Ratings
    Course catalog or library00 Ratings9.018 Ratings00 Ratings
    Player/Portal00 Ratings8.024 Ratings00 Ratings
    Learning content00 Ratings9.024 Ratings00 Ratings
    Progress tracking & certifications00 Ratings9.026 Ratings00 Ratings
    Learning reporting & analytics00 Ratings9.019 Ratings00 Ratings
    Social learning00 Ratings10.014 Ratings00 Ratings
    Gamification00 Ratings8.02 Ratings00 Ratings
    eLearning Content
    Comparison of eLearning Content features of ActivePresenter and Adobe Captivate and Camtasia
    Feature
    ActivePresenter
    -
    Ratings
    Adobe Captivate
    8.4
    1 Ratings
    2% below category average
    Camtasia
    -
    Ratings
    Multi-Lingual Support00 Ratings7.01 Ratings00 Ratings
    Structured Learning00 Ratings10.01 Ratings00 Ratings
    Historical Metrics00 Ratings8.01 Ratings00 Ratings
    Cloud-Based Content00 Ratings10.01 Ratings00 Ratings
    Automation & Integration00 Ratings7.01 Ratings00 Ratings
    Best Alternatives
    ActivePresenterAdobe CaptivateCamtasia
    Small Businesses
    Sendspark
    Score10 out of 10
    Pluralsight Skills
    Score9.2 out of 10
    Sendspark
    Score10 out of 10
    Medium-sized Companies
    Snagit
    Score9.7 out of 10
    Renaissance myON
    Score10 out of 10
    Snagit
    Score9.7 out of 10
    Enterprises
    Snagit
    Score9.7 out of 10
    A Cloud Guru (discontinued)
    Score8 out of 10
    Snagit
    Score9.7 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    ActivePresenterAdobe CaptivateCamtasia
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.7
    (128 ratings)
    8.4
    (75 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (9 ratings)
    10.0
    (3 ratings)
    Usability
    10.0
    (1 ratings)
    8.0
    (8 ratings)
    7.0
    (7 ratings)
    Availability
    -
    (0 ratings)
    1.8
    (1 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    5.8
    (18 ratings)
    8.6
    (14 ratings)
    Implementation Rating
    -
    (0 ratings)
    2.7
    (2 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    5.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    8.6
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ActivePresenterAdobe CaptivateCamtasia
    Likelihood to Recommend
    Atomi Systems
    ActivePresenter is designed for professional trainers, educators or teachers. So, it's best to use it for educational purposes like creating training videos, eLearning lessons, interactive training videos. You can also use it as a tool for content creation like making tutorial videos for YouTube or other social video sharing platforms. Making online courses for local training or selling online is also a great fit of ActivePresenter.
    Read full review
    Adobe
    Captivate is well suited for instruction designers who want to build attractive, personalized, interactive, energetic lessons. It's also a good choice for someone who wants to build something innovative because Captivate gives the developer so much control over so many aspects.
    But if someone wanted something built quickly, generically and didn't care about holding the viewer's attention, then Captivate might be an expensive tool. That person might be more satisfied with a cheaper and easier to learn authoring tool.
    Incentivized
    Read full review
    TechSmith
    Camtasia is so easy to use that I recommend it over Adobe Premiere, Captivate, Storyline, and other tools. The only problem is the price. Due to the fact that I purchased this for education purposes, and educational prices have gone up exponentially, it has been difficult even at $179 to upgrade, as an educator and the organization is not always willing to reimburse the purchase, it would have been more economical. It was less than $100 (Black Friday) when I bought our updated version in 2019. Camtasia profile accounts aren't the best setup, however. My profile account does not reflect when I was a user or show past invoices, and I wanted to see how long ago I was a user.
    Incentivized
    Read full review
    Pros
    Atomi Systems
    • making tutorial videos with screen recording and video editing.
    • Creating interactive eLearning lessons.
    • Creating software simulation
    • Making demo videos for software products
    • Design complete responsive eLearning courses
    • Export eLearning courses into SCORM or xAPI for uploading to an LMS
    Read full review
    Adobe
    • Quickly adding in graphics, text, and interactive buttons.
    • Has extensive variables and branching for additional customization, beyond the competition.
    • Has 360 degree capability which competitors don't offer (I have not used this feature).
    • High degree of customization and personalization.
    • True responsive screen display on all devices, viewable as you are creating the training. This is different than some competitors - some just shrink the screen, but Adobe Captivate allows actually removing or moving or changing items at different screen sizes.
    • If you like Flash, it has Flash output, although it's going away in 2020. Personally, I think this is an outdated technology.
    • Many advanced capabilities. I chose this product due to the capabilities.
    • Comes with assets, templates, people, head shots, and full body—excellent.
    • Adobe Captivate is the authoring tool. It integrates with Adobe Captivate Prime - which I highly recommend if you want to truly take advantage of all of its features in reporting, administration, compliance, and social learning. (I didn't use Prime because you essentially need 100+ students to affordably use Prime.) If you look at my chart of what Captivate is capable of, I can't say that Captivate has a lot of the reporting features because they are part of Prime/SCORM, although, with Captivate's customization, you might be able to do most of them if you are up to it, but I did not.
    Incentivized
    Read full review
    TechSmith
    • Very intuitive controls. You don't need to be a pro at video editing
    • Seamless control of assets (separates video from still images)
    • Great library of annotations and gestures
    • Easy to integrate audio/video edits
    • Custom formats that suit my needs (web, mobile, tablets)
    Incentivized
    Read full review
    Cons
    Atomi Systems
    • it could be more helpful to have built-in library
    • AI features like Auto captions
    • Improve transition effects and video effects
    • more built-in templates for Text
    Read full review
    Adobe
    • Clunky interface, it takes a lot of extra clicks to get places compared to other Adobe apps and competitor's eLearning software.
    • Would be nice if it was part of creative cloud, or at least in the group of apps you can add through Creative Cloud.
    • More regular and meaningful updates. Compared to flagship apps like Photoshop, Illustrator, etc. Captivate is like the read headed step child. Competitors excel at providing regular updates with clear change documentation. How are we still using Captivate 2019 in 2022?
    • The interface feels like it is still stuck in the 90s, would be nice if it was more modern and better in-line with flagship adobe offerings.
    • Variables and associated menus are a nuisance to work with vs some of the clever drop down and content-sensitive options in Articulate Storyline.
    Incentivized
    Read full review
    TechSmith
    • USB Microphones can sometimes cause a problem if they become accidentally unplugged during a recording session. This can corrupt some of the files that the Camtasia Recorder application uses to capture directly to .avi mode.
    • You'll sometimes get a message when you next try to record that .avi mode isn't available and the only way to fix this is by completely uninstalling and reinstalling Camtasia (with a reboot in the middle of these two actions).
    • This bug only manifested after Camtasia 8 was released, but still seems to cause an issue right up to and including Camtasia 2021.
    • I'd like to see more standard Annotation options. The existing ones are pretty good, but variety is a little lacking.
    • More 'Behaviours' would also be really welcome as these are a great feature and make Callouts a bit more interesting and lively. I've not seen any new Behaviours over the past few versions (since Camtasia 2018).
    Incentivized
    Read full review
    Likelihood to Renew
    Atomi Systems
    No answers on this topic
    Adobe
    We have hundreds of courses that were created in Adobe Captivate. It will take us a while to convert to Articulate. We'll need a license for another year and/or until Adobe comes out with a true update to the software.
    Incentivized
    Read full review
    TechSmith
    Each release of Camtasia has added just enough functionality to justify the upgrade to the new version. I like that Camtasia is not a subscription-based product as we have more flexibility and control over our spend on the product. We can also purchase support packages that include the next version when released.
    Incentivized
    Read full review
    Usability
    Atomi Systems
    It's easy to use like MS PowerPoint . The UI looks similar to what I've been using for over decades. I am an old man, and I can use it to create so many different types of content. Great one! No excuse buying the software.
    Read full review
    Adobe
    Adobe Captivate does take some getting used to. There are features that are much more convoluted than they need to be, but overall it is a great product with a some excellent features. Being in a pretty small market, Adobe Captivate and Articulate Storyline dominate the space. They are not the same software, but allow for eLearning authoring. Each has their benefit and their downside, but, for me, Adobe Captivate edges out Storyline.
    Incentivized
    Read full review
    TechSmith
    I haven't used another video recording and editing tools that is as comprehensive and straight-forward as Camtasia. Typically, if you want a user-friendly video editing tools for novice users, you have to compromise on features. Camtasia solves this problem by offering extensive editing features in a simplistic, user-friendly environment. Highly recommend
    Incentivized
    Read full review
    Support Rating
    Atomi Systems
    No answers on this topic
    Adobe
    It is difficult to get in touch with Adobe Captivate support. With a seemingly limited number of resources, mostly outsourced, getting in contact with someone to help troubleshoot an issue is challenging. Typically wait times are long, and the desired path to resolution is to use an existing knowledge base or a self-help guide. It is certainly not a user-friendly experience.
    Incentivized
    Read full review
    TechSmith
    With the latest version (Camtasia 2020), I actually had problems with an Imac with HighSierra, but from the first moment they answered and guided me to solve the problem, even before making the purchase (with some doubts I had). And they have support in English and Spanish, I really liked that.
    Read full review
    Implementation Rating
    Atomi Systems
    No answers on this topic
    Adobe
    I'm only aware of the problems Adobe Captivate had with SumTotal LMS and Upside LMS, requiring extensive contact with both internal and external support staff to fix the problems. We had no problems at all with Articulate.
    Incentivized
    Read full review
    TechSmith
    No answers on this topic
    Alternatives Considered
    Atomi Systems
    It's simply easier to use and has more features than the one in the list. Added to that, the license price of ActivePresenter is so much more affordable than others on the market.
    Read full review
    Adobe
    I think that Articulate360 is more user-friendly and has a cleaner, more updated look. If you can edit a PDF, then you can use Articulate 360. Adobe Captivate may be more challenging for the designer, but it has more features. We chose Adobe Captivate because we want the option to create interactive learning environments. Adobe Captivate plays well with the other Adobe design products including Photoshop, Illustrator, and Premier. Additionally, Adoe Captivate is highly compatible with Cornerstone, our preferred Learning Management Systems.
    Incentivized
    Read full review
    TechSmith
    I've tried several freeware recorders, too. If all you want to do is literally record your screen, and nothing else, you don't need Camtasia. There are literally dozens of apps that will do that. If you want an app that will record your screen while capturing mouse clicks, follow you, record your voice while you capture, and annotate when you're done, Camtasia has no equal. Plus, it doesn't stop there. You can add professional intros and outros (many already created to choose from), lower thirds, etc., leading to videos with very high production value. This is THE program to buy if you want to produce training videos of very high quality.
    Incentivized
    Read full review
    Return on Investment
    Atomi Systems
    • It's one time purchase license.
    • It's the best desktop app for eLearning in 2025.
    • Pay one time, use forever is a great point of ActivePresenter
    • Their support team is absolutely the most responsive and nice people on earth in my opinion.
    Read full review
    Adobe
    • Adobe Captivate has allowed our instructors to engage students in ways we never have before.
    • Instructors who have used Adobe Captivate in our organization have reported higher levels of engagement with their courses and their students, theoretically leading to improved assessment of student performance.
    Incentivized
    Read full review
    TechSmith
    • Many faculty members used it because it was easy to use and accomplish what they needed.
    • No need for a lot of training or follow-up training due to it being very to use.
    • Account management within our system and assigning permissions required a few steps when granting access.
    Incentivized
    Read full review
    ScreenShots

    Camtasia Screenshots

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