Acumbamail vs. iContact

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acumbamail
Score 8.4 out of 10
N/A
Acumbamail is an Email, SMS marketing, subscription forms management and landing page editor for marketing, boasting a team of English-speaking, dedicated technical support ready to help with campaign creation. The tool integrates with Analytics, Wordpress, Prestashop, and Facebook.
$22.29
per month
iContact
Score 7.3 out of 10
N/A
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
$14
per month
Pricing
AcumbamailiContact
Editions & Modules
Mailings - Basic
22€
per month up to 20,000 emails
Subscribers - Basic
34€
per month 2,500 subscribers
Mailings - Pro
61€
per month 20,000 emails
Subscribers - Pro
73€
per month 2,500 subscribers
Mailings - Enterprise (advanced optimization tools)
191€
per month 20,000 emails
Subscribers - Enterprise (advanced optimization tools)
203€
per month 2,500 subscribers
1500 Users
$15.00
per month
2500 Users
$25.00
per month
5000 Users
$45.00
per month
Offerings
Pricing Offerings
AcumbamailiContact
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
AcumbamailiContact
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AcumbamailiContact
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acumbamail
8.2
1 Ratings
1% above category average
iContact
6.6
26 Ratings
21% below category average
WYSIWYG email editor10.01 Ratings7.024 Ratings
Dynamic content10.01 Ratings7.021 Ratings
Ability to test dynamic content9.01 Ratings5.021 Ratings
Landing pages10.01 Ratings7.014 Ratings
A/B testing5.01 Ratings5.017 Ratings
Mobile optimization5.01 Ratings7.021 Ratings
Email deliverability reporting5.01 Ratings7.025 Ratings
List management10.01 Ratings8.025 Ratings
Triggered drip sequences10.01 Ratings6.015 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acumbamail
8.3
1 Ratings
7% above category average
iContact
8.0
26 Ratings
3% above category average
Dashboards9.01 Ratings8.026 Ratings
Standard reports9.01 Ratings8.025 Ratings
Custom reports7.01 Ratings8.015 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Acumbamail
9.0
1 Ratings
6% above category average
iContact
7.0
1 Ratings
19% below category average
Email Accessibility Tools8.01 Ratings7.01 Ratings
Spelling and Grammar Check9.01 Ratings7.01 Ratings
Email Previews10.01 Ratings7.01 Ratings
URL Validation00 Ratings7.01 Ratings
Link Tracking00 Ratings7.01 Ratings
Image Validation00 Ratings7.01 Ratings
Inbox Display00 Ratings7.01 Ratings
Spam Testing00 Ratings7.01 Ratings
Best Alternatives
AcumbamailiContact
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AcumbamailiContact
Likelihood to Recommend
8.0
(1 ratings)
8.0
(45 ratings)
Likelihood to Renew
-
(0 ratings)
3.4
(19 ratings)
Usability
-
(0 ratings)
8.0
(6 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
9.9
(9 ratings)
Online Training
-
(0 ratings)
1.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.5
(2 ratings)
Product Scalability
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
AcumbamailiContact
Likelihood to Recommend
Acumbamail
Acumbamail is a newer email marketing tool that has plenty of room to grow, but they are off to a fantastic start. Setting up my first email list was super easy and intuitive. Creating broadcasts is straightforward, as are landing pages. And the automation flows that are built in are incredible. The biggest downside is some of the documentation being in Spanish. It's easy enough to translate but still slows you down. That said, I'm really looking forward to growing with Acumbamail!
Read full review
iContact
I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
Read full review
Pros
Acumbamail
  • Creating Landing Pages.
  • Built in Automations.
  • Email List Maintenance.
  • The email editor is simple to use and very intuitive.
Read full review
iContact
  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
Read full review
Cons
Acumbamail
  • The online support is excellent, but the written support is sometimes in Spanish.
  • Setting up your account for better email deliverability takes some time.
  • It's a newer program, so there is definitely some room for improvement in the user interface.
Read full review
iContact
  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
Read full review
Likelihood to Renew
Acumbamail
No answers on this topic
iContact
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
Read full review
Usability
Acumbamail
No answers on this topic
iContact
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
Read full review
Reliability and Availability
Acumbamail
No answers on this topic
iContact
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
Read full review
Support Rating
Acumbamail
No answers on this topic
iContact
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
Read full review
Online Training
Acumbamail
No answers on this topic
iContact
The templates are difficult to customize, and they don't render well in email platforms
Read full review
Implementation Rating
Acumbamail
No answers on this topic
iContact
i wouldn't be using it if i wasn't satisfied. time is money
Read full review
Alternatives Considered
Acumbamail
Acumbamail is still in its infancy, so it's not fair to compare it to ConvertKit, which has been around for a while, but Acumbamail is very similar in its setup. In some ways, its automation look to be a lot more straightforward. I'm really hoping they'll be able to grow Acumbamail into a killer product!
Read full review
iContact
I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
Read full review
Scalability
Acumbamail
No answers on this topic
iContact
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
Read full review
Return on Investment
Acumbamail
  • Still too early to tell, but down the road, the impact of having a good mailing list will be enormous!
Read full review
iContact
  • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
  • We like the breakdown of statistics in the dashboard. They're easy to read.
  • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
Read full review
ScreenShots