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5 Ratings
Top Rated
38 Ratings
5 Ratings
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Score 8 out of 101
Top Rated
38 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Datanyze

Datanyze can be a useful tool for understanding your market. You're able to use Datanyze to see how many people are using your technology as well as who is using your competitors. Receiving alerts on who is adding and dropping you vs your competitors is always helpful. It's a tool that can potentially give back as much as you put in.
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Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Datanyze
8.1
Identification of new leads
AdDataExpress
9.1
Datanyze
8.4
List quality
AdDataExpress
6.4
Datanyze
7.2
Ideal customer targeting
AdDataExpress
5.5
Datanyze
8.1
Load time/data access
AdDataExpress
5.5
Datanyze
8.6
Advanced search
AdDataExpress
Datanyze
8.4
List upload/download
AdDataExpress
Datanyze
8.0

Sales Intelligence Data Standards

AdDataExpress
7.3
Datanyze
7.2
Contact information
AdDataExpress
7.3
Datanyze
6.3
Company information
AdDataExpress
7.3
Datanyze
7.6
Industry information
AdDataExpress
7.3
Datanyze
7.6

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Datanyze
7.6
Lead qualification process
AdDataExpress
6.4
Datanyze
7.1
Salesforce integration
AdDataExpress
2.7
Datanyze
8.7
Company/business profiles
AdDataExpress
5.5
Datanyze
7.9
Data hygiene
AdDataExpress
2.7
Datanyze
6.8
Automatic data refresh
AdDataExpress
3.6
Datanyze
7.8
Filters and segmentation
AdDataExpress
3.6
Datanyze
8.7
Smart lists and recommendations
AdDataExpress
Datanyze
6.9
Alerts and reminders
AdDataExpress
Datanyze
7.6
Tags
AdDataExpress
Datanyze
7.3

Pros

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo
  • Datanyze is pretty easy to use right out of the box. We mainly use the web targeting report. Very intuitive.
  • Datanyze does a good job providing a lot of detail. I am able to customize the files that we export to include lots of different data points.
  • Datanyze has a responsive customer support team. There have been times where they've categorized certain technologies differently than we would think but when we wrote in with our reasons, they were understanding and helped us rather than serve as a gatekeeper.
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Cons

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo
  • Datanyze does not have a good iOS coverage.
  • There has not been much product change in the last 2 years. I feel like many of the features are not up to date with other platforms.
  • Datanyze no longer has LinkedIn plug in that gathers email info from LinkedIn.
No photo available

Alternatives Considered

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo
We use both tools as neither has the complete data set that our sales team needs. Datanyze is one of the best for company data points and technologies that a company uses, but we use ZoomInfo and others to get email addresses and phone numbers once we identify our target accounts.
Jayme Manos profile photo

Return on Investment

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo
  • I have not worked to quantify the impact of Datanyze on our sales goals but it has certainly helped the team to identify new targets that we had not seen before.
  • I do feel that Datanyze is expensive for what you are getting - you can cobble together the core offerings from a few cheaper solutions out there (built with technology profiling, try TryProspect for contacts, etc..).
No photo available

Pricing Details

AdDataExpress

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Datanyze

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details