What users are saying about
5 Ratings
41 Ratings
5 Ratings
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Score 8.1 out of 101
41 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Likelihood to Recommend

AdDataExpress

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.
Bryan Silverman profile photo

Datanyze

Software companies selling against existing solutions are a perfect fit for Datanyze. It allows you to create multiple cross sections of softwares and this makes it extremely easy to reach out and have very relevant conversations. I would not recommend Datanyze for companies that are selling services or selling services that are not at least tied to an existing software system.
Adam Hanneman profile photo

Feature Rating Comparison

Prospecting

AdDataExpress
6.6
Datanyze
8.2
Identification of new leads
AdDataExpress
9.1
Datanyze
8.6
List quality
AdDataExpress
6.4
Datanyze
7.4
Ideal customer targeting
AdDataExpress
5.5
Datanyze
8.2
Load time/data access
AdDataExpress
5.5
Datanyze
8.6
Advanced search
AdDataExpress
Datanyze
8.6
List upload/download
AdDataExpress
Datanyze
8.0

Sales Intelligence Data Standards

AdDataExpress
7.3
Datanyze
7.2
Contact information
AdDataExpress
7.3
Datanyze
6.5
Company information
AdDataExpress
7.3
Datanyze
7.6
Industry information
AdDataExpress
7.3
Datanyze
7.6

Data Augmentation & Lead Qualification

AdDataExpress
4.1
Datanyze
7.7
Lead qualification process
AdDataExpress
6.4
Datanyze
7.4
Salesforce integration
AdDataExpress
2.7
Datanyze
8.8
Company/business profiles
AdDataExpress
5.5
Datanyze
7.9
Data hygiene
AdDataExpress
2.7
Datanyze
6.7
Automatic data refresh
AdDataExpress
3.6
Datanyze
8.0
Filters and segmentation
AdDataExpress
3.6
Datanyze
8.7
Smart lists and recommendations
AdDataExpress
Datanyze
6.9
Alerts and reminders
AdDataExpress
Datanyze
7.6
Tags
AdDataExpress
Datanyze
7.4

Pros

AdDataExpress

  • Provides email addresses - essential when doing cold email outreach.
  • Provides agencies for each brand/company.
  • Provides media spend for parent company and brand.
Bryan Silverman profile photo

Datanyze

  • Tight integration to Salesforce - specify what fields you want populated etc.
  • Add/drop technology history -- see the month & year that a prospect has added or dropped a specific technology
  • Browser extension is a nice feature.
No photo available

Cons

AdDataExpress

  • Updating who works on each brand from the brand side.
  • Updating who works on each brand from the agency side.
  • Not having to log in as often.
Bryan Silverman profile photo

Datanyze

  • Datanyze seems mostly suited for B2B specifically within the tech industry -- we prospect into a different vertical and I find that the firmographic data is either slightly off or not the mot relevant for us (for instance, we'd like online revenue as opposed to total revenue).
  • I don't find the customer service/support to be particularly notable
  • This is not the tool that will help you find contacts at your accounts -- they don't have many contacts in their DB.
No photo available

Alternatives Considered

AdDataExpress

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
Bryan Silverman profile photo

Datanyze

Datanyze is solid product but needs to expand its iOS support and improve some of its accuracy. Overall I like it more than the other platforms and we currently have a annual subscription with them.
No photo available

Return on Investment

AdDataExpress

  • Improved efficiency of prospecting.
  • Improved efficiency of finding emails and email syntax.
Bryan Silverman profile photo

Datanyze

  • Datanyze has helped me target accounts where competition is already in place and get a ballpark of when they might be renewing their contract based on implementation date.
  • Helps me prepare for my meetings and understanding what an organization might already be doing for marketing - can tailor my talk tracks.
Kevin Pino profile photo

Pricing Details

AdDataExpress

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Datanyze

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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