Adestra vs. Mautic (open source)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adestra
Score 4.7 out of 10
N/A
N/AN/A
Mautic
Score 8.1 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Pricing
AdestraMautic (open source)
Editions & Modules
No answers on this topic
Mautic Marketing Automation
$0
Offerings
Pricing Offerings
AdestraMautic
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AdestraMautic (open source)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adestra
10.0
1 Ratings
23% above category average
Mautic (open source)
7.7
9 Ratings
3% above category average
WYSIWYG email editor10.01 Ratings6.48 Ratings
Dynamic content10.01 Ratings6.69 Ratings
Ability to test dynamic content10.01 Ratings6.69 Ratings
Landing pages10.01 Ratings8.67 Ratings
A/B testing10.01 Ratings8.18 Ratings
Email deliverability reporting10.02 Ratings7.513 Ratings
List management10.01 Ratings9.39 Ratings
Triggered drip sequences10.01 Ratings8.18 Ratings
Mobile optimization00 Ratings8.48 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adestra
10.0
1 Ratings
27% above category average
Mautic (open source)
7.6
9 Ratings
4% above category average
Dashboards10.01 Ratings7.99 Ratings
Standard reports10.01 Ratings7.49 Ratings
Custom reports00 Ratings7.47 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adestra
-
Ratings
Mautic (open source)
8.2
9 Ratings
10% above category average
Lead nurturing00 Ratings8.49 Ratings
Lead scoring and grading00 Ratings8.49 Ratings
Data quality management00 Ratings8.27 Ratings
Automated sales alerts and tasks00 Ratings7.67 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adestra
-
Ratings
Mautic (open source)
8.1
7 Ratings
10% above category average
Calendaring00 Ratings7.97 Ratings
Event/webinar marketing00 Ratings8.46 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adestra
-
Ratings
Mautic (open source)
6.8
6 Ratings
6% below category average
Social sharing and campaigns00 Ratings6.85 Ratings
Social profile integration00 Ratings6.86 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adestra
-
Ratings
Mautic (open source)
5.9
9 Ratings
20% below category average
API00 Ratings7.19 Ratings
Role-based workflow & approvals00 Ratings7.35 Ratings
Customizability00 Ratings7.67 Ratings
Integration with Salesforce.com00 Ratings5.45 Ratings
Integration with Microsoft Dynamics CRM00 Ratings4.02 Ratings
Integration with SugarCRM00 Ratings4.02 Ratings
Best Alternatives
AdestraMautic (open source)
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
SALESmanago
SALESmanago
Score 9.8 out of 10
Medium-sized Companies
Emma
Emma
Score 8.9 out of 10
SALESmanago
SALESmanago
Score 9.8 out of 10
Enterprises
Emma
Emma
Score 8.9 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdestraMautic (open source)
Likelihood to Recommend
10.0
(1 ratings)
8.9
(9 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
AdestraMautic (open source)
Likelihood to Recommend
Adestra
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Read full review
Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
Read full review
Pros
Adestra
  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
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Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
Read full review
Cons
Adestra
  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Read full review
Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
Read full review
Usability
Adestra
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Read full review
Acquia
No answers on this topic
Support Rating
Adestra
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Read full review
Acquia
No answers on this topic
Alternatives Considered
Adestra
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
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Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
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Return on Investment
Adestra
  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
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Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
Read full review
ScreenShots