Adform FLOW vs. Adobe Dynamic Tag Management (discontinued)

One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support.

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If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment. The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.

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• Reporting Dashboard
• Database integration
• Ease of scheduling & running campaigns

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• It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
• By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
• It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.

• Bugs
• UX of DSP Panel
• Performance

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• It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
• It is easier to use than Google Tag Manager, but not nearly as popular.
• Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.

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As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.

It is easy to use at a basic level, however without JavaScript resource you will struggle.

Reasons are already given in past. They are really slow in support service.

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Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.

It was quite seamless with the outstanding support from our Adobe account manager.

Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.

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Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.

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• CPA reduction 20% in some clients
• ROAS driven decisions
• DSP Cost reduction

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• This tool means we can provide better customer service by delivering on time
• With a small group of people, we can get the work done accurately without technical support
• Improvements from an efficiency perspective

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