Adform FLOW vs. Sizmek Ad Suite

Adform FLOW

Sizmek Ad Suite

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adform FLOW	Score 8.1 out of 10	N/A	Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.	N/A
Sizmek Ad Suite	Score 9.9 out of 10	N/A	Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.	N/A

Pricing

Adform FLOW

Sizmek Ad Suite

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Adform FLOW	Sizmek Ad Suite
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Adform FLOW	Sizmek Ad Suite
Considered Both Products	Adform FLOW No answer on this topic	Sizmek Ad Suite Paolo Manara Head of Operations & Technology Chose Sizmek Ad Suite For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors. Helpful?
Top Pros	Pro Nice reporting Pro Good customer service Pro Reporting options	Pro User friendly Pro Easy to use Pro Customer support
Top Cons	Minus Implementation process Minus Party data Minus Data import	Minus Setting up Minus User interface Minus Export function

Features

Adform FLOW

Sizmek Ad Suite

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Adform FLOW 8.4 4 Ratings 13% above category average	Sizmek Ad Suite 4.4 5 Ratings 51% below category average
Data Transfer	8.84 Ratings	7.74 Ratings
DSP integration	8.04 Ratings	1.05 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Adform FLOW 8.0 4 Ratings 2% above category average	Sizmek Ad Suite 7.0 9 Ratings 11% below category average
Ad campaign creation	7.54 Ratings	8.09 Ratings
Ad deployment	7.74 Ratings	7.09 Ratings
Display advertising	9.03 Ratings	8.09 Ratings
Ad display and retargeting segmentation	8.04 Ratings	6.54 Ratings
Sequence targeting	8.03 Ratings	5.73 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Adform FLOW 8.0 4 Ratings 3% above category average	Sizmek Ad Suite 7.8 9 Ratings 1% above category average
Ad dashboards	9.03 Ratings	6.09 Ratings
Ad performance reports	8.04 Ratings	7.09 Ratings
Ad conversion tracking	7.54 Ratings	8.09 Ratings
Ad attribution reporting	7.54 Ratings	9.09 Ratings
Cross-channel ad management	8.73 Ratings	8.98 Ratings
Ad forecasting and optimization	7.52 Ratings	8.06 Ratings

Best Alternatives
	Adform FLOW	Sizmek Ad Suite
Small Businesses	Google Ad Manager Score 8.6 out of 10	Google Ad Manager Score 8.6 out of 10
Medium-sized Companies	The Trade Desk Score 8.1 out of 10	The Trade Desk Score 8.1 out of 10
Enterprises	Adobe Advertising Cloud Score 8.9 out of 10	Adobe Advertising Cloud Score 8.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adform FLOW	Sizmek Ad Suite
Likelihood to Recommend	7.7 (4 ratings)	8.0 (9 ratings)
Support Rating	6.0 (1 ratings)	- (0 ratings)

User Testimonials
	Adform FLOW	Sizmek Ad Suite
Likelihood to Recommend	Adform One of the best available solutions available for RTB, if you do not have your own or use agency's DSP/DMP/etc. this is the one I would recomment. Lot of targeting options, ease of use, great support. Or just great and cheap tool for tracking your direct buys. Also Adform has excellent customer support. Incentivized Verified User Anonymous Read full review	Amazon AWS I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input. Incentivized Collin Berg Freelance Web Developer Read full review
Pros	Adform Reporting Dashboard Database integration Ease of scheduling & running campaigns Incentivized AM Anshumali Mishra Manager Sales & Research Read full review	Amazon AWS Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign Simple Creative Hosting - Easy upload and path location details for creative files Incentivized Verified User Anonymous Read full review
Cons	Adform Bugs UX of DSP Panel Performance Incentivized Verified User Anonymous Read full review	Amazon AWS Sizmek's trading desk was a total miss when I tested it a few years ago. I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ. Incentivized Verified User Anonymous Read full review
Support Rating	Adform Reasons are already given in past. They are really slow in support service. Incentivized AM Anshumali Mishra Manager Sales & Research Read full review	Amazon AWS No answers on this topic
Alternatives Considered	Adform Adform was in some usecases similar to Xaxis, however, client preferred to use Adform. Incentivized Verified User Anonymous Read full review	Amazon AWS For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors. Paolo Manara Head of Operations & Technology Read full review
Return on Investment	Adform CPA reduction 20% in some clients ROAS driven decisions DSP Cost reduction Incentivized Verified User Anonymous Read full review	Amazon AWS Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need Sizmek has had a postive impact on employee morale due to ease of use Incentivized Lisa Cao Digital Media Supervisor Read full review
ScreenShots