Adobe Acrobat DC is the current version of the well-established document / PDF management solution, part of the Adobe Document Cloud (the other part being Adobe's eSign services based on technology acquired with EchoSign in 2011).
$29.99
per month per seat
Adobe Audience Manager
Score 8.1 out of 10
N/A
Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
When preparing artwork for print production from an application like Adobe Illustrator, Photoshop, or InDesign, the best way to preview and preflight the work is to export to PDF and use Adobe Acrobat's output preview to check process colors, spot colors, dielines, and any special requirements, like foil stamping or varnish. Adobe Acrobat is also where you make any needed final adjustments to ensure correct reproduction on press. Documents intended for screen viewing must be exported to PDF and edited in Adobe Acrobat so as to add and edit needed accessibility features critical for legislative compliance.
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
More printing settings, like being able to adjust the margins and place the print area on the page when the file size is larger than the page, and I only want to print one section. Illustrator has this feature. Often, we print from Illustrator instead, because of this limitation.
Adobe Acrobat works seamlessly with the other Adobe products we use that are industry-standard. We will certainly continue to use Adobe InDesign, Photoshop, and Illustrator, meaning it will always be convenient to work seamlessly with Adobe Acrobat for our organization. We are happy with the performance of Acrobat and it's meets our expectations.
It’s a very easy app to learn and software is essential. I feel like the app could load a bit faster but overall, is one of my go to apps. Makes reading and editing pdfs easy and I enjoy the usability of the app. It is definitely something I make sure to have downloaded on any computer I’m working from
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
We have not had availability issues with Adobe Acrobat, or at least none that I am personally aware of. Some may encounter crashes of the software during outages of electricity in their city or neighborhood, which no one can plan for, but with generators in our organization, we have been lucky not to have outages
One of the best features of Adobe Acrobat is its speed and stability. When dealing with massive multi-page files, having to reload a crashed program over and over again would slow down progress unnecessarily. And expanding on that, having the table of contents generated allows me to skip to different pages with ease, a necessary feature with exceptionally long files. word searches are even more helpful with text recognition.
For a while, Acrobat DC crashed pretty frequently. I contacted Adobe Acrobat support about the problem. At first support was unable to provide a solution. After about a month Adobe's software engineers provided a fix. I just wish it had taken less than a month to solve the problem.
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
I was not involved with the implementation process, so I cannot answer this question. However, when it was installed on my computer system, they did so virtually. I just sat there while they took control of my computer over the network and watch them install it, lickety split
In my opinion, both complement each other. Microsoft clearly has with Copilot the AI Edge. However, the visual dynamics of Adobe Creative are Outstanding and provide a balanced approach to creativity, utilizing both Excellent, user-friendly Tools.
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
I find that many users aren't aware of many features of the software they use, nor may they be comfortable with learning multiple-step processes. For the simplest of PDF purposes (scanning, downloading, exporting), it gets a thumbs-up. For anything involving electronic signatures, meh--causes eyes to glaze over, or forgetting what all is involved.
Adobe Acrobat has saved us time in managing documents. In this day, everything is fast, moves fast, and keeping up with that pace demands software that functions at the same level. Adobe Acrobat does that. It has streamlined the steps I need to take to edit and create documents we need to manage our customers.
Adobe Acrobat removes the worry and stress associated with managing a large influx of documents. Something as simple as a document featuring an image that was sent to us upside down. Using the old method, I would have to open other software, click 'Edit', find the 'Rotate Image' button, click it a couple of times, save it as a JPEG, then attach it to Word, and finally save it as a PDF. It was a grueling process that consumed a great deal of time. Now, I simply open the image, and Adobe automatically recognizes it is upside down and fixes it for me. I can save and move on; it literally takes me seconds. Amazing.
Adobe Acrobat is intuitive and easy to use, and the additional apps are relevant to the needs that come up. If I have an idea, I can go to the available apps and find exactly what I need. Impressive and speaks to the years of experience this company has had to fine-tune its product and make it obvious that it is aggressive in staying on top.
