What users are saying about
94 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 94 reviews and ratings
68 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 68 reviews and ratings
Feature Set Ratings
- Adobe Audience Manager ranks higher in 1 feature set: Ad Network Integration
Ad Network Integration

7.9
Adobe Advertising Cloud
79%
8.3
Adobe Audience Manager
83%
Adobe Audience Manager ranks higher in 2/2 features
Adobe Audience Manager ranks higher in 2/2 features
Data Transfer

7.7
77%
8 Ratings
8.4
84%
16 Ratings
DSP integration

8.0
80%
8 Ratings
8.3
83%
15 Ratings
Ad Campaigns

7.4
Adobe Advertising Cloud
74%
Adobe Audience Manager
Feature Set Not Supported
N/A
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 5/5 features
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 5/5 features
Ad campaign creation

8.0
80%
9 Ratings
N/A
0 Ratings
Ad deployment

8.0
80%
9 Ratings
N/A
0 Ratings
Display advertising

6.5
65%
9 Ratings
N/A
0 Ratings
Ad display and retargeting segmentation

7.2
72%
9 Ratings
N/A
0 Ratings
Sequence targeting

7.2
72%
8 Ratings
N/A
0 Ratings
Ad Reporting & Analytics

8.0
Adobe Advertising Cloud
80%
Adobe Audience Manager
Feature Set Not Supported
N/A
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 6/6 features
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 6/6 features
Ad dashboards

7.7
77%
9 Ratings
N/A
0 Ratings
Ad performance reports

7.2
72%
9 Ratings
N/A
0 Ratings
Ad conversion tracking

8.5
85%
7 Ratings
N/A
0 Ratings
Ad attribution reporting

7.5
75%
8 Ratings
N/A
0 Ratings
Cross-channel ad management

8.5
85%
8 Ratings
N/A
0 Ratings
Ad forecasting and optimization

8.2
82%
8 Ratings
N/A
0 Ratings
Data Collection

Adobe Advertising Cloud
Feature Set Not Supported
N/A
8.2
Adobe Audience Manager
82%
Adobe Audience Manager ranks higher in 3/3 features
Adobe Audience Manager ranks higher in 3/3 features
Collection of first-party data

N/A
0 Ratings
8.4
84%
17 Ratings
Collection of third-party data

N/A
0 Ratings
8.1
81%
17 Ratings
Access to Third-party Data Providers

N/A
0 Ratings
7.9
79%
17 Ratings
Data Classification

Adobe Advertising Cloud
Feature Set Not Supported
N/A
7.6
Adobe Audience Manager
76%
Adobe Audience Manager ranks higher in 3/3 features
Adobe Audience Manager ranks higher in 3/3 features
Audience taxonomy

N/A
0 Ratings
7.9
79%
17 Ratings
Tag Management

N/A
0 Ratings
7.4
74%
16 Ratings
Data Analysis Dashboard

N/A
0 Ratings
7.6
76%
17 Ratings
DMP Analytics

Adobe Advertising Cloud
Feature Set Not Supported
N/A
8.0
Adobe Audience Manager
80%
Adobe Audience Manager ranks higher in 2/2 features
Adobe Audience Manager ranks higher in 2/2 features
Campaign Analytics

N/A
0 Ratings
7.6
76%
17 Ratings
Audience Analytics

N/A
0 Ratings
8.5
85%
17 Ratings
Attribute Ratings
- Adobe Advertising Cloud (formerly Adobe Media Optimizer) is rated higher in 1 area: Usability
- Adobe Audience Manager is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend

8.0
Adobe Advertising Cloud
80%
16 Ratings
8.4
Adobe Audience Manager
84%
17 Ratings
Likelihood to Renew

1.8
Adobe Advertising Cloud
18%
2 Ratings
Adobe Audience Manager
N/A
0 Ratings
Usability

9.0
Adobe Advertising Cloud
90%
1 Rating
8.5
Adobe Audience Manager
85%
11 Ratings
Support Rating

3.3
Adobe Advertising Cloud
33%
8 Ratings
7.6
Adobe Audience Manager
76%
11 Ratings
Implementation Rating

8.0
Adobe Advertising Cloud
80%
2 Ratings
Adobe Audience Manager
N/A
0 Ratings
Likelihood to Recommend
Adobe Advertising Cloud
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Search Marketing Strategist
Gcommerce SolutionsMarketing and Advertising, 11-50 employees
Adobe Audience Manager
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Verified User
Manager in Information Technology
Information Technology & Services Company, 11-50 employeesPros
Adobe Advertising Cloud
- An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
- Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
- Automation for delegating many tasks that can be a hassle to accomplish.

Verified User
Manager in Marketing
Furniture Company, 11-50 employeesAdobe Audience Manager
- We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
- By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
- Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Human Resources Manager
Dalton Timmis Insurance GroupInsurance, 51-200 employees
Cons
Adobe Advertising Cloud
- As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
- Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Marketing and Business Administrator
Rabren General Contractors, Inc.Construction, 51-200 employees
Adobe Audience Manager
- Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
- The AdWords integration is not easy to do.
- UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
CEO (Chief Executive Officer)
HK ServicesMarketing & Advertising, 1-10 employees
Pricing Details
Adobe Advertising Cloud
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Adobe Audience Manager
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Adobe Advertising Cloud
Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

Verified User
Employee in Marketing
Retail Company, 1001-5000 employeesAdobe Audience Manager
No score
No answers yet
No answers on this topic
Usability
Adobe Advertising Cloud
Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Search Marketing Strategist
Gcommerce SolutionsMarketing and Advertising, 11-50 employees
Adobe Audience Manager
Adobe Audience Manager 8.5
Based on 11 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
System Administrator
City of KissimmeeGovernment Administration, 501-1000 employees
Support Rating
Adobe Advertising Cloud
Adobe Advertising Cloud 3.3
Based on 8 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
President & CEO
ICC Management, LLC / Haley Fox BlogPublic Relations and Communications, 1-10 employees
Adobe Audience Manager
Adobe Audience Manager 7.6
Based on 11 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
CIC Officer - Eastern Region
Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté CanadaGovernment Administration, 1001-5000 employees
Implementation Rating
Adobe Advertising Cloud
Adobe Advertising Cloud 8.0
Based on 2 answers
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Search Marketing Strategist
Gcommerce SolutionsMarketing and Advertising, 11-50 employees
Adobe Audience Manager
No score
No answers yet
No answers on this topic
Alternatives Considered
Adobe Advertising Cloud
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.

Verified User
Employee in Marketing
Online Media Company, 51-200 employeesAdobe Audience Manager
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Verified User
Contributor in Other
Publishing Company, 11-50 employeesReturn on Investment
Adobe Advertising Cloud
- This has increased the number of clients.
- This has increased the amount of productivity and time we can spend on clients.
- This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

Verified User
Program Manager in Other
Computer Software Company, 201-500 employeesAdobe Audience Manager
- Overall a Positive Return for Business who go All in on the Adobe Stack
- Solid work for brokering and anonymously sharing data between first and second parties
- The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Verified User
Manager in Information Technology
Information Technology & Services Company, 11-50 employees