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4 Ratings
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Score 8.2 out of 101
31 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Adobe Advertising Cloud

I honestly would have given it a 10, if my colleagues were all as experienced as myself or my staff, but not everyone is. I would explain what is entailed and let them make their own decisions. However, Adobe Advertising Cloud is on the top of my list if they are quick to pick up things like this.
Haley Fox profile photo

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
10.0
Adobe Audience Manager
8.0
Data Transfer
Adobe Advertising Cloud
10.0
Adobe Audience Manager
8.0
DSP integration
Adobe Advertising Cloud
10.0
Adobe Audience Manager
8.0

Ad Campaigns

Adobe Advertising Cloud
9.0
Adobe Audience Manager
Ad campaign creation
Adobe Advertising Cloud
10.0
Adobe Audience Manager
Ad deployment
Adobe Advertising Cloud
8.0
Adobe Audience Manager
Display advertising
Adobe Advertising Cloud
9.0
Adobe Audience Manager
Ad display and retargeting segmentation
Adobe Advertising Cloud
9.0
Adobe Audience Manager
Sequence targeting
Adobe Advertising Cloud
9.0
Adobe Audience Manager

Ad Reporting & Analytics

Adobe Advertising Cloud
10.0
Adobe Audience Manager
Ad dashboards
Adobe Advertising Cloud
10.0
Adobe Audience Manager
Ad performance reports
Adobe Advertising Cloud
10.0
Adobe Audience Manager
Ad conversion tracking
Adobe Advertising Cloud
10.0
Adobe Audience Manager
Ad attribution reporting
Adobe Advertising Cloud
10.0
Adobe Audience Manager
Cross-channel ad management
Adobe Advertising Cloud
10.0
Adobe Audience Manager
Ad forecasting and optimization
Adobe Advertising Cloud
10.0
Adobe Audience Manager

Data Collection

Adobe Advertising Cloud
Adobe Audience Manager
9.2
Collection of first-party data
Adobe Advertising Cloud
Adobe Audience Manager
9.5
Collection of third-party data
Adobe Advertising Cloud
Adobe Audience Manager
9.0
Access to Third-party Data Providers
Adobe Advertising Cloud
Adobe Audience Manager
9.0

Data Classification

Adobe Advertising Cloud
Adobe Audience Manager
8.5
Audience taxonomy
Adobe Advertising Cloud
Adobe Audience Manager
8.5
Tag Management
Adobe Advertising Cloud
Adobe Audience Manager
8.0
Data Analysis Dashboard
Adobe Advertising Cloud
Adobe Audience Manager
9.0

DMP Analytics

Adobe Advertising Cloud
Adobe Audience Manager
8.0
Campaign Analytics
Adobe Advertising Cloud
Adobe Audience Manager
7.5
Audience Analytics
Adobe Advertising Cloud
Adobe Audience Manager
8.5

Pros

  • Automation - One of Adobe Marketing Cloud’s amazing marketing solutions is Adobe Campaign. This allows users to implement marketing automation to increase their campaign productivity and deliver an amazing customer experience. I can even set up users so they can build individual customer profiles based on the interests, actions, and preferences that are tracked through different marketing channels.
  • A/B Split Testing – Most platforms have this now and most do not know how to even use it. However, the only way for a user to know how their marketing can be improved is to get a clear idea of how it is performing. But if all their data is in separate locations, it’s difficult to know which image, text or video is leading to sales or conversions. Adobe Marketing Cloud helps with keeping all of this clear for everyone on board.
  • Social Analytics – when you or your customers are looking to improve their social marketing results, this platform offers Adobe Social, which is a social management platform that allows users to monitor conversations, promote and publish content, and analyze and engage with followers. One of the best parts is that the system automatically attaches tracking codes to users’ social content to identify what content drives engagement. It is a very powerful tool.
Haley Fox profile photo
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo

Cons

  • Hard to learn - It is not one of those plug and play programs. It is very confusing, even to seasoned program specialists like myself. There were a few times I literally felt like I was pulling my hair out trying to get things to run correctly.
  • Price - They claim it is set up for small to large companies, but when you check all the other programs out there, their pricing is steep. Adobe has always been that way-- they are really not for the beginners and don't care about the newbies.
  • Time Consuming - if you are a newbie, the learning that is involved just to get up and running can take a full week. The only cheat I can give a newbie is that there are tons of others on Youtube that feel the same way and now there are great tutorials out there that can help you over a learning curve.
Haley Fox profile photo
  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo

Support

Adobe Advertising Cloud7.0
Based on 1 answer
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

ClickFunnels is way too expensive, and even though they claim they do so much, it is way too difficult to get it to work, plus there are tons of external costs they don't mention until you're inside the system. Most are exactly like that as well. Hootsuite is a good alternative, but it is missing some stuff that Adobe does. HubSpot needs a lot of work. I would say it is too casual, but at the same time, it is too complicated too.
Haley Fox profile photo
From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo

Return on Investment

  • With all the reports that come along with it, the ROI for this is on the high end of everything out there. I feel I am being repetitive a bit here, but again, it is all on how much the user knows and how easily they can pick it up.
  • The ROI when it comes to the learning curve is still well worth it, if you can dedicate a week to the learning and get it over with, it is all that much better as in the long run it will be a program that will almost walk through things on its own.
  • The ROI when it comes to the learning curve for someone that is a newbie though may be a lot more challenging and may be one of those programs they are paying for but never ever end up using, like so many of us with our gym memberships.
Haley Fox profile photo
  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo

Pricing Details

Adobe Advertising Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details