What users are saying about
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101
31 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Advertising Cloud

Adobe Advertising Cloud is great for accessing a broad range of inventory sources across different channels. It is well suited for targeting potential and/or existing customers with omnichannel campaigns. Moreover, Adobe Advertising Cloud is well suited for ensuring a consistent experience, for customers, across the different channels through which the customers may interact with marketing content
No photo available

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.5
Adobe Audience Manager
8.0
Data Transfer
Adobe Advertising Cloud
9.5
Adobe Audience Manager
8.0
DSP integration
Adobe Advertising Cloud
9.5
Adobe Audience Manager
8.0

Ad Campaigns

Adobe Advertising Cloud
8.5
Adobe Audience Manager
Ad campaign creation
Adobe Advertising Cloud
8.9
Adobe Audience Manager
Ad deployment
Adobe Advertising Cloud
7.5
Adobe Audience Manager
Display advertising
Adobe Advertising Cloud
8.4
Adobe Audience Manager
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.5
Adobe Audience Manager
Sequence targeting
Adobe Advertising Cloud
9.0
Adobe Audience Manager

Ad Reporting & Analytics

Adobe Advertising Cloud
9.0
Adobe Audience Manager
Ad dashboards
Adobe Advertising Cloud
8.9
Adobe Audience Manager
Ad performance reports
Adobe Advertising Cloud
8.6
Adobe Audience Manager
Ad conversion tracking
Adobe Advertising Cloud
9.0
Adobe Audience Manager
Ad attribution reporting
Adobe Advertising Cloud
9.5
Adobe Audience Manager
Cross-channel ad management
Adobe Advertising Cloud
8.8
Adobe Audience Manager
Ad forecasting and optimization
Adobe Advertising Cloud
9.5
Adobe Audience Manager

Data Collection

Adobe Advertising Cloud
Adobe Audience Manager
9.2
Collection of first-party data
Adobe Advertising Cloud
Adobe Audience Manager
9.5
Collection of third-party data
Adobe Advertising Cloud
Adobe Audience Manager
9.0
Access to Third-party Data Providers
Adobe Advertising Cloud
Adobe Audience Manager
9.0

Data Classification

Adobe Advertising Cloud
Adobe Audience Manager
8.5
Audience taxonomy
Adobe Advertising Cloud
Adobe Audience Manager
8.5
Tag Management
Adobe Advertising Cloud
Adobe Audience Manager
8.0
Data Analysis Dashboard
Adobe Advertising Cloud
Adobe Audience Manager
9.0

DMP Analytics

Adobe Advertising Cloud
Adobe Audience Manager
8.0
Campaign Analytics
Adobe Advertising Cloud
Adobe Audience Manager
7.5
Audience Analytics
Adobe Advertising Cloud
Adobe Audience Manager
8.5

Pros

  • Using one platform I can manage my campaigns across multiple channels like social media, email marketing and even ad placements on specific websites.
  • The Adobe Analytics provides site data with audience segmentation to help make better-targeted decisions for clients.
No photo available
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo

Cons

  • The initial learning curve with such exhaustive software tools can be very daunting.
  • Some of the automation scripts for managing workflows can be made more intuitive.
No photo available
  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo

Support

Adobe Advertising Cloud7.0
Based on 1 answer
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

No photo available
From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo

Return on Investment

  • Adobe Advertising Cloud has helped reduce the average amount of time it takes us to acquire a new customer.
No photo available
  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo

Pricing Details

Adobe Advertising Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details