What users are saying about

Adobe Advertising Cloud vs Adobe Audience Manager

Adobe Advertising Cloud
94 Ratings
Adobe Audience Manager
68 Ratings

Adobe Advertising Cloud

94 Ratings
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Score 8.4 out of 100

Based on 94 reviews and ratings

Adobe Audience Manager

68 Ratings
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Score 8.1 out of 100

Based on 68 reviews and ratings

Feature Set Ratings

  • Adobe Audience Manager ranks higher in 1 feature set: Ad Network Integration

Ad Network Integration

7.9

Adobe Advertising Cloud

79%
8.3

Adobe Audience Manager

83%
Adobe Audience Manager ranks higher in 2/2 features
Adobe Audience Manager ranks higher in 2/2 features

Data Transfer

7.7
77%
8 Ratings
8.4
84%
16 Ratings

DSP integration

8.0
80%
8 Ratings
8.3
83%
15 Ratings

Ad Campaigns

7.4

Adobe Advertising Cloud

74%

Adobe Audience Manager

Feature Set Not Supported
N/A
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 5/5 features
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 5/5 features

Ad campaign creation

8.0
80%
9 Ratings
N/A
0 Ratings

Ad deployment

8.0
80%
9 Ratings
N/A
0 Ratings

Display advertising

6.5
65%
9 Ratings
N/A
0 Ratings

Ad display and retargeting segmentation

7.2
72%
9 Ratings
N/A
0 Ratings

Sequence targeting

7.2
72%
8 Ratings
N/A
0 Ratings

Ad Reporting & Analytics

8.0

Adobe Advertising Cloud

80%

Adobe Audience Manager

Feature Set Not Supported
N/A
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 6/6 features
Adobe Advertising Cloud (formerly Adobe Media Optimizer) ranks higher in 6/6 features

Ad dashboards

7.7
77%
9 Ratings
N/A
0 Ratings

Ad performance reports

7.2
72%
9 Ratings
N/A
0 Ratings

Ad conversion tracking

8.5
85%
7 Ratings
N/A
0 Ratings

Ad attribution reporting

7.5
75%
8 Ratings
N/A
0 Ratings

Cross-channel ad management

8.5
85%
8 Ratings
N/A
0 Ratings

Ad forecasting and optimization

8.2
82%
8 Ratings
N/A
0 Ratings

Data Collection

Adobe Advertising Cloud

Feature Set Not Supported
N/A
8.2

Adobe Audience Manager

82%
Adobe Audience Manager ranks higher in 3/3 features
Adobe Audience Manager ranks higher in 3/3 features

Collection of first-party data

N/A
0 Ratings
8.4
84%
17 Ratings

Collection of third-party data

N/A
0 Ratings
8.1
81%
17 Ratings

Access to Third-party Data Providers

N/A
0 Ratings
7.9
79%
17 Ratings

Data Classification

Adobe Advertising Cloud

Feature Set Not Supported
N/A
7.6

Adobe Audience Manager

76%
Adobe Audience Manager ranks higher in 3/3 features
Adobe Audience Manager ranks higher in 3/3 features

Audience taxonomy

N/A
0 Ratings
7.9
79%
17 Ratings

Tag Management

N/A
0 Ratings
7.4
74%
16 Ratings

Data Analysis Dashboard

N/A
0 Ratings
7.6
76%
17 Ratings

DMP Analytics

Adobe Advertising Cloud

Feature Set Not Supported
N/A
8.0

Adobe Audience Manager

80%
Adobe Audience Manager ranks higher in 2/2 features
Adobe Audience Manager ranks higher in 2/2 features

Campaign Analytics

N/A
0 Ratings
7.6
76%
17 Ratings

Audience Analytics

N/A
0 Ratings
8.5
85%
17 Ratings

Attribute Ratings

  • Adobe Advertising Cloud (formerly Adobe Media Optimizer) is rated higher in 1 area: Usability
  • Adobe Audience Manager is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

8.0

Adobe Advertising Cloud

80%
16 Ratings
8.4

Adobe Audience Manager

84%
17 Ratings

Likelihood to Renew

1.8

Adobe Advertising Cloud

18%
2 Ratings

Adobe Audience Manager

N/A
0 Ratings

Usability

9.0

Adobe Advertising Cloud

90%
1 Rating
8.5

Adobe Audience Manager

85%
11 Ratings

Support Rating

3.3

Adobe Advertising Cloud

33%
8 Ratings
7.6

Adobe Audience Manager

76%
11 Ratings

Implementation Rating

8.0

Adobe Advertising Cloud

80%
2 Ratings

Adobe Audience Manager

N/A
0 Ratings

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.

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Jay Corcoran | TrustRadius Reviewer
Jay Corcoran
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Adobe Audience Manager

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

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Anonymous | TrustRadius Reviewer
Verified User
View all 17 answers on this topic

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.

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Anonymous | TrustRadius Reviewer
Verified User
View all 16 answers on this topic

Adobe Audience Manager

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

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Matt LeMaire, B.A., M.A. | TrustRadius Reviewer
Matt LeMaire, B.A., M.A.
View all 17 answers on this topic

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.

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Che Odom | TrustRadius Reviewer
Che Odom
View all 16 answers on this topic

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

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Muhammad Hafeez | TrustRadius Reviewer
Muhammad Hafeez
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Pricing Details

Adobe Advertising Cloud

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

Adobe Audience Manager

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

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Anonymous | TrustRadius Reviewer
Verified User
View all 2 answers on this topic

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.

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Jay Corcoran | TrustRadius Reviewer
Jay Corcoran
View all 1 answers on this topic

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 11 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

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Ashley Willis | TrustRadius Reviewer
Ashley Willis
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Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.3
Based on 8 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.

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Haley Fox | TrustRadius Reviewer
Haley Fox
View all 8 answers on this topic

Adobe Audience Manager

Adobe Audience Manager 7.6
Based on 11 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

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Kevin Sohel | TrustRadius Reviewer
Kevin Sohel
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Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 2 answers
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.

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Jay Corcoran | TrustRadius Reviewer
Jay Corcoran
View all 2 answers on this topic

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Advertising Cloud

It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.

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Anonymous | TrustRadius Reviewer
Verified User
View all 16 answers on this topic

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

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Anonymous | TrustRadius Reviewer
Verified User
View all 17 answers on this topic

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.

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Anonymous | TrustRadius Reviewer
Verified User
View all 16 answers on this topic

Adobe Audience Manager

  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

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Anonymous | TrustRadius Reviewer
Verified User
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