What users are saying about
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Top Rated
60 Ratings
68 Ratings
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Score 8.3 out of 100

Adobe Audience Manager

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Top Rated
60 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
8.9
Adobe Audience Manager
8.2
Data Transfer
Adobe Advertising Cloud
8.6
Adobe Audience Manager
8.1
DSP integration
Adobe Advertising Cloud
9.3
Adobe Audience Manager
8.3

Ad Campaigns

Adobe Advertising Cloud
8.3
Adobe Audience Manager
Ad campaign creation
Adobe Advertising Cloud
7.4
Adobe Audience Manager
Ad deployment
Adobe Advertising Cloud
8.5
Adobe Audience Manager
Display advertising
Adobe Advertising Cloud
8.0
Adobe Audience Manager
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.7
Adobe Audience Manager
Sequence targeting
Adobe Advertising Cloud
8.8
Adobe Audience Manager

Ad Reporting & Analytics

Adobe Advertising Cloud
9.0
Adobe Audience Manager
Ad dashboards
Adobe Advertising Cloud
9.1
Adobe Audience Manager
Ad performance reports
Adobe Advertising Cloud
9.1
Adobe Audience Manager
Ad conversion tracking
Adobe Advertising Cloud
9.1
Adobe Audience Manager
Ad attribution reporting
Adobe Advertising Cloud
8.6
Adobe Audience Manager
Cross-channel ad management
Adobe Advertising Cloud
9.0
Adobe Audience Manager
Ad forecasting and optimization
Adobe Advertising Cloud
9.3
Adobe Audience Manager

Data Collection

Adobe Advertising Cloud
Adobe Audience Manager
8.0
Collection of first-party data
Adobe Advertising Cloud
Adobe Audience Manager
8.4
Collection of third-party data
Adobe Advertising Cloud
Adobe Audience Manager
7.8
Access to Third-party Data Providers
Adobe Advertising Cloud
Adobe Audience Manager
7.8

Data Classification

Adobe Advertising Cloud
Adobe Audience Manager
8.3
Audience taxonomy
Adobe Advertising Cloud
Adobe Audience Manager
8.5
Tag Management
Adobe Advertising Cloud
Adobe Audience Manager
8.3
Data Analysis Dashboard
Adobe Advertising Cloud
Adobe Audience Manager
8.2

DMP Analytics

Adobe Advertising Cloud
Adobe Audience Manager
8.7
Campaign Analytics
Adobe Advertising Cloud
Adobe Audience Manager
8.4
Audience Analytics
Adobe Advertising Cloud
Adobe Audience Manager
8.9

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hafeez | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.2
Based on 5 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.2
Adobe Audience Manager
8.2

Likelihood to Renew

Adobe Advertising Cloud
1.8
Adobe Audience Manager

Usability

Adobe Advertising Cloud
9.0
Adobe Audience Manager
8.5

Support Rating

Adobe Advertising Cloud
3.2
Adobe Audience Manager
8.0

Implementation Rating

Adobe Advertising Cloud
8.0
Adobe Audience Manager

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