What users are saying about
68 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Likelihood to Recommend

Adobe Advertising Cloud

I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
Jay Corcoran | TrustRadius Reviewer

Basis DSP

Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.
Matt Kennicott | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
8.9
Basis DSP
7.9
Data Transfer
Adobe Advertising Cloud
8.6
Basis DSP
7.6
DSP integration
Adobe Advertising Cloud
9.3
Basis DSP
8.1

Ad Campaigns

Adobe Advertising Cloud
8.3
Basis DSP
9.1
Ad campaign creation
Adobe Advertising Cloud
7.4
Basis DSP
9.4
Ad deployment
Adobe Advertising Cloud
8.5
Basis DSP
8.6
Display advertising
Adobe Advertising Cloud
8.0
Basis DSP
9.2
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.7
Basis DSP
9.3
Sequence targeting
Adobe Advertising Cloud
8.8
Basis DSP
9.0

Ad Reporting & Analytics

Adobe Advertising Cloud
9.0
Basis DSP
7.3
Ad dashboards
Adobe Advertising Cloud
9.1
Basis DSP
7.6
Ad performance reports
Adobe Advertising Cloud
9.1
Basis DSP
7.2
Ad conversion tracking
Adobe Advertising Cloud
9.1
Basis DSP
7.8
Ad attribution reporting
Adobe Advertising Cloud
8.6
Basis DSP
6.8
Cross-channel ad management
Adobe Advertising Cloud
9.0
Basis DSP
6.8
Ad forecasting and optimization
Adobe Advertising Cloud
9.3
Basis DSP
7.5

Pros

Adobe Advertising Cloud

  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
Anonymous | TrustRadius Reviewer

Basis DSP

  • Provides access to lots of data/user segments in addition to the ability to upload network audiences. User and interest level targeting is easy and powerful
  • API integrations with Basis DSP make it easy for publishers who are using bespoke and/or plug-and-play DMPs, CRMs, or other DSPs to manage campaigns without living in yet another interface.
  • Ad tag integration with DART/DFA ensures that trafficking ads with third-party impression tags/pixels is easy and only needs to be done once.
Cody Wright | TrustRadius Reviewer

Cons

Adobe Advertising Cloud

  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
Che Odom | TrustRadius Reviewer

Basis DSP

  • Notification system should be improved.
  • Reporting should be more granular and more dimensions.
  • They should build an API to check costs on an hourly basis.
Gabriela Band | TrustRadius Reviewer

Likelihood to Renew

Adobe Advertising Cloud

Adobe Advertising Cloud 1.8
Based on 2 answers
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Anonymous | TrustRadius Reviewer

Basis DSP

Basis DSP 10.0
Based on 1 answer
No answer on this topic is available.

Usability

Adobe Advertising Cloud

Adobe Advertising Cloud 9.0
Based on 1 answer
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
Jay Corcoran | TrustRadius Reviewer

Basis DSP

Basis DSP 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe | TrustRadius Reviewer

Support Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 3.2
Based on 5 answers
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox | TrustRadius Reviewer

Basis DSP

Basis DSP 10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe | TrustRadius Reviewer

Implementation Rating

Adobe Advertising Cloud

Adobe Advertising Cloud 8.0
Based on 1 answer
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Jay Corcoran | TrustRadius Reviewer

Basis DSP

Basis DSP 9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe | TrustRadius Reviewer

Alternatives Considered

Adobe Advertising Cloud

An issue I touched on is how out of control budgeting is with Adobe Media Optimizer, recommending a budget of 30% just in one keyword is when I realized that something was amiss with how Adobe Media Optimizer tracks budgets and keywords. This issue not the case with Google Marketing Platform where the ads are rarely recommended to be high budgets. Of course Adobe Media Optimizer is much more suited to business that are in various platforms and while Google Marketing does support quite a few engines there are a few essentials that Adobe Media Optimizer still has.
Anonymous | TrustRadius Reviewer

Basis DSP

Basis is able to reach ad exchanges that these platforms can not. Basis serves as a one-stop shop whereas these platforms require 3rd party integrations.
Brendan McInerney | TrustRadius Reviewer

Return on Investment

Adobe Advertising Cloud

  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
Anonymous | TrustRadius Reviewer

Basis DSP

  • We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Advertising Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Basis DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Advertising Cloud
7.2
Basis DSP
7.8

Likelihood to Renew

Adobe Advertising Cloud
1.8
Basis DSP
10.0

Usability

Adobe Advertising Cloud
9.0
Basis DSP
9.0

Support Rating

Adobe Advertising Cloud
3.2
Basis DSP
10.0

Implementation Rating

Adobe Advertising Cloud
8.0
Basis DSP
9.0

Add comparison