What users are saying about
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

Add comparison

Likelihood to Recommend

Adobe Advertising Cloud

Adobe Advertising Cloud is great for accessing a broad range of inventory sources across different channels. It is well suited for targeting potential and/or existing customers with omnichannel campaigns. Moreover, Adobe Advertising Cloud is well suited for ensuring a consistent experience, for customers, across the different channels through which the customers may interact with marketing content
No photo available

Kwanzoo

I think the software is amazing for a small company with no solution but as your customer needs grow I am not sure if salesforce would be a better option. As the platform grows and adds features I am sure the offering will certainly increase. This is still your best bet for the dollar.
No photo available

Feature Rating Comparison

Ad Network Integration

Adobe Advertising Cloud
9.5
Kwanzoo
6.5
Data Transfer
Adobe Advertising Cloud
9.5
Kwanzoo
6.0
DSP integration
Adobe Advertising Cloud
9.5
Kwanzoo
7.0

Ad Campaigns

Adobe Advertising Cloud
8.5
Kwanzoo
9.0
Ad campaign creation
Adobe Advertising Cloud
8.9
Kwanzoo
9.0
Ad deployment
Adobe Advertising Cloud
7.5
Kwanzoo
9.0
Display advertising
Adobe Advertising Cloud
8.4
Kwanzoo
9.0
Ad display and retargeting segmentation
Adobe Advertising Cloud
8.5
Kwanzoo
9.0
Sequence targeting
Adobe Advertising Cloud
9.0
Kwanzoo
9.0

Ad Reporting & Analytics

Adobe Advertising Cloud
9.0
Kwanzoo
7.5
Ad dashboards
Adobe Advertising Cloud
8.9
Kwanzoo
10.0
Ad performance reports
Adobe Advertising Cloud
8.6
Kwanzoo
10.0
Ad conversion tracking
Adobe Advertising Cloud
9.0
Kwanzoo
9.0
Ad attribution reporting
Adobe Advertising Cloud
9.5
Kwanzoo
5.0
Cross-channel ad management
Adobe Advertising Cloud
8.8
Kwanzoo
6.0
Ad forecasting and optimization
Adobe Advertising Cloud
9.5
Kwanzoo
5.0

Pros

  • As to be expected, Adobe Advertising Cloud integrates extremely well with other Adobe products.
  • Adobe Advertising Cloud helps ensure synergy in marketing to customers across multiple channels.
  • Adobe Advertising Cloud offers access to a broad range of inventory sources.
No photo available
  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
No photo available

Cons

  • Adobe Advertising Cloud is pretty expensive.
  • It takes a very long time for a new user to get comfortable using Adobe Advertising Cloud.
No photo available
  • Email campaigns
  • More available training
No photo available

Support

Adobe Advertising Cloud7.0
Based on 1 answer
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
Haley Fox profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

No photo available
No answers on this topic

Return on Investment

  • Adobe Advertising Cloud has helped reduce the average amount of time it takes us to acquire a new customer.
No photo available
  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
No photo available

Pricing Details

Adobe Advertising Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kwanzoo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details