Likelihood to Recommend
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
Read full review Pros An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC. Integration for many channels without much setup, this includes lesser known search engines and various social media partners. Automation for delegating many tasks that can be a hassle to accomplish. Read full review Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience. Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives. Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform. Read full review Cons As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well. Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education. Che Odom
Marketing and Business Administrator
Read full review Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back. High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box. Read full review Likelihood to Renew
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
Read full review Usability
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
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They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
Read full review Implementation Rating
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to
and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain.
is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
Read full review Return on Investment This has increased the number of clients. This has increased the amount of productivity and time we can spend on clients. This has increased the overall revenue because we can handle more than we used to be able to handle without this tool. Read full review None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace. Reet Das
Vice President, Global Digital Marketing
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