Adobe Advertising Cloud vs. Sizmek Ad Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Advertising Cloud
Score 8.9 out of 10
N/A
AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.N/A
Sizmek Ad Suite
Score 9.8 out of 10
N/A
Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.N/A
Pricing
Adobe Advertising CloudSizmek Ad Suite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Advertising CloudSizmek Ad Suite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Advertising CloudSizmek Ad Suite
Top Pros
Top Cons
Features
Adobe Advertising CloudSizmek Ad Suite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
6.9
8 Ratings
8% below category average
Sizmek Ad Suite
4.4
5 Ratings
52% below category average
Data Transfer7.18 Ratings7.74 Ratings
DSP integration6.88 Ratings1.05 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
6.2
9 Ratings
24% below category average
Sizmek Ad Suite
7.0
9 Ratings
12% below category average
Ad campaign creation7.39 Ratings8.09 Ratings
Ad deployment7.39 Ratings7.09 Ratings
Display advertising5.19 Ratings8.09 Ratings
Ad display and retargeting segmentation5.79 Ratings6.54 Ratings
Sequence targeting5.78 Ratings5.73 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adobe Advertising Cloud
7.1
9 Ratings
10% below category average
Sizmek Ad Suite
7.8
9 Ratings
1% below category average
Ad dashboards6.69 Ratings6.09 Ratings
Ad performance reports6.29 Ratings7.09 Ratings
Ad conversion tracking7.77 Ratings8.09 Ratings
Ad attribution reporting6.98 Ratings9.09 Ratings
Cross-channel ad management7.98 Ratings8.98 Ratings
Ad forecasting and optimization7.58 Ratings8.06 Ratings
Best Alternatives
Adobe Advertising CloudSizmek Ad Suite
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.5 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Advertising CloudSizmek Ad Suite
Likelihood to Recommend
7.5
(16 ratings)
8.0
(9 ratings)
Likelihood to Renew
1.8
(2 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
3.3
(4 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe Advertising CloudSizmek Ad Suite
Likelihood to Recommend
Adobe
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
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Amazon AWS
I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
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Pros
Adobe
  • An all in one solution for so many things that range from advertising campaigns to pushing out content to PPC.
  • Integration for many channels without much setup, this includes lesser known search engines and various social media partners.
  • Automation for delegating many tasks that can be a hassle to accomplish.
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Amazon AWS
  • Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
  • Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
  • Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
  • Simple Creative Hosting - Easy upload and path location details for creative files
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Cons
Adobe
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
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Amazon AWS
  • Sizmek's trading desk was a total miss when I tested it a few years ago.
  • I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.
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Likelihood to Renew
Adobe
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
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Amazon AWS
No answers on this topic
Usability
Adobe
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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Amazon AWS
No answers on this topic
Support Rating
Adobe
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
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Amazon AWS
No answers on this topic
Implementation Rating
Adobe
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
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Amazon AWS
No answers on this topic
Alternatives Considered
Adobe
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
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Amazon AWS
For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.
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Return on Investment
Adobe
  • This has increased the number of clients.
  • This has increased the amount of productivity and time we can spend on clients.
  • This has increased the overall revenue because we can handle more than we used to be able to handle without this tool.
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Amazon AWS
  • Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
  • Sizmek has had a postive impact on employee morale due to ease of use
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ScreenShots