What users are saying about
Adobe Analytics
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Top Rated
555 Ratings
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Based on 555 reviews and ratings
2 Ratings
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Based on 2 reviews and ratings
Likelihood to Recommend
Adobe Analytics
[Adobe Analytics] is best suited for digital analytics like web analytics and customer journey. It can handle a tremendous amount of data and the beauty of being online it will work faster than any other web analytics tool. Dashboards and reports are super easy to create with the drag and drop functionality.
Analytics Manager
WalmartRetail, 10,001+ employees
Everflow
It's very well suited for any mobile marketing campaign that has a specific set of KPIs based that are setup towards specific events. It's not as well suited for retention or campaigns measured by cohort. It's also not the best platform to run desktop campaigns for, but few platforms have the dual capability.
Founder & CEO
Mobile UA Ltd.Marketing & Advertising, 1-10 employees
Pros
Adobe Analytics
- Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary.
- Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed.
- The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.

Verified User
Analyst in Product Management
Sporting Goods Company, 501-1000 employeesEverflow
- Attribution
- Fraud Prevention
- Campaign Management
Founder & CEO
Mobile UA Ltd.Marketing & Advertising, 1-10 employees
Cons
Adobe Analytics
- Good array of visualization options but can have more customization for some common use cases
- The log in process takes too much time sometimes and has scope for improvement
- The behavior flow report needs to be in a more readable format and should have some more options to customize
Associate Manager - Digital Analytics & BI
Course5 IntelligenceManagement Consulting, 1001-5000 employees
Everflow
- Multiple campaigns for external users.
- Custom windows for post-install event attribution
- Better creatives interface/UI
Founder & CEO
Mobile UA Ltd.Marketing & Advertising, 1-10 employees
Likelihood to Renew
Adobe Analytics
Adobe Analytics 7.7
Based on 40 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
UI/UX Designer
Sylvane, Inc.Retail, 11-50 employees
Everflow
No score
No answers yet
No answers on this topic
Usability
Adobe Analytics
Adobe Analytics 8.2
Based on 22 answers
I am relatively new to Adobe Analytics (less than 1 year of use), and it has been a short period for ramp-up. The most complicated part is on the business side - understanding how my company has set up the deployments and figuring out how each sites differ in what is being measured.

Verified User
Analyst in Information Technology
Computer Software Company, 10,001+ employeesEverflow
No score
No answers yet
No answers on this topic
Reliability and Availability
Adobe Analytics
Adobe Analytics 9.0
Based on 10 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.

Verified User
Consultant in Professional Services
Internet Company, 1-10 employeesEverflow
No score
No answers yet
No answers on this topic
Performance
Adobe Analytics
Adobe Analytics 8.5
Based on 8 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Manager of Web Analytics
Academy Sports + Outdoors10,001+ employees
Everflow
No score
No answers yet
No answers on this topic
Support Rating
Adobe Analytics
Adobe Analytics 6.8
Based on 49 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Analyst II - Tag & Database Management
TXU EnergyOil & Energy, 1001-5000 employees
Everflow
Everflow 5.0
Based on 1 answer
Pretty responsive, but that's kinda expected within the space. TUNE has chats open and available right away.
Founder & CEO
Mobile UA Ltd.Marketing & Advertising, 1-10 employees
In-Person Training
Adobe Analytics
Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
Regional Marketing Specialist
Intermountain Healthcare1001-5000 employees
Everflow
No score
No answers yet
No answers on this topic
Online Training
Adobe Analytics
Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.

Verified User
Consultant in Professional Services
Internet Company, 1-10 employeesEverflow
No score
No answers yet
No answers on this topic
Implementation Rating
Adobe Analytics
Adobe Analytics 7.0
Based on 17 answers
I can't say that the implementation of this product went much different than the implementation of just about any other product within the cloud. Granted there were times that things crawled to a slower pace because of the program, knowledge of the program, and connectivity. But these are all issues that one would expect when rolling out a release of a new cloud-based product.

Verified User
Director in Marketing
Marketing and Advertising Company, 11-50 employeesEverflow
No score
No answers yet
No answers on this topic
Alternatives Considered
Adobe Analytics
While both platforms are powerful, the biggest differences that impact me in comparison are: Adobe Analytics is less user-friendly (has a steeper learning curve and requires more ongoing research), and it is much more expensive than Google Analytics (which is free). But one area where I prefer Adobe Analytics is in customer support, though that feature is lacking as support can be slow to respond.
Photographer
Liz Wade PhotographyPhotography, 1-10 employees
Everflow
Everflow is much, much better for mobile than the competitors above, but not as good when it comes to desktop campaigns or affiliate marketing. Or promo code marketing. Or email marketing.
Founder & CEO
Mobile UA Ltd.Marketing & Advertising, 1-10 employees
Return on Investment
Adobe Analytics
- The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights.
- I can aggregated statistics on an almost endless number of variables while still being able to dive deep and isolate individual pieces of content that may or may not be helping the webpage's overall statistics.

Verified User
Team Lead in Research & Development
Medical Devices Company, 51-200 employeesEverflow
- Allows us to prevent fraud to keep clients longer.
- Allows us to measure performance to make sure the campaign performs well to keep clients longer.
- Not integrated with Neustar which is preventing us from getting a big client.
Founder & CEO
Mobile UA Ltd.Marketing & Advertising, 1-10 employees
Pricing Details
Adobe Analytics
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Everflow
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No