Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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SAP Analytics Cloud
Score 8.1 out of 10
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The SAP Analytics Cloud solution brings together analytics and planning with integration to SAP applications and access to heterogenous data sources. As the analytics and planning solution within SAP Business Technology Platform, SAP Analytics Cloud supports trusted insights and integrated planning processes enterprise-wide to help make decisions without doubt.
$36
per month per user
Pricing
Adobe Analytics
SAP Analytics Cloud
Editions & Modules
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SAP Analytics Cloud for Business Intelligence
$36.00
per month per user
SAP Analytics Cloud for Planning
Price upon request
per month per user
Offerings
Pricing Offerings
Adobe Analytics
SAP Analytics Cloud
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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A 30-day trial with SAP Analytics Cloud is available, supporting analytics enterprise-wide. A trial can be extended up to 90 days on request.
For companies that find themselves with the need to acquire a software that is effective for the visualization of data in a precise manner, I recommend 100% SAP Analytics since it is a tool of very easy use and of great availability at all times. It offers the guarantee of …
Honestly, because Adobe Analytics is so customizable, I found that it is very well-suited for almost any type of web digital experience tracking of behavioral analytics. It has a very robust mech architecture for any type of e-commerce platform. But it is extensible and is easily adaptable to other circumstances. For example, in our university situation, we've been able to use it for student portal experience tracking, how well they are interacting, interfacing with our internal sites, and how well they are working with our task submission processes. But it does a great job of managing all aspects of the key journeys, especially from a marketing perspective. So while it might not be as out-of-the-box for some of those other alternative use cases outside of marketing, it's extensible and customizable enough that it's worked really well and met our needs.
>> Using SAC predictive analytics capabilities for inventory management in a Production line setup has helped generate Purchase Requisitions and Purchase Orders for raw or semi-finished goods without much head-banging into Demand management rules. It does it beautifully with seamless integration with HANA core MM and PP modules, along with BI integration. It has resulted in 30% greater warehouse storage capacity, thereby saving revenue from piled-up inventory and associated manpower costs. >> SAC sometimes shows latency in working out a large data set, thus giving a poor user experience compared to its competition. Also, it may occasionally show misinterpretations when embedding data from 3rd-party systems into the HANA core dataset.
Within my role of advertising, I can come in, and I can see I'm paying for visitors, paying to drive people to the website. So I can see the differences in my different traffic sources, whether that's a Google search campaign or a Facebook social campaign. I can measure the quality of that traffic and see what they're doing, whether they're bouncing right away and leaving the website, or spending more or less time on the website. And whether they're taking the actions. My ad campaign is focused on filling out forms, and ultimately, that's it. Just measure and see if my campaigns are successful or not.
It makes it easier yo analyse order and related records easily.
We can easily maintain and track the performance of employees in organisation.
Can easily track various aspects for the growth of an organisation thus allowing real time analysis and tracking of organisation's growth and performance.
I think the biggest room for improvement is performance. When I go in certain times of the day or for certain clients, it's slow and it won't load the reports that I need. And as a result, needing to answer a question where you normally have the expectation of it being a near real-time answer that you get when you have to wait for reports to load or you have to wait because the reports can't load at all. It's a really unfortunate thing. It's a big problem actually. So I'd say that's one area of improvement. It's just improving the performance of the reports so that they'll load consistently all the time quickly and effectively.
SAC supports various data sources, but improvements in the ease of connecting to and integrating with certain data repositories, especially non-SAP databases, would enhance the platform's versatility and integration capabilities.
An offline mode for SAC could be valuable for users who need to access and analyze data without an internet connection. Additionally, optimizing performance for large datasets and complex visualizations would contribute to a smoother user experience.
We need it to discover threats long before they become a loophole in the security ecosystem. Also, it is very much compliant with customer standards and expectations. It provides marketing intelligence through in-depth analysis. Overall, a very good product to gain customer attention and thereby improve market
We are planning to review the licensing as we have issues with SAC dealing with huge datasets. Analytics area is good for import models but when we have live connections in place that's when we have issue with SAC dealing with huge datasets in live be it BW or be it HANA models in the backend.
It is necessary to have a minimum knowledge on tracking tools so you can use the tool on full performance. It is not an introduction tool, so please bear that in mind. Once you got the knowledge you just need a small training on how to create your custom reports, where to find the components you need and how to add them to your dashboard. Then you share your report or create a rule for periodic sharing and it's done. Finally, if you have a lot of data stored the tool might be a little slower but that's ok.
I landed on a 7 out of 10 for a few key reasons. The tool is flexible in the sense that we are using very very very (very) little off the shelf solutions and customizing to our needs. Users enjoy having the customized data actions, key variance calculations, and easy to use headcount/salary planning in the same tool. One downside is that users are hard to please when they are used to excel. SAP Analytics Cloud simply is not excel, and the flexibility of excel in a crunch is not there.
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
I would rate SAP Analytics Cloud an 8 out of 10 for scalability. It offers a flexible, cloud-based architecture that supports expansion across departments and geographies. The platform adapts well to growing data volumes and user needs, making it a strong choice for organizations looking to scale analytics capabilities efficiently.
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
I would rate SAP Analytics Cloud’s performance an 8 out of 10. Pages generally load quickly, and reports run within a reasonable time frame, even with complex datasets. Integration with other systems is smooth and doesn’t noticeably affect performance. Overall, it’s a responsive and efficient tool for business analytics. But
Support for Adobe Analytics is ok, it used to be worse years ago. Now, the technology team at Adobe is way more knowledgeable on the product itself as well as the implementation. They also study your custom implementation and have good knowledge of where your company stands. Dedicated support is something worth considering.
Since the implementation stage, the support team has been very helpful and assisting. Even in the later stages, the tech team had quite a rapid response. In general, SAP has provided us with great customer support, let it be for a specific product of SAP or for integration of different modules.
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
In hindsight, it would have been easier to have someone there in person. Questions were answered, but with 11 participants, it got a bit chaotic online
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
SAC is a simple solution ad it works fine when connecting it to other SAP tools. On the other hand, connecting it to third party solutions brings difficulties when there's no previous design and the objetives are not clear. It is really important to integrate Business users from the start to provide with valuable business insights
We evaluated and we currently use Mixpanel and we have Google Analytics on a couple of our properties. And honestly, once you get the hang of the Adobe Analytics workspace, the other products really don't stack up against it because the segmentation and the ability to create reports pretty rapidly are invaluable.
SAP Analytics Cloud and Power BI are both tools that help businesses understand their data, but they have some differences. SAC, made by SAP, works well if your company already uses other SAP products. It's in the cloud, easy to use, and has features for analyzing data, getting insights, and planning for the future. Power BI, made by Microsoft, can be used in the cloud or on your own computers. It fits well with Microsoft tools, is easy to use, and can do advanced data analysis. SAC has built-in planning tools, while Power BI needs extra tools for detailed planning
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
Is good for use across multiple locations. It allows users to access data and reports from anywhere, regardless of their location. Can consolidate data from various sources, including different SAP systems and external sources, which facilitates cross-location analysis. SAC enables access to data and models from SAP Datasphere to create new stories. Detailed permissions can be defined for cross-departmental use.
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.
Many manual data manipulations and exports in Excel have been replaced by the tool, providing management with improved insight into the amount of time spent at each stage of an invoice's lifetime, allowing bottlenecks to be discovered.
We now have more insight into the data, and people with little technical experience can easily build stories.
