What users are saying about

Adobe Analytics

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Top Rated
427 Ratings
Top Rated
84 Ratings

Adobe Analytics

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Top Rated
427 Ratings
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Score 7.6 out of 101
Top Rated
84 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

SAS Advanced Analytics

SAS Advanced Analytics excels with projects that have at least 3 parts. The first part is the ability to address and compare different modeling types. Suppose you are an analyst interested in predicting home prices or whether an individual will reapply for unemployment insurance. There are lots of model types that could work for these two situations. SAS Advanced Analytics makes it easy (although not as easy as SAS Enterprise Miner) to compare the performance of different modeling types, such as comparing support vector machines with random forest models. A second scenario that SAS Advanced Analytics does a good job at is making the analysis reproducible. By showing the lineage of analyses, another analyst is able to follow the work of the previous analyst. This is a huge advantage for individuals working in corporations or governments. The third area SAS Advanced Analytics is useful is in text analytics. The field is huge now, and I haven't come across a software that makes text analytics as easy as SAS Advanced Analytics.
Thomas Young profile photo

Pros

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm profile photo
  • The user interface of SAS Advanced Analytics is one of the easiest I have used. The software is easy enough for a professional to self-learn. With that said, a professional should probably have some experience in advanced analytics to get the most use out of the software.
  • The web interface of SAS Advanced Analytics makes it easier to produce analyses from any computer anywhere in the world.
  • The number of options available for simulations is world-class. Additionally, SAS makes it easier than most other software tools to see exactly what it is doing. Other software tools built for the professional analyst are less straight-forward.
Thomas Young profile photo

Cons

  • The navigation, especially the left nav, has always been confusing, especially for new users. It has improved A LOT over the last few years, but there's still lots of room for improvement.
  • The charts are never good, it's really hard to get an out-of-the-box chart on Analytics that actually makes sense.
  • Account switching through marketing cloud is still a little buggy sometimes.
Thais Guimaraes, OMCP profile photo
  • SAS Analytics does not have very good graphic capabilities. Their advanced graphics packages are expensive, and still not very appealing or intuitive to customize.
  • SAS Analytics is not as up-to-date when it comes to advanced analytical techniques as R or other open-source analytics packages.
Remy Welch profile photo

Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
Natasha Watts profile photo
SAS Advanced Analytics4.5
Based on 5 answers
Ease of building complex models using Machine Learning Algorithm.
No photo available

Usability

Adobe Analytics6.8
Based on 9 answers
The tool can be costly and very difficult to implement with internal resources. A third party vendor is usually required to help with the implementation and integration to other tools. Collecting and passing data from a CMS to Adobe Analytics can be difficult. Without a strategy in place prior to tool implementation, costs could increase due to the need for re-implementation
No photo available
SAS Advanced Analytics6.1
Based on 2 answers
If SAS Enterprise Guide is utilized any beginning user will be able to shorten the learning curve. This is allow the user a plethora of basic capabilities until they can utilize coding to expand their needs in manipulating and presenting data. SAS is also dedicated to expanding this environment so it is ever growing.
Nathan Och profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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SAS Advanced Analytics10.0
Based on 1 answer
SAS probably has the most market saturation out of all of the analytics software worldwide. They are in every industry and they are knowledgable about every industry. They are always available to take questions, solve issues, and discuss a company's needs. A company that buys SAS software has a dedicated representative that is there for all of their needs.
Nathan Och profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
SAS Advanced Analytics9.0
Based on 1 answer
Although nothing is perfect, SAS is almost there. The software can handle billions of rows of data without a glitch and runs at a quick pace regardless of what the user wants to perform. SAS products are made to handle data so performance is of their utmost important. The software is created to run things as efficiently as SAS software can to maximize performance.
Nathan Och profile photo

Support

Adobe Analytics5.7
Based on 9 answers
While Omniture provided great support, over the past couple of years the support quality has dropped significantly. We are often left with no responses and more often with no solution. Escalated tickets gets us a call with sympathy, but no further action. We have tried to work with this level of support for many months and have not seen any improvement nor do I see any planned improvements. I have caught some bugs with new features that are released and not much attention is given to those either. I would love to see Adobe get back to the level of support they once had.
Ahmad Rahman profile photo
SAS Advanced Analytics10.0
Based on 2 answers
Simple. Their knowledge and accessibility. Support can be reached via email, text, chat, or phone. They can also utilize WebEx to tap into your machine and see what the user is seeing. SAS is dedicated to helping their users maximize their software.
Nathan Och profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available
SAS Advanced Analytics9.0
Based on 1 answer
SAS has regional and national conferences that are dedicated to expanding users' knowledge of the software and showing them what changes and additions they are making to the software. There are user groups in most of the major cities that also provide multi-day seminars that focus on specific topics for education. If online training isn't the best way for the user, there is ample in-person training available.
Nathan Och profile photo

Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
No photo available
SAS Advanced Analytics8.0
Based on 1 answer
There are online videos, live classes, and resource material which makes training very easy to access. However, nothing is circumstantial so applying your training can get tricky if the user is performing complex tasks. When purchasing software, SAS will also allocate education credits so the user(s) can access classes and material online to help expand their knowledge.
Nathan Och profile photo

Implementation

Adobe Analytics8.0
Based on 7 answers
I have found that initial SiteCatalyst implementations are too basic to be useful. Adobe professional services is usually tasked with the initial implementation using their "Fusion" methodology. This is good for vertical-based basics, but I find that many clients fail to go beyond this. This has the negative effect of selling SiteCatalyst short within the organization, since first impressions can be long-lasting.
No photo available
SAS Advanced Analytics9.0
Based on 1 answer
Ask as many questions you can before the install to understand the process. Since a third party does the installation your company is sort of a passanger and it is easy to get lost in the process. It also helps to have all users and IT support involved in the install to help increase the knowledge as to how SAS runs and what it needs to perform correctly.
Nathan Och profile photo

Alternatives Considered

We also use Google Analytics. I still use Google Analytics for evaluating Google Adwords, but use Adobe Analytics for most of my day to day analysis. We chose Adobe analytics because we were using some other Adobe products that this ties into nicely. We also wanted better ways to segment our traffic between our B2B and B2C and this gave us the flexibility we needed
Elizabeth Gross profile photo
SAS was the incumbent tool, and what the team knew. We did look into using Revolution Analytics enterprise version of R, but the learning curve on that caused us to stick with SAS. In my current position, I've opted for WPS over SAS. I can still leverage my SAS experience, but the price is about 15% of what SAS charges, with extra functionality, such as direct database access. I can supplement WPS with free software, such R for anything that it might be missing.
Bethany Klebanov profile photo

Scalability

No score
No answers yet
No answers on this topic
SAS Advanced Analytics9.0
Based on 1 answer
It all depends on the type of SAS product the user has. Scaleability differs from product to product, and if the user has SAS Office Analytics the scaleability is quite robust. This software will satisfy the majority of the company's analytic needs for years to come. In addition, if SAS is not meeting the users needs the company can easily find SAS solutions that will.
Nathan Och profile photo

Return on Investment

  • Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
No photo available
  • With SAS, I was able to build statistical models from tremendous amounts of transactional data to identify key factors driving the company's business. SAS analysis also provided us great insights into customer segmentations as well.
No photo available

Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SAS Advanced Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details