What users are saying about

Adobe Analytics

Top Rated
405 Ratings

SAS Advanced Analytics

Top Rated
82 Ratings

Adobe Analytics

Top Rated
405 Ratings
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Score 7.5 out of 101

SAS Advanced Analytics

Top Rated
82 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is well-suited for quick analysis of our website/mobile app especially at a summarized level. Where we start using other tools is when we have to get really granular, such as at a single customer level, though this is partly a product of how our pages are tagged.
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SAS Advanced Analytics

SAS Advance Analytics is well suited for data that is visual. Data where you want to see multiple graphs and models are good for this software. However, if your data is more descriptive this may not be the best program. SAS is well suited for data where you need to make comparisons on the feasibility of two different programs. Data that can be compared is perfect for this software.
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Pros

  • Custom implementation, which is not something you can easily get with Google Analytics, at least not the free version.
  • Ease to build custom reports, you just pick your metrics from any report and voil√†.
  • Segments and metric breakdowns.
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  • Complex Survey Analysis- SAS is a great resource if you need to analyze complex survey data. One can easily write code for this by inserting (survey) in front of the procedure with the weight, cluster, and strata variables. (ex: surveyfreq)
  • Modeling/ Graphing- SAS creates clean and easy to understand graphs and models which take visual data to the next level.
  • Support- There is a large SAS Advanced analytics online support in place. It is easy to find help on many procedures that you will use in this software.
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Cons

  • I believe that there are some limitations in the reporting, mainly in specific areas. I think there is some opportunity to enhance the capabilities in graphs and the layout of the reporting in general.
  • Along with the above example, I think they could do a lot more from a visualization perspective. Being limited in the way we can present the data makes it hard sometimes to accomplish the way we envision some things to turn out.
  • We have run into some glitches when trying to load a report. The page would keep trying to load and would not complete the report request. I reached out to client care and even they had an issue diagnosing the issue.
Nathan Normand profile photo
  • SAS requires a lot of coding compared to other software like STATA or SPSS. However most of the code is repetitive , an easy copy/paste.
  • SAS Advanced Analytics is not always easily learned, most people would need some training before getting comfortable with the software.
  • The layout of the modeling system may get confusing when too many different windows are open, may need to look at different graphs and models one at a time.
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Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
The only factor is cost. Although the cost is minimal it still cuts into the budget. However the money saved justifies the cost
Carlos Barrios profile photo
SAS Advanced Analytics4.5
Based on 5 answers
Not only does SAS become easier to use as the user gets more familiar with its capabilities, but the customer service is excellent. Any issues with SAS and their technical team is either contacting the user via email, chat, text, WebEx, or phone. They have power users that have years of experience with SAS there to help with any issue.
Nathan Och profile photo

Usability

Adobe Analytics6.8
Based on 9 answers
Based on new user feedback, everyone has found it challenging to find what they need and customize reports to meet their desired outcomes. Different interfaces have inconsistent presentations and layouts which compound the challenge.
Ahmad Rahman profile photo
SAS Advanced Analytics6.1
Based on 2 answers
If SAS Enterprise Guide is utilized any beginning user will be able to shorten the learning curve. This is allow the user a plethora of basic capabilities until they can utilize coding to expand their needs in manipulating and presenting data. SAS is also dedicated to expanding this environment so it is ever growing.
Nathan Och profile photo

Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
I have never experienced downtime with this product
Nicholas Dragon profile photo
SAS Advanced Analytics10.0
Based on 1 answer
SAS probably has the most market saturation out of all of the analytics software worldwide. They are in every industry and they are knowledgable about every industry. They are always available to take questions, solve issues, and discuss a company's needs. A company that buys SAS software has a dedicated representative that is there for all of their needs.
Nathan Och profile photo

Performance

Adobe Analytics8.5
Based on 4 answers
I have never experienced any sort of problem with this products speed or throughput
Nicholas Dragon profile photo
SAS Advanced Analytics9.0
Based on 1 answer
Although nothing is perfect, SAS is almost there. The software can handle billions of rows of data without a glitch and runs at a quick pace regardless of what the user wants to perform. SAS products are made to handle data so performance is of their utmost important. The software is created to run things as efficiently as SAS software can to maximize performance.
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Support

Adobe Analytics5.7
Based on 9 answers
I have had many clients that are not thrilled with some aspects of the support. I think the actual day-to-day technical support (ClientCare) is great, but I have heard (and experienced) complaints about the the longer-term services (initial implementation, account management).
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SAS Advanced Analytics10.0
Based on 2 answers
Simple. Their knowledge and accessibility. Support can be reached via email, text, chat, or phone. They can also utilize WebEx to tap into your machine and see what the user is seeing. SAS is dedicated to helping their users maximize their software.
Nathan Och profile photo

In-Person Training

Adobe Analytics3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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SAS Advanced Analytics9.0
Based on 1 answer
SAS has regional and national conferences that are dedicated to expanding users' knowledge of the software and showing them what changes and additions they are making to the software. There are user groups in most of the major cities that also provide multi-day seminars that focus on specific topics for education. If online training isn't the best way for the user, there is ample in-person training available.
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Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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SAS Advanced Analytics8.0
Based on 1 answer
There are online videos, live classes, and resource material which makes training very easy to access. However, nothing is circumstantial so applying your training can get tricky if the user is performing complex tasks. When purchasing software, SAS will also allocate education credits so the user(s) can access classes and material online to help expand their knowledge.
Nathan Och profile photo

Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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SAS Advanced Analytics9.0
Based on 1 answer
Ask as many questions you can before the install to understand the process. Since a third party does the installation your company is sort of a passanger and it is easy to get lost in the process. It also helps to have all users and IT support involved in the install to help increase the knowledge as to how SAS runs and what it needs to perform correctly.
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Alternatives Considered

There is no competition. Adobe Analytics is superior in all aspects. If you want something free that will solve some marketing issues than go with Google. If you want to market your products and services and easily manage data, campaigns, audience, ROI, employee use, targeting, segmenting, positioning, budget, increase conversions and users, than go with Adobe. Bottomline: if you want to make money off of online marketing Adobe is the only way
Carlos Barrios profile photo
R is of course much cheaper (free) than SAS Analytics, and it can do everything SAS Analytics can do and more. It is a much more technical tool than SAS Analytics, which is why some people prefer SAS Analytics.
Remy Welch profile photo

Scalability

No score
No answers yet
No answers on this topic
SAS Advanced Analytics9.0
Based on 1 answer
It all depends on the type of SAS product the user has. Scaleability differs from product to product, and if the user has SAS Office Analytics the scaleability is quite robust. This software will satisfy the majority of the company's analytic needs for years to come. In addition, if SAS is not meeting the users needs the company can easily find SAS solutions that will.
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Return on Investment

  • Adobe Analytics helps us to measure exact number of customer conversions on the website and calculate ROIs from the campaign
  • Adobe Analytics can easily identify which campaigns are more effective than other campaigns - which led to shut down ineffective campaigns
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  • SAS analytics has helped our employee efficiency, as it provides analytics procedures that do not require as much background knowledge as other analytics tools.
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Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SAS Advanced Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details