What users are saying about
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Top Rated
465 Ratings

Adobe Analytics

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Top Rated
465 Ratings
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Score 7.7 out of 101
86 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
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SAS Advanced Analytics

SAS Advanced Analytics excels with projects that have at least 3 parts. The first part is the ability to address and compare different modeling types. Suppose you are an analyst interested in predicting home prices or whether an individual will reapply for unemployment insurance. There are lots of model types that could work for these two situations. SAS Advanced Analytics makes it easy (although not as easy as SAS Enterprise Miner) to compare the performance of different modeling types, such as comparing support vector machines with random forest models. A second scenario that SAS Advanced Analytics does a good job at is making the analysis reproducible. By showing the lineage of analyses, another analyst is able to follow the work of the previous analyst. This is a huge advantage for individuals working in corporations or governments. The third area SAS Advanced Analytics is useful is in text analytics. The field is huge now, and I haven't come across a software that makes text analytics as easy as SAS Advanced Analytics.
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Pros

Adobe Analytics

  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
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SAS Advanced Analytics

  • Complex Survey Analysis- SAS is a great resource if you need to analyze complex survey data. One can easily write code for this by inserting (survey) in front of the procedure with the weight, cluster, and strata variables. (ex: surveyfreq)
  • Modeling/ Graphing- SAS creates clean and easy to understand graphs and models which take visual data to the next level.
  • Support- There is a large SAS Advanced analytics online support in place. It is easy to find help on many procedures that you will use in this software.
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Cons

Adobe Analytics

  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
No photo available

SAS Advanced Analytics

  • SAS Analytics does not have very good graphic capabilities. Their advanced graphics packages are expensive, and still not very appealing or intuitive to customize.
  • SAS Analytics is not as up-to-date when it comes to advanced analytical techniques as R or other open-source analytics packages.
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Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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SAS Advanced Analytics

SAS Advanced Analytics 4.5
Based on 5 answers
Not only does SAS become easier to use as the user gets more familiar with its capabilities, but the customer service is excellent. Any issues with SAS and their technical team is either contacting the user via email, chat, text, WebEx, or phone. They have power users that have years of experience with SAS there to help with any issue.
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Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
It has amazing functionalities but the usability is still far from friendly. You have to really want to use the tool to learn how it works and we've had several cases of people who are not as comfortable with data and reporting who just gave up using it because they can't understand how to.
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SAS Advanced Analytics

SAS Advanced Analytics 6.1
Based on 2 answers
If SAS Enterprise Guide is utilized any beginning user will be able to shorten the learning curve. This is allow the user a plethora of basic capabilities until they can utilize coding to expand their needs in manipulating and presenting data. SAS is also dedicated to expanding this environment so it is ever growing.
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Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
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SAS Advanced Analytics

SAS Advanced Analytics 10.0
Based on 1 answer
SAS probably has the most market saturation out of all of the analytics software worldwide. They are in every industry and they are knowledgable about every industry. They are always available to take questions, solve issues, and discuss a company's needs. A company that buys SAS software has a dedicated representative that is there for all of their needs.
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Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
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SAS Advanced Analytics

SAS Advanced Analytics 9.0
Based on 1 answer
Although nothing is perfect, SAS is almost there. The software can handle billions of rows of data without a glitch and runs at a quick pace regardless of what the user wants to perform. SAS products are made to handle data so performance is of their utmost important. The software is created to run things as efficiently as SAS software can to maximize performance.
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Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
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SAS Advanced Analytics

SAS Advanced Analytics 9.0
Based on 3 answers
Simple. Their knowledge and accessibility. Support can be reached via email, text, chat, or phone. They can also utilize WebEx to tap into your machine and see what the user is seeing. SAS is dedicated to helping their users maximize their software.
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In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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SAS Advanced Analytics

SAS Advanced Analytics 9.0
Based on 1 answer
SAS has regional and national conferences that are dedicated to expanding users' knowledge of the software and showing them what changes and additions they are making to the software. There are user groups in most of the major cities that also provide multi-day seminars that focus on specific topics for education. If online training isn't the best way for the user, there is ample in-person training available.
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Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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SAS Advanced Analytics

SAS Advanced Analytics 8.0
Based on 1 answer
There are online videos, live classes, and resource material which makes training very easy to access. However, nothing is circumstantial so applying your training can get tricky if the user is performing complex tasks. When purchasing software, SAS will also allocate education credits so the user(s) can access classes and material online to help expand their knowledge.
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Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
The most difficult thing I experienced with SiteCatalysts implementation was the updating of tags on secure areas of the client's website that required another department to program and implement. If a development department is unfamiliar with how SC is implemented on other areas of the website, reporting will be affected as the two implementations won't communicate correctly.
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SAS Advanced Analytics

SAS Advanced Analytics 9.0
Based on 1 answer
Ask as many questions you can before the install to understand the process. Since a third party does the installation your company is sort of a passanger and it is easy to get lost in the process. It also helps to have all users and IT support involved in the install to help increase the knowledge as to how SAS runs and what it needs to perform correctly.
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Alternatives Considered

Adobe Analytics

Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.
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SAS Advanced Analytics

We had major use of SAS in forecasting where it doesn't require high level of coding knowledge and which has highly efficient models built in which can give good results on forecasts without lot of manual intervention. This tool was designed specifically for forecasting and hence was always a better choice compared to other tools.
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Scalability

Adobe Analytics

No score
No answers yet
No answers on this topic

SAS Advanced Analytics

SAS Advanced Analytics 9.0
Based on 1 answer
It all depends on the type of SAS product the user has. Scaleability differs from product to product, and if the user has SAS Office Analytics the scaleability is quite robust. This software will satisfy the majority of the company's analytic needs for years to come. In addition, if SAS is not meeting the users needs the company can easily find SAS solutions that will.
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Return on Investment

Adobe Analytics

  • As a direct result of some of our insights we obtained through Adobe Analytics, we focused on improving our mobile web pages which resulted in a significant increase in conversion rates for mobile devices (can't disclose actual figures here). We had no idea previously what % of our customers were going through certain processes on our website on a mobile device and the experience had been built for a desktop.
  • One of the insights the Next Page Flow and Fallout reports helped us find was that fallout rates for the first step in one of our multi-step processes on the website were over 50%! That helped us identify that the first step was too complicated, and we simplified it and that resulted in a >30% improvement.
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SAS Advanced Analytics

  • SAS Advanced Analytics is not the cheapest software on the market. The overall cost was weighed against free, open-source software tools. The overall return, I think, was quite positive because SAS Advanced Analytics saves enormous amounts of time compared to the open-source software tools.
  • At first, adopting SAS Advanced Analytics was a negative return because it took time for individuals to change their analytics habits and adjust to superior tools available at their discretion.
  • SAS Advanced Analytics has replaced the need to hire less expensive R or Python programmers. So, although the software requires an initial expensive upfront investment, the ease of use makes it so that other areas of expenditure save money.
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Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SAS Advanced Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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