What users are saying about

Adobe Campaign

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126 Ratings
31 Ratings
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Score 7.8 out of 101

Adobe Campaign

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126 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Adobe Campaign

Great use for marketing where it is not imperative that the communication must reach the intended recipient. For service communications - for example, notifying that their bill is ready, there's a challenge to make Campaign highly available, and less "operationally" intensive. Campaign also seems to work well only in scheduled scenarios where they can be spread apart and distributed so that there is less load on the system. This doesn't lend well to real-time scenarios that are event triggered and we need to run through a workflow in order to augment data or retrieve additional recipients and as fast as possible (within 30s to 1 min) send out a message (SMS).
Canh Tran profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Adobe Campaign
Collection of first-party data
Adobe Audience Manager
9.5
Adobe Campaign
Collection of third-party data
Adobe Audience Manager
9.0
Adobe Campaign
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Adobe Campaign

Data Classification

Adobe Audience Manager
8.5
Adobe Campaign
Audience taxonomy
Adobe Audience Manager
8.5
Adobe Campaign
Tag Management
Adobe Audience Manager
8.0
Adobe Campaign
Data Analysis Dashboard
Adobe Audience Manager
9.0
Adobe Campaign

Ad Network Integration

Adobe Audience Manager
8.0
Adobe Campaign
Data Transfer
Adobe Audience Manager
8.0
Adobe Campaign
DSP integration
Adobe Audience Manager
8.0
Adobe Campaign

DMP Analytics

Adobe Audience Manager
8.0
Adobe Campaign
Campaign Analytics
Adobe Audience Manager
7.5
Adobe Campaign
Audience Analytics
Adobe Audience Manager
8.5
Adobe Campaign

Email & Online Marketing

Adobe Audience Manager
Adobe Campaign
7.9
WYSIWYG email editor
Adobe Audience Manager
Adobe Campaign
7.4
Dynamic content
Adobe Audience Manager
Adobe Campaign
8.3
Ability to test dynamic content
Adobe Audience Manager
Adobe Campaign
8.3
Landing pages
Adobe Audience Manager
Adobe Campaign
7.9
A/B testing
Adobe Audience Manager
Adobe Campaign
7.3
Mobile optimization
Adobe Audience Manager
Adobe Campaign
7.8
Email deliverability
Adobe Audience Manager
Adobe Campaign
8.7
List management
Adobe Audience Manager
Adobe Campaign
8.1
Triggered drip sequences
Adobe Audience Manager
Adobe Campaign
7.2

Lead Management

Adobe Audience Manager
Adobe Campaign
6.8
Lead nurturing
Adobe Audience Manager
Adobe Campaign
7.3
Lead scoring and grading
Adobe Audience Manager
Adobe Campaign
7.2
Data quality management
Adobe Audience Manager
Adobe Campaign
6.4
Automated sales alerts and tasks
Adobe Audience Manager
Adobe Campaign
6.1

Campaign Management

Adobe Audience Manager
Adobe Campaign
7.3
Calendaring
Adobe Audience Manager
Adobe Campaign
7.3
Event/webinar marketing
Adobe Audience Manager
Adobe Campaign
7.3

Social Media Marketing

Adobe Audience Manager
Adobe Campaign
7.9
Social sharing and campaigns
Adobe Audience Manager
Adobe Campaign
8.1
Social profile integration
Adobe Audience Manager
Adobe Campaign
7.8

Reporting & Analytics

Adobe Audience Manager
Adobe Campaign
7.7
Dashboards
Adobe Audience Manager
Adobe Campaign
7.9
Standard reports
Adobe Audience Manager
Adobe Campaign
8.2
Custom reports
Adobe Audience Manager
Adobe Campaign
7.2

Platform & Infrastructure

Adobe Audience Manager
Adobe Campaign
7.3
API
Adobe Audience Manager
Adobe Campaign
7.0
Role-based workflow & approvals
Adobe Audience Manager
Adobe Campaign
8.0
Customizability
Adobe Audience Manager
Adobe Campaign
7.6
Integration with Salesforce.com
Adobe Audience Manager
Adobe Campaign
7.5
Integration with Microsoft Dynamics CRM
Adobe Audience Manager
Adobe Campaign
7.1
Integration with SugarCRM
Adobe Audience Manager
Adobe Campaign
6.3

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Dynamic content - allows for customizing emails
  • Powerful workflows - allows for segmentation and other complex queries
  • Managing tens of thousands of users
No photo available

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
Marty Idziak profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo

Usability

No score
No answers yet
No answers on this topic
Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Support

No score
No answers yet
No answers on this topic
Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Audience Manager More Information

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information