What users are saying about
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58 Ratings

Adobe Audience Manager

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58 Ratings
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Score 8.3 out of 100
2 Ratings
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Score 6 out of 100

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Nielsen Marketing Cloud

I think Nielsen is an ideal solution for survey and promotion. I think incentives for customers truly help the ROI on this platform. I feel they could do better with email customization but it's a great starting point. It's clear to see who access and what survey results are available as well.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Adobe Audience Manager
8.0
Nielsen Marketing Cloud
6.7
Collection of first-party data
Adobe Audience Manager
8.4
Nielsen Marketing Cloud
5.0
Collection of third-party data
Adobe Audience Manager
7.8
Nielsen Marketing Cloud
6.0
Access to Third-party Data Providers
Adobe Audience Manager
7.8
Nielsen Marketing Cloud
9.0

Data Classification

Adobe Audience Manager
8.3
Nielsen Marketing Cloud
5.7
Audience taxonomy
Adobe Audience Manager
8.5
Nielsen Marketing Cloud
5.1
Tag Management
Adobe Audience Manager
8.3
Nielsen Marketing Cloud
7.0
Data Analysis Dashboard
Adobe Audience Manager
8.2
Nielsen Marketing Cloud
5.0

Ad Network Integration

Adobe Audience Manager
8.2
Nielsen Marketing Cloud
5.0
Data Transfer
Adobe Audience Manager
8.1
Nielsen Marketing Cloud
5.0
DSP integration
Adobe Audience Manager
8.3
Nielsen Marketing Cloud
5.0

DMP Analytics

Adobe Audience Manager
8.7
Nielsen Marketing Cloud
7.0
Campaign Analytics
Adobe Audience Manager
8.4
Nielsen Marketing Cloud
7.9
Audience Analytics
Adobe Audience Manager
8.9
Nielsen Marketing Cloud
6.0

Pros

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

Nielsen Marketing Cloud

  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
Nikita Patel | TrustRadius Reviewer

Cons

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hafeez | TrustRadius Reviewer

Nielsen Marketing Cloud

  • Adding features.
  • Expanding options.
  • Allowing further customization.
Anonymous | TrustRadius Reviewer

Usability

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

Nielsen Marketing Cloud

Nielsen Marketing Cloud 8.0
Based on 1 answer
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

Nielsen Marketing Cloud

Nielsen Marketing Cloud 5.0
Based on 1 answer
I am rating this as neutral due to having minimal interaction with them
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

Nielsen Marketing Cloud

I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms
Nikita Patel | TrustRadius Reviewer

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Nielsen Marketing Cloud

  • Audience de-duplication
  • MTA tagging and results
  • Audience Building capabilities
Nikita Patel | TrustRadius Reviewer

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Nielsen Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Audience Manager
8.2
Nielsen Marketing Cloud
6.0

Usability

Adobe Audience Manager
8.5
Nielsen Marketing Cloud
8.0

Support Rating

Adobe Audience Manager
8.0
Nielsen Marketing Cloud
5.0

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