Adobe Audience Manager vs. Nielsen Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 7.2 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
Nielsen Marketing Cloud
Score 7.7 out of 10
N/A
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A
Pricing
Adobe Audience ManagerNielsen Marketing Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience ManagerNielsen Marketing Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Audience ManagerNielsen Marketing Cloud
Considered Both Products
Adobe Audience Manager

No answer on this topic

Nielsen Marketing Cloud
Chose Nielsen Marketing Cloud
I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms.
Top Pros
Top Cons
Features
Adobe Audience ManagerNielsen Marketing Cloud
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
6% above category average
Nielsen Marketing Cloud
8.3
6 Ratings
3% above category average
Collection of first-party data8.116 Ratings8.56 Ratings
Collection of third-party data8.116 Ratings8.55 Ratings
Access to Third-party Data Providers9.616 Ratings7.95 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
14% below category average
Nielsen Marketing Cloud
8.6
6 Ratings
2% above category average
Audience taxonomy7.916 Ratings8.26 Ratings
Tag Management6.215 Ratings8.25 Ratings
Data Analysis Dashboard7.816 Ratings9.46 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.9
16 Ratings
11% above category average
Nielsen Marketing Cloud
7.9
5 Ratings
1% below category average
Data Transfer8.916 Ratings7.95 Ratings
DSP integration8.815 Ratings7.95 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
15% below category average
Nielsen Marketing Cloud
8.7
6 Ratings
9% above category average
Campaign Analytics5.516 Ratings8.56 Ratings
Audience Analytics8.116 Ratings8.86 Ratings
Best Alternatives
Adobe Audience ManagerNielsen Marketing Cloud
Small Businesses
MediaMath
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Score 7.4 out of 10
MediaMath
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Score 7.4 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.0 out of 10
Oracle Marketing
Oracle Marketing
Score 8.0 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.0 out of 10
Oracle Marketing
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Score 8.0 out of 10
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User Ratings
Adobe Audience ManagerNielsen Marketing Cloud
Likelihood to Recommend
8.1
(16 ratings)
8.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
8.5
(10 ratings)
8.0
(1 ratings)
Support Rating
7.8
(10 ratings)
5.0
(1 ratings)
User Testimonials
Adobe Audience ManagerNielsen Marketing Cloud
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
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Nielsen
Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
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Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
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Nielsen
  • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
  • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
  • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
  • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
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Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
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Nielsen
  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
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Likelihood to Renew
Adobe
No answers on this topic
Nielsen
I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
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Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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Nielsen
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
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Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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Nielsen
I am rating this as neutral due to having minimal interaction with them
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Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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Nielsen
Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
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Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
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Nielsen
  • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
  • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
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ScreenShots