What users are saying about

Adobe Audience Manager

31 Ratings
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Score 7.7 out of 101

Nielsen Marketing Cloud

1 Ratings
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Score 5 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Nielsen Marketing Cloud

If you have a robust audience strategy and a ton of CRM data from a client, I'd recommend using NMC. Their integration and easy access to NCS segments makes my job 10X easier
Nikita Patel profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Nielsen Marketing Cloud
7.0
Collection of first-party data
Adobe Audience Manager
9.5
Nielsen Marketing Cloud
6.0
Collection of third-party data
Adobe Audience Manager
9.0
Nielsen Marketing Cloud
6.0
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Nielsen Marketing Cloud
9.0

Data Classification

Adobe Audience Manager
8.5
Nielsen Marketing Cloud
6.7
Audience taxonomy
Adobe Audience Manager
8.5
Nielsen Marketing Cloud
7.0
Tag Management
Adobe Audience Manager
8.0
Nielsen Marketing Cloud
7.0
Data Analysis Dashboard
Adobe Audience Manager
9.0
Nielsen Marketing Cloud
6.0

Ad Network Integration

Adobe Audience Manager
8.0
Nielsen Marketing Cloud
5.0
Data Transfer
Adobe Audience Manager
8.0
Nielsen Marketing Cloud
5.0
DSP integration
Adobe Audience Manager
8.0
Nielsen Marketing Cloud
5.0

DMP Analytics

Adobe Audience Manager
8.0
Nielsen Marketing Cloud
6.5
Campaign Analytics
Adobe Audience Manager
7.5
Nielsen Marketing Cloud
6.0
Audience Analytics
Adobe Audience Manager
8.5
Nielsen Marketing Cloud
7.0

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
Nikita Patel profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
  • Downloading reports becomes difficult, especially for household level overlap reports.
  • Develops for integration are incredibly time-consuming!
Nikita Patel profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms
Nikita Patel profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Audience de-duplication
  • MTA tagging and results
  • Audience Building capabilities
Nikita Patel profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Nielsen Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details