Adobe Audience Manager vs. Nuclino

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

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For game design - Perfect for personal notes, recipes, snippets - Perfect for storing some organized data (for example, links to resources) - Perfect for a content playground powered by AI - Very good for diagrams - Very good. Don't know any bad examples. Tool really great. Rich functionality. Especially love different views (table, graph).

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

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• The system is extremely fast. The application loads and displays data in milliseconds. This makes the system easy to work with.
• It's also easy to edit documentation and information, as information can be editing directly without the use of an "edit" button.
• Pricing: Loading speed, ease of use and quick editing are its main advantage that makes it stand out from competitors. Having said that, the pricing is very good as well.

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• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

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• switching overe workspaces is bit tedious at the moment
• more granular control over what users can edit inside workspace -> specific items or any item under a specific collection
• currently its not clear who edited an item last -> footer that updates each time item has been edited and by whom
• support for smartsheets. only because we use them ;)
• on prem version? (easier to sell this to my boss)

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Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

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It has a very clean UI for me, the multiple views are so so useful, we can collaborate freely, and fast. This app helped us to grow because now we are giving our time more on generating ideas and of course getting more projects and clients giving real ROI instead of focusing on organizing files. But just like all apps out there, it has some room for improvement

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AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

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My team has an individual dedicated to content management and Nuclino is one of her job descriptions. It's nice knowing she is able to handle any issues that arise before we even realize they exist. We haven't had any technical issues since implementation so that's been a very pleasant experience.

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I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

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Nuclino is the clear winner when it comes to ease of use for both the administrator and user. Less setup time and less "training" time. The streamlined interface is quick and intuitive to learn and is not cluttered as compared to Confluence. Every tool you need to use to create a page or administer the workspace is available immediately on screen or by right-clicking. In contrast, Confluence buries many tools in administrative interfaces and only allows use of some features once you make several clicks to include a "macro" or "plug-in". We use both tools and I get complaints constantly from my team about how complicated Confluence can get just to author a quick page.

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• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

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• We're able to more quickly develop processes and try things out
• Our internal how-to guides are a real time saver, especially when paired with AI search
• It's easier to collaborate on lightweight documents
• Software architectures are easier to find and document