Adobe Audience Manager vs. Paligo

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

Paligo is particularly well suited for developing similar document sets for multiple products or product lines. It is not a page layout application, so don't expect the same capabilities as popular applications for graphics-heavy documentation. With some up-front time developing good layouts, however, Paligo does manage to create very usable PDF output for customer-facing documents.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• The review mode is super convenient. Comparing a snapshot of the previous versions with the current one clearly outlines the respective changes and reduces the necessary content to review tremendously.
• The option to reuse text fragments is another handy feature. Text fragments will be updated whenever the original text fragment is altered is also extremely helpful.
• Managing a content's structure was never easier. An intuitive drag & drop functionality allows you to design your document's structure however you like.
• You can also fork content, in addition to reuse text fragments. This is another helpful option that no longer requires you to create repetetive chapters over and over.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• The amount of CSS/JS required to customize a site's appearance can be cumbersome
• Product documentation can be lacking, specifically with integrations; in some cases, support offered no real help when trying to solve a problem with an integrated service
• Some features require extensive development experience to use, which can sometimes be an obstacle to less-experienced team members

Incentivized

Paligo single-sources beautifully. Allows for customization. Has the best translation features. Has the best support services.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

Generally, I'm very happy with Paligo and the productivity gains that I get from using it. There are a few arbitrary limitations on structure, and when applying conditional formatting, that I don't really understand. Unlinking / editing reused text uses this broadly inscrutible colour-coding that I just hate. It would be nice to double-click a component, make edits, then respond to a popup asking if I want to confirm the edit for all linked content, or unlink this instance. Likewise converting from an informal topic insertion to duplicates of its raw contents.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

All the support requests I've submitted have been resolved in one way or another. Sometimes it takes some back and forth, which is to be expected. This is where being on a different continent becomes a drawback. Since we became Enterprise users, we've also had an additional level of help and support from a dedicated account manager in the US, and the resolutions seem to come more quickly

Incentivized

Everything went well

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

We moved from Flare to Paligo. One of the main reasons was the fact that Paligo is a cloud product. Collaboration with anyone outside of our team was more difficult with Flare. Also, maintaining a server for Flare content was going to become an issue, and overall I felt the Flare desktop product was prone to errors and issues. The flexibility of assigning Paligo licenses was a huge factor, as was the stability of the cloud platform.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• I am not involved in the financial decisions for my company regarding Paligo; the decision to migrate our content to this environment predates my hiring. However, I know that the migration effort from WordPress to Paligo was an initially heavy lift, but any content migration effort would be. I believe that ultimately, getting our content out of WordPress was a positive move, and I look forward to seeing what Paligo will help us accomplish in the future. Sorry, no hard numbers from me. :)