58 Ratings
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Score 7.8 out of 101
Top Rated
150 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Adobe Business Catalyst

Adobe Business Catalyst is an absolute rock-star for companies that want an all in one solution, who have limited budgets and/or little technical expertise. It will scale well and can grow with your company. It is more complex and more flexible than something like Wix, where your options are heavily limited, but less open than WordPress where you can use plug-ins and custom code to rebuild how anything works. So it is a nice area in the middle.Adobe Business Catalyst would probably not be a great solution for companies who want absolute control over their website and everything in it and have highly experienced technical resources to build out whatever they need since not every area of the website or server can be modified.
Jonathan Hodak profile photo

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst
6.5
Adobe Experience Manager
WYSIWYG email editor
Adobe Business Catalyst
2.5
Adobe Experience Manager
Dynamic content
Adobe Business Catalyst
9.0
Adobe Experience Manager
Ability to test dynamic content
Adobe Business Catalyst
7.6
Adobe Experience Manager
Landing pages
Adobe Business Catalyst
6.7
Adobe Experience Manager
A/B testing
Adobe Business Catalyst
7.0
Adobe Experience Manager
Mobile optimization
Adobe Business Catalyst
8.0
Adobe Experience Manager
Email deliverability
Adobe Business Catalyst
8.1
Adobe Experience Manager
List management
Adobe Business Catalyst
3.2
Adobe Experience Manager
Triggered drip sequences
Adobe Business Catalyst
6.8
Adobe Experience Manager

Lead Management

Adobe Business Catalyst
1.8
Adobe Experience Manager
Lead nurturing
Adobe Business Catalyst
1.8
Adobe Experience Manager
Lead scoring and grading
Adobe Business Catalyst
2.2
Adobe Experience Manager
Data quality management
Adobe Business Catalyst
1.4
Adobe Experience Manager
Automated sales alerts and tasks
Adobe Business Catalyst
1.8
Adobe Experience Manager

Campaign Management

Adobe Business Catalyst
2.4
Adobe Experience Manager
Calendaring
Adobe Business Catalyst
2.5
Adobe Experience Manager
Event/webinar marketing
Adobe Business Catalyst
2.3
Adobe Experience Manager

Social Media Marketing

Adobe Business Catalyst
8.2
Adobe Experience Manager
Social sharing and campaigns
Adobe Business Catalyst
7.8
Adobe Experience Manager
Social profile integration
Adobe Business Catalyst
8.6
Adobe Experience Manager

Reporting & Analytics

Adobe Business Catalyst
7.1
Adobe Experience Manager
Dashboards
Adobe Business Catalyst
8.0
Adobe Experience Manager
Standard reports
Adobe Business Catalyst
7.1
Adobe Experience Manager
Custom reports
Adobe Business Catalyst
6.1
Adobe Experience Manager

Platform & Infrastructure

Adobe Business Catalyst
6.4
Adobe Experience Manager
7.6
API
Adobe Business Catalyst
7.1
Adobe Experience Manager
7.5
Role-based workflow & approvals
Adobe Business Catalyst
7.0
Adobe Experience Manager
Customizability
Adobe Business Catalyst
6.0
Adobe Experience Manager
Integration with Salesforce.com
Adobe Business Catalyst
5.5
Adobe Experience Manager
Internationalization / multi-language
Adobe Business Catalyst
Adobe Experience Manager
7.7

Security

Adobe Business Catalyst
Adobe Experience Manager
8.2
Role-based user permissions
Adobe Business Catalyst
Adobe Experience Manager
8.2

Web Content Creation

Adobe Business Catalyst
Adobe Experience Manager
7.0
WYSIWYG editor
Adobe Business Catalyst
Adobe Experience Manager
8.2
Code quality / cleanliness
Adobe Business Catalyst
Adobe Experience Manager
7.0
Admin section
Adobe Business Catalyst
Adobe Experience Manager
7.5
Page templates
Adobe Business Catalyst
Adobe Experience Manager
6.9
Library of website themes
Adobe Business Catalyst
Adobe Experience Manager
5.5
Mobile optimization / responsive design
Adobe Business Catalyst
Adobe Experience Manager
6.9
Publishing workflow
Adobe Business Catalyst
Adobe Experience Manager
8.0
Form generator
Adobe Business Catalyst
Adobe Experience Manager
6.3

Web Content Management

Adobe Business Catalyst
Adobe Experience Manager
6.1
Content taxonomy
Adobe Business Catalyst
Adobe Experience Manager
6.6
SEO support
Adobe Business Catalyst
Adobe Experience Manager
6.5
Bulk management
Adobe Business Catalyst
Adobe Experience Manager
6.1
Availability / breadth of extensions
Adobe Business Catalyst
Adobe Experience Manager
6.1
Community / comment management
Adobe Business Catalyst
Adobe Experience Manager
5.4

Pros

  • Probably one of the easiest e-commerce platforms to work in, it does take setup, but compared to a lot of other e-commerce solutions, this is probably the best one that I have seen that can be designed and implemented custom.
  • Their template system works very well and allows you to create and re-use templates across Adobe Business Catalyst.
  • Their pre-built modules are great, giving people a great way to use common web elements without having to use a plug-in or find some solution, it is simply built in and generally works exactly as you would expect.
  • Adobe Business Catalyst is more of an all-around solution, providing elements that most smaller companies would have a hard time figuring out, since it includes the ability to build websites, send and track e-mails, analytics. It really is a powerful tool that would typically require a fair amount of coding knowledge and expertise but with the system already built, it can be easily modified and edited by those with limited or no coding knowledge at all.
Jonathan Hodak profile photo
  • Manages web content with an intuitive WYSIWYG authoring experience.
  • Manages Digital Assets used by your website such as images, audio, documents, etc.
  • Creates an simple easy to use experience to generate web content. Centers all web content generation around the author.
Vagner Polund profile photo

Cons

  • The Web Forms is very helpful and easy to create. Placing the forms is simple especially when inserting as a module. The problem comes after placement. It is time consuming if there are any edits that need to be made to the form. For example, if you are in the U.S., you typically do not want other countries to show up on a dropdown menu. It would be great if BC would allow you to check the countries (or states) that you want to be active. Also, often times within a web form you may want to include to separate address fields. That is not allowed unless you go back and do custom editing for the forms. "Workarounds" are typically possible but for the designer, anything that adds time to the process also cuts down on profitability.
  • Where we enjoy the ease of creating Photo Galleries, we also don't like the fact that you can style the output like you can within other module templates. For example, many clients would like to offer better descriptions and even style the descriptions. If displaying a photo from a art museum, you may want to give the proper title and that would include italicizing the name of the artwork.
  • One of our biggest pet peeves is the fact that BC only offers the European date style when displaying that dates in the modules. You should be able to check a box on which date style should be shown.
  • On Web Apps, almost everything is fantastic EXCEPT for the ability to sort web app items by date. If I wanted to create a calendar of events based on a web app I want to create, I would want to be able to display those items in chronological order.
  • The Event Module is great except the way it uses a quirky form to process payments and reserve events. It should behave more like an ecommerce solution where the form is easier to fill out, customize, submit and process.
Jeff French profile photo
  • Searching for and organizing images can be a clunky experience.
  • Standard components frequently do not meet our needs. New components must constantly be in production to run what I usually consider pretty standard functionality.
  • Steep learning curve for people not used to web design or development. Not intuitive at all levels.
No photo available

Likelihood to Renew

Adobe Business Catalyst9.4
Based on 10 answers
The simplicity of this platform is the main reason. BC is incredibly easy for first time users and very streamlined for experienced users. I also look at the integration with other Adobe products in my company. Being able to stay completely in one piece of software (Muse or Dreamweaver) for a full design and publish make much better use of my time.
Dan Butler profile photo
Adobe Experience Manager9.0
Based on 5 answers
If I had the choice to renew, I would. Adobe CQ is one of the better CMS's I've been able to use. It's well organized, fast and easy to use. Although it is a little high in price, the fact that it does a good job justifies the decision to renew
Cassie Lyn Dusute profile photo

Usability

Adobe Business Catalyst9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler profile photo
Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo

Reliability and Availability

Adobe Business Catalyst9.0
Based on 4 answers
very few issues with availability
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Business Catalyst8.2
Based on 1 answer
Very few issues
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Business Catalyst8.6
Based on 5 answers
I have used Adobe support for many of their products. I find that they are quick to respond and present a wide variety of support platforms from forums to online chat. Depending on the nature of the issue I am usually able to get resolution within 24 to 48 hours. With more complex issues I have never had a problem with Adobe dropping the ball.
Dan Butler profile photo
Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available

Online Training

Adobe Business Catalyst8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Business Catalyst9.6
Based on 3 answers
Pretty easy to do
Jerry Dever profile photo
Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo

Alternatives Considered

We didn't really used many products before deciding to use Business Catalyst. When we started we developed sites using an old product (GoLive) and then created a few sites in WordPress. We didn't like that fact that WordPress needed an add-on every time we wanted additional functionality and trying keep on top of updates was distracting.Adobe's Business Catalyst gave us an all in one system to replace the multiple products clients required to run their online businesses. We also didn't have to remember which sites had what add-ons updated...or not. Business Catalyst is SaaS which allows us to always have the latest updates and functionality ready at our fingertips.
Pauline Kraus profile photo
AEM exceeds WordPress on customizability. It is the backbone for the many modules and APIs we need to run our business.
No photo available

Scalability

Adobe Business Catalyst9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Complete reporting connecting dollars spent on marketing to dollars earned as revenue
  • Faster turn-around on ideas into market-ready content
  • Better service to clients through greater usability in account management
Kristi Millsap, MBA profile photo
  • AEM has allowed our team to promote high value webinars and passes contact data to our marketing automation tool for a syncronized experience.
  • AEM allows for a work stream and multiple authors for quickly publishing thought leadership articles.
  • From blogs to home screens, AEM allows us to build for many types of marketing projects.
No photo available

Pricing Details

Adobe Business Catalyst

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details