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Top Rated
1800 Ratings
61 Ratings
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Score 9 out of 100

Mailchimp

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Top Rated
1800 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

Adobe Business Catalyst (Discontinued)

The service provision is good the accounts customer service is poor so I would struggle to give BC a better than average review, if only they could offer customers a better accounts service then the value would be much higher.
Richard Taylor | TrustRadius Reviewer

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Business Catalyst (Discontinued)
6.6
Mailchimp
8.1
WYSIWYG email editor
Adobe Business Catalyst (Discontinued)
2.3
Mailchimp
8.5
Dynamic content
Adobe Business Catalyst (Discontinued)
9.0
Mailchimp
7.8
Ability to test dynamic content
Adobe Business Catalyst (Discontinued)
7.9
Mailchimp
7.9
Landing pages
Adobe Business Catalyst (Discontinued)
7.0
Mailchimp
7.6
A/B testing
Adobe Business Catalyst (Discontinued)
7.0
Mailchimp
7.8
Mobile optimization
Adobe Business Catalyst (Discontinued)
8.0
Mailchimp
8.6
Email deliverability reporting
Adobe Business Catalyst (Discontinued)
8.1
Mailchimp
8.8
List management
Adobe Business Catalyst (Discontinued)
3.0
Mailchimp
8.3
Triggered drip sequences
Adobe Business Catalyst (Discontinued)
6.8
Mailchimp
7.7

Lead Management

Adobe Business Catalyst (Discontinued)
1.7
Mailchimp
9.2
Lead nurturing
Adobe Business Catalyst (Discontinued)
1.7
Mailchimp
7.0
Lead scoring and grading
Adobe Business Catalyst (Discontinued)
2.2
Mailchimp
10.0
Data quality management
Adobe Business Catalyst (Discontinued)
1.4
Mailchimp
10.0
Automated sales alerts and tasks
Adobe Business Catalyst (Discontinued)
1.6
Mailchimp
10.0

Campaign Management

Adobe Business Catalyst (Discontinued)
2.3
Mailchimp
10.0
Calendaring
Adobe Business Catalyst (Discontinued)
2.4
Mailchimp
10.0
Event/webinar marketing
Adobe Business Catalyst (Discontinued)
2.3
Mailchimp
10.0

Social Media Marketing

Adobe Business Catalyst (Discontinued)
8.2
Mailchimp
10.0
Social sharing and campaigns
Adobe Business Catalyst (Discontinued)
7.8
Mailchimp
10.0
Social profile integration
Adobe Business Catalyst (Discontinued)
8.6
Mailchimp
10.0

Reporting & Analytics

Adobe Business Catalyst (Discontinued)
7.0
Mailchimp
7.8
Dashboards
Adobe Business Catalyst (Discontinued)
8.0
Mailchimp
7.7
Standard reports
Adobe Business Catalyst (Discontinued)
7.0
Mailchimp
8.2
Custom reports
Adobe Business Catalyst (Discontinued)
6.0
Mailchimp
7.4

Platform & Infrastructure

Adobe Business Catalyst (Discontinued)
6.6
Mailchimp
8.5
API
Adobe Business Catalyst (Discontinued)
7.9
Mailchimp
9.0
Role-based workflow & approvals
Adobe Business Catalyst (Discontinued)
7.0
Mailchimp
10.0
Customizability
Adobe Business Catalyst (Discontinued)
6.0
Mailchimp
6.5
Integration with Salesforce.com
Adobe Business Catalyst (Discontinued)
5.5
Mailchimp
8.5
Integration with Microsoft Dynamics CRM
Adobe Business Catalyst (Discontinued)
Mailchimp
8.5
Integration with SugarCRM
Adobe Business Catalyst (Discontinued)
Mailchimp
8.5

Pros

Adobe Business Catalyst (Discontinued)

  • Probably one of the easiest e-commerce platforms to work in, it does take setup, but compared to a lot of other e-commerce solutions, this is probably the best one that I have seen that can be designed and implemented custom.
  • Their template system works very well and allows you to create and re-use templates across Adobe Business Catalyst.
  • Their pre-built modules are great, giving people a great way to use common web elements without having to use a plug-in or find some solution, it is simply built in and generally works exactly as you would expect.
  • Adobe Business Catalyst is more of an all-around solution, providing elements that most smaller companies would have a hard time figuring out, since it includes the ability to build websites, send and track e-mails, analytics. It really is a powerful tool that would typically require a fair amount of coding knowledge and expertise but with the system already built, it can be easily modified and edited by those with limited or no coding knowledge at all.
Jonathan Hodak | TrustRadius Reviewer

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Cons

Adobe Business Catalyst (Discontinued)

  • Multi Client Management: The dashboard for managing multiple clients as a reseller is a little difficult to get to. There is also no very easy way for me to manage multiple clients at once. I have to log into and out of individual client accounts to do billing or management.
  • Lack of Server support: There are certain server protocols and languages that are not supported using BC. For example I cannot build a custom php database and upload to BC. I am required to use their tools.
Dan Butler | TrustRadius Reviewer

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Likelihood to Renew

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.4
Based on 10 answers
Actually with Business Catalyst there is no renewal; once you are a partner, you are a partner for as long as you like. It is an investment in your business not simply a product you purchase...and as an investment in partnership with Adobe, both are committed to each other's success.
Pauline Kraus | TrustRadius Reviewer

Mailchimp

Mailchimp 9.4
Based on 48 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.7
Based on 4 answers
Overall it is a "plug and play" interface. The majority of the work is done in other software interfaces. Managing billing, user roles and custom reports are all that you need to manage in the actual BC user interface. For my business this is an incredible benefit as I have to leave my preferred software less.
Dan Butler | TrustRadius Reviewer

Mailchimp

Mailchimp 8.5
Based on 134 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Reliability and Availability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.0
Based on 4 answers
very few issues with availability
Jerry Dever | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 4 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.2
Based on 1 answer
Very few issues
Jerry Dever | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 5 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.6
Based on 5 answers
The support provided by Adobe is excellent. Though the knowledge base, forums, blogs and online chat questions most all answers can be found. In the event that you are unable to find an answer or you have a unique situation simply post a question to the forums. These forums are regularly monitored by Adobe and its users.
Pauline Kraus | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 8 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Online Training

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 8.6
Based on 2 answers
bcgurus.comkiyuco
Jerry Dever | TrustRadius Reviewer

Mailchimp

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.6
Based on 3 answers
Pretty easy to do
Jerry Dever | TrustRadius Reviewer

Mailchimp

Mailchimp 8.8
Based on 20 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Adobe Business Catalyst (Discontinued)

As far as the CMS for BC goes, there is none out there that compares. In the past we have utilized Joomla, Wordpress, Mambo, Drupal, Concrete 5 and others. None of them were as easy to use and train on that Adobe's Business Catalyst. Our alternative to BC is WordPress when our clients want a less expensive solution. For the most part that works OK but we have had issues with plugin incompatibility among other issues. We lost at least two clients because of similar issues. The other great part about BC's solution is that we can still work with our favorite site creation tool - Dreamweaver. The whole process continues to be more and more simplified with added features to the system. No other solution (that we've found) offers such an easy way to create custom web sites that are easily editable by our clients.
Jeff French | TrustRadius Reviewer

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Scalability

Adobe Business Catalyst (Discontinued)

Adobe Business Catalyst (Discontinued) 9.0
Based on 2 answers
It's easy to build small sites or large sites and there is lots of templating.
Jerry Dever | TrustRadius Reviewer

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Adobe Business Catalyst (Discontinued)

  • As someone who uses it on behalf of other clients, our ROI with BC is definitely positive. We needed a mid-range CMS without huge licensing costs to satisfy mid-range clients who have some dynamic needs but doesn't need the expense or liability of enterprise level products. Without it we would have lost possible customers or taken bigger hits on projects because of the costs involved with satisfying their mid-level needs
  • Our clients are all usually very positive about the BC platform and are able to use it themselves which lessens our Support time/cost.
  • To use the Web App element,. which we do on almost every site, you need to pay for the highest plan. This brings along with it many features most of our clients would never use. A more basic plan with that Web App capability would be a big improvement on our costs.
John Reitz | TrustRadius Reviewer

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Business Catalyst (Discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Business Catalyst (Discontinued)
6.0
Mailchimp
8.4

Likelihood to Renew

Adobe Business Catalyst (Discontinued)
9.4
Mailchimp
9.4

Usability

Adobe Business Catalyst (Discontinued)
9.7
Mailchimp
8.5

Reliability and Availability

Adobe Business Catalyst (Discontinued)
9.0
Mailchimp
10.0

Performance

Adobe Business Catalyst (Discontinued)
8.2
Mailchimp
10.0

Support Rating

Adobe Business Catalyst (Discontinued)
8.6
Mailchimp
10.0

Online Training

Adobe Business Catalyst (Discontinued)
8.6
Mailchimp

Implementation Rating

Adobe Business Catalyst (Discontinued)
9.6
Mailchimp
8.8

Scalability

Adobe Business Catalyst (Discontinued)
9.0
Mailchimp
9.3

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