Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
N/A
Amazon SES
Score 7.6 out of 10
N/A
Amazon Simple Email Service (Amazon SES) is an outbound-only email-sending service useful for marketing and transactional email, relying on the infrastructure of Amazon. Amazon SES provides the requisite statistics and built-in notifications for bounces, complaints, and deliveries for optimization of campaigns. Emails are sent via SMTP or the Amazon SES API.
Amazon's pricing is per usage, presently at $.10 per thousand sends. The service is free for users of Amazon EC2 (up to 62,000 messages),…
$0.10
for emails after the first 1,000
Pricing
Adobe Campaign
Amazon Simple Email Service (SES)
Editions & Modules
No answers on this topic
Sending Emails from an Application Hosted in Amazon EC2
$0.10 ($0.12)
for every 1,000 emails after 62,000 (for each GB of storage)
Sending Emails from Another Email Client or Software Package
$0.10 ($0.12)
for every 1,000 emails (for each GB of storage)
Receiving Email
$0.10
for emails after the first 1,000
Sending Emails from an Application Hosted in Amazon EC2
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Amazon Simple Email Service comes with the bundle of Amazon Web Services (AWS) and it also offers a limited number of emails per month for free. One who has a technical background and wants to send custom emails with custom domains in a professional way can go with Amazon Simple Email Service. If you have no technical background or tech team, it might not be useful for you.
It allows me to capture leads through various sources, such as website forms or landing pages.
It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
It provides robust analytics and reporting capabilities.
Amazon Simple Email Service is a much lower cost than most other solutions and truly makes cost a non-factor in most situations where we consider implementing it.
The API is so well documented that implementing Amazon Simple Email Service in nearly any application or codebase is achievable with basic coding knowledge.
Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
We did not have the need of contacting Amazon for support. The documentation they provide is of great quality. Examples are easy to follow. One thing to have into consideration is we didn't have the premium support for AWS, so I can't provide details on how good or bad this service is, but in general, the basic support I had was great.
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Mailchimp has a fixed monthly price, and with the number of emails that we sent, it's pretty expensive. Since our mailings are quite infrequent, using Mailchimp didn't make financial sense for us, even though Mailchimp is a more polished, packaged solution for email marketing. We evaluated other email delivery solutions as well and didn't find anything that matches Amazon SES on reliability and pricing.
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
Results have always seemed relative to us, as they vary greatly depending on how much is invested.
