What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

emfluence Marketing Platform

4 Ratings
Score 9 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

emfluence Marketing Platform

emfluence is good to use as a basic email marketing platform. I would advise that if someone would want very specific data from their email deployments, to look elsewhere.
Adam Pane profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
emfluence Marketing Platform
8.4
WYSIWYG email editor
Adobe Campaign
7.3
emfluence Marketing Platform
8.5
Dynamic content
Adobe Campaign
7.9
emfluence Marketing Platform
8.7
Ability to test dynamic content
Adobe Campaign
8.2
emfluence Marketing Platform
8.5
Landing pages
Adobe Campaign
8.0
emfluence Marketing Platform
8.5
A/B testing
Adobe Campaign
7.0
emfluence Marketing Platform
8.7
Mobile optimization
Adobe Campaign
8.4
emfluence Marketing Platform
8.0
Email deliverability
Adobe Campaign
8.6
emfluence Marketing Platform
9.0
List management
Adobe Campaign
8.2
emfluence Marketing Platform
8.0
Triggered drip sequences
Adobe Campaign
7.5
emfluence Marketing Platform
8.0

Lead Management

Adobe Campaign
6.9
emfluence Marketing Platform
8.0
Lead nurturing
Adobe Campaign
7.5
emfluence Marketing Platform
8.0
Lead scoring and grading
Adobe Campaign
7.2
emfluence Marketing Platform
7.0
Data quality management
Adobe Campaign
6.6
emfluence Marketing Platform
9.0
Automated sales alerts and tasks
Adobe Campaign
6.3
emfluence Marketing Platform
8.0

Campaign Management

Adobe Campaign
7.4
emfluence Marketing Platform
10.0
Calendaring
Adobe Campaign
7.5
emfluence Marketing Platform
10.0
Event/webinar marketing
Adobe Campaign
7.3
emfluence Marketing Platform
10.0

Social Media Marketing

Adobe Campaign
8.1
emfluence Marketing Platform
10.0
Social sharing and campaigns
Adobe Campaign
8.2
emfluence Marketing Platform
10.0
Social profile integration
Adobe Campaign
7.9
emfluence Marketing Platform
10.0

Reporting & Analytics

Adobe Campaign
7.8
emfluence Marketing Platform
8.4
Dashboards
Adobe Campaign
8.3
emfluence Marketing Platform
8.5
Standard reports
Adobe Campaign
8.1
emfluence Marketing Platform
8.5
Custom reports
Adobe Campaign
6.9
emfluence Marketing Platform
8.2

Platform & Infrastructure

Adobe Campaign
7.6
emfluence Marketing Platform
8.3
API
Adobe Campaign
8.1
emfluence Marketing Platform
8.0
Role-based workflow & approvals
Adobe Campaign
8.5
emfluence Marketing Platform
8.0
Customizability
Adobe Campaign
8.0
emfluence Marketing Platform
9.0
Integration with Salesforce.com
Adobe Campaign
7.9
emfluence Marketing Platform
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
emfluence Marketing Platform
Integration with SugarCRM
Adobe Campaign
6.4
emfluence Marketing Platform

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
Adam Pane profile photo

Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
No photo available
  • One thing that we struggle with is the fact that the platform indexes on email address. When we are dealing with both professional and personal email messages - it makes it difficult to add a reporting element/opt out etc
Lisa Reinhart profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
We have used Constant Contact and with the issues we had with them lead us to turn to emfluence 8 years ago. The emfluence platform is easier to use, and we like that they are a Kansas City based company. We are able to visit their staff at the office and they have come to our office for meetings. It's been a very personal relationship with their staff and I have become friends with some of their staff over the years. Even though we are a small organization, they make us feel like we are their top client. I always get a quick response when I email support and they handle any issues or questions withing 24/48 hours, sometimes even sooner.
Marla Hanover profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • We actually just finished a case study with our team it can be found here: https://emfluence.com/case-study/concorde-career-colleges-new-student-series
Lisa Reinhart profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

emfluence Marketing Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2,500*
1.  per installation.
emfluence Marketing Platform Editions & Modules
emfluence Marketing Platform
Edition
Up to 10,000 Active Emails
$5001
Up to 30,000 Active Emails
$6501
Up to 60,000 Active Emails
$8001
Up to 80,000 Active Emails
$1,0001
Up to 100,000 Active Emails
$1,2001
Up to 150,000 Active Emails
$1,5001
Up to 200,000 Active Emails
$1,8001
Up to 250,000 Active Emails
$2,0001
Up to 500,000 Active Emails
$3,2001
Up to 1,000,000 Active Emails
$4,2001
More than 1,000,000 Active Emails
Custom1
1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.