What users are saying about
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139 Ratings

Adobe Campaign

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139 Ratings
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Score 7.6 out of 101
8 Ratings
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Score 9.9 out of 101

Likelihood to Recommend

Adobe Campaign

The features and options available in Adobe Campaign are extensive. We use it to run our marketing campaigns across multiple types of devices. It covers all the bases from e-mail, mobile, or a direct mail sent to a prospect, we can do it all. It is a great tool for just keeping track of things, coming campaign elements and a history of what has occurred. Reporting could use some work and the amount of customization required is a bit steep.
No photo available

iContact Pro Select

If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
iContact Pro Select
WYSIWYG email editor
Adobe Campaign
7.4
iContact Pro Select
Dynamic content
Adobe Campaign
8.3
iContact Pro Select
Ability to test dynamic content
Adobe Campaign
8.3
iContact Pro Select
Landing pages
Adobe Campaign
7.9
iContact Pro Select
A/B testing
Adobe Campaign
7.3
iContact Pro Select
Mobile optimization
Adobe Campaign
7.8
iContact Pro Select
Email deliverability
Adobe Campaign
8.7
iContact Pro Select
List management
Adobe Campaign
8.0
iContact Pro Select
Triggered drip sequences
Adobe Campaign
7.2
iContact Pro Select

Lead Management

Adobe Campaign
6.7
iContact Pro Select
Lead nurturing
Adobe Campaign
7.2
iContact Pro Select
Lead scoring and grading
Adobe Campaign
7.2
iContact Pro Select
Data quality management
Adobe Campaign
6.4
iContact Pro Select
Automated sales alerts and tasks
Adobe Campaign
6.1
iContact Pro Select

Campaign Management

Adobe Campaign
7.3
iContact Pro Select
Calendaring
Adobe Campaign
7.3
iContact Pro Select
Event/webinar marketing
Adobe Campaign
7.3
iContact Pro Select

Social Media Marketing

Adobe Campaign
7.9
iContact Pro Select
Social sharing and campaigns
Adobe Campaign
8.1
iContact Pro Select
Social profile integration
Adobe Campaign
7.7
iContact Pro Select

Reporting & Analytics

Adobe Campaign
7.7
iContact Pro Select
Dashboards
Adobe Campaign
7.8
iContact Pro Select
Standard reports
Adobe Campaign
8.2
iContact Pro Select
Custom reports
Adobe Campaign
7.2
iContact Pro Select

Platform & Infrastructure

Adobe Campaign
7.2
iContact Pro Select
API
Adobe Campaign
6.9
iContact Pro Select
Role-based workflow & approvals
Adobe Campaign
8.0
iContact Pro Select
Customizability
Adobe Campaign
7.5
iContact Pro Select
Integration with Salesforce.com
Adobe Campaign
7.4
iContact Pro Select
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
iContact Pro Select
Integration with SugarCRM
Adobe Campaign
6.4
iContact Pro Select

Pros

Adobe Campaign

  • The offers section makes it easy to update and manage personalized offers in one place.
  • Campaigns offer limitless personalization through JavaScript and SQL blocks.
  • Ability to create templates not only for emails but entire campaigns to streamline processes.
  • Very extensive approval capabilities.
No photo available

iContact Pro Select

  • Ease and speed of getting out a PR release
  • Getting started with creating a new activity is just a few clicks
  • The ability to build a campaign and connect different emails, social media posts and PR releases in to one project with overall metrics.
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Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
No photo available

iContact Pro Select

  • The email function is not user intuitive. It takes a while to get used to knowing where each of the buttons are hiding in the icons at the top of the screen. It also seems that only in the template function can merge fields be added.
  • Some features of other email programs seem to be missing or not working as well like the "view the email in a browser" function and being able to create an email sign up form for placement on our website.
  • Adding people to the email from options is a long and multi-step process that seems overkill.
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Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
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iContact Pro Select

iContact Pro Select 6.1
Based on 3 answers
Now that we have had the opportunity to try an enterprise wide marketing solution, I think we should look at other tools and programs that have greater flexibility and ease of use. If the tool does not happen to have PR Web then so be it. We may not see the cost savings with PR announcements but if the other tools have increased email functionality then we can part with more money on the PR side like we have in the past
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Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

iContact Pro Select

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

iContact Pro Select

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

iContact Pro Select

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

Adobe Campaign is much more powerful than Mailchimp in all aspects.
Imranul Mazumder profile photo

iContact Pro Select

I was not the end decision maker so I went along with the marketing direction where we needed to consolidate all of our email into one tool to better understand all of our marketing efforts. I don't know that if I was the end decision maker if I would have chosen Vocus
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Return on Investment

Adobe Campaign

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
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iContact Pro Select

  • By condensing all of our email needs in one program we have seen a better snap shot of our activities and overall metrics.
  • Our emails that may have been sent in Outlook in the past or another CRM are now being sent in Vocus and look more branded and we can see who is opening important communications that need to be read. This helps us determine if we need to resend.
  • Learning a new software is never easy but I feel like Vocus could have had more readily accessible tools or done a better job with the on boarding process.
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Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Adobe Campaign
Additional Pricing Details

iContact Pro Select

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

iContact Pro Select Editions & Modules

iContact Pro Select
Edition
Basic
$3001
Plus
$6001
Pro
$1,0001
Enterprise
$2,5001
1. per month
Additional Pricing Details

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