What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

iContact Pro Select

8 Ratings
Score 8.8 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
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iContact Pro Select

If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
iContact Pro Select
WYSIWYG email editor
Adobe Campaign
7.3
iContact Pro Select
Dynamic content
Adobe Campaign
7.9
iContact Pro Select
Ability to test dynamic content
Adobe Campaign
8.2
iContact Pro Select
Landing pages
Adobe Campaign
7.9
iContact Pro Select
A/B testing
Adobe Campaign
7.0
iContact Pro Select
Mobile optimization
Adobe Campaign
8.4
iContact Pro Select
Email deliverability
Adobe Campaign
8.6
iContact Pro Select
List management
Adobe Campaign
8.2
iContact Pro Select
Triggered drip sequences
Adobe Campaign
7.5
iContact Pro Select

Lead Management

Adobe Campaign
6.9
iContact Pro Select
Lead nurturing
Adobe Campaign
7.5
iContact Pro Select
Lead scoring and grading
Adobe Campaign
7.2
iContact Pro Select
Data quality management
Adobe Campaign
6.6
iContact Pro Select
Automated sales alerts and tasks
Adobe Campaign
6.3
iContact Pro Select

Campaign Management

Adobe Campaign
7.4
iContact Pro Select
Calendaring
Adobe Campaign
7.5
iContact Pro Select
Event/webinar marketing
Adobe Campaign
7.3
iContact Pro Select

Social Media Marketing

Adobe Campaign
8.1
iContact Pro Select
Social sharing and campaigns
Adobe Campaign
8.2
iContact Pro Select
Social profile integration
Adobe Campaign
7.9
iContact Pro Select

Reporting & Analytics

Adobe Campaign
7.7
iContact Pro Select
Dashboards
Adobe Campaign
8.3
iContact Pro Select
Standard reports
Adobe Campaign
8.1
iContact Pro Select
Custom reports
Adobe Campaign
6.9
iContact Pro Select

Platform & Infrastructure

Adobe Campaign
7.6
iContact Pro Select
API
Adobe Campaign
8.1
iContact Pro Select
Role-based workflow & approvals
Adobe Campaign
8.5
iContact Pro Select
Customizability
Adobe Campaign
8.0
iContact Pro Select
Integration with Salesforce.com
Adobe Campaign
7.9
iContact Pro Select
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
iContact Pro Select
Integration with SugarCRM
Adobe Campaign
6.4
iContact Pro Select

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
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  • Social Media Listening e.g.: Recommendations, Identify influencers for a selected topic, based on actual influence, or number of reposts and/or references, rather than the number of followers.
  • Campaign Management - Landing Page and Web Form Templates
  • Email Marketing -Delivery Tracking and Spam Analysis
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Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
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  • For the campaign management feature, provide a campaign diagram to better track campaigns.
  • For the reporting and analysis feature, provide a scheduled report delivery option.
  • Provide podcasts as another form of technical support.
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
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iContact Pro Select6.1
Based on 3 answers
Vocus works very well for a variety of business sizes. It is also well-suited for both mobile (iOS and Android) and PC platforms. These reports are comprehensive:
  • Campaign Performance Reports
  • Email Performance Reports
  • Landing Page Performance Reports
  • Web Analytics
In addition, they also offer great technical support and a lot of resources such as white papers, blog, and tips and hints
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Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
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No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
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I was not the end decision maker so I went along with the marketing direction where we needed to consolidate all of our email into one tool to better understand all of our marketing efforts. I don't know that if I was the end decision maker if I would have chosen Vocus
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Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
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  • Much more targeted email marketing. Spam analysis helped improve our overall email performance.
  • Increased customer engagement through social media listening.
  • Scheduled emails increased email open and click-through rates by 120%!
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Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

iContact Pro Select

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
iContact Pro Select Editions & Modules
iContact Pro Select
Edition
Basic
$3001
Plus
$6001
Pro
$1,0001
Enterprise
$2,5001
1. per month
Additional Pricing Details