What users are saying about
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139 Ratings

Adobe Campaign

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139 Ratings
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Score 7.6 out of 101
4 Ratings
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Score 3.6 out of 101

Likelihood to Recommend

Adobe Campaign

If you are a large retailer or a B2C company with a large marketing team, Adobe Campaign offers a huge opportunity to customize your instance and your campaigns to meet any business requirements. This software is less suited to smaller companies or companies with smaller marketing teams that send straightforward communications that don't need a lot of customization. To utilize Adobe Campaign to it's fullest the application requires experienced developers and can be hard for new users to learn.
No photo available

Sales Engine International

We used the Manticore Marketing Automation solution for almost/just over 2 years, and initially, it was a great solution. Everything just seemed to work. When Manticore Technology, Inc. and Sales Engine International merged on May 31st of 2012, the overall product quality began to decline.As browsers and other programs (like our CRM environment) went through updates and new releases, Manticore just didn't keep up. Parts of the program became incompatible with certain browsers, forcing us to change where and how we logged into the back-end of the system. It was a silly workaround, but not the end of the world. When we learned that other client-facing portions didn't work with certain browsers, we brought it to their attention, and were told that we needed to find some way to work with it, and that the changes to the system were not possible. We ended up having to change our 200+ landing pages/forms, and could no longer have the State/Province field as a required field for registrations. That is just one example of our experience, and there have been others that are just as troublesome.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Sales Engine International
2.3
WYSIWYG email editor
Adobe Campaign
7.4
Sales Engine International
2.0
Dynamic content
Adobe Campaign
8.3
Sales Engine International
Ability to test dynamic content
Adobe Campaign
8.3
Sales Engine International
Landing pages
Adobe Campaign
7.9
Sales Engine International
4.0
A/B testing
Adobe Campaign
7.3
Sales Engine International
Mobile optimization
Adobe Campaign
7.8
Sales Engine International
Email deliverability
Adobe Campaign
8.7
Sales Engine International
1.0
List management
Adobe Campaign
8.0
Sales Engine International
2.0
Triggered drip sequences
Adobe Campaign
7.2
Sales Engine International

Lead Management

Adobe Campaign
6.7
Sales Engine International
2.3
Lead nurturing
Adobe Campaign
7.2
Sales Engine International
1.0
Lead scoring and grading
Adobe Campaign
7.2
Sales Engine International
2.0
Data quality management
Adobe Campaign
6.4
Sales Engine International
2.0
Automated sales alerts and tasks
Adobe Campaign
6.1
Sales Engine International
4.0

Campaign Management

Adobe Campaign
7.3
Sales Engine International
1.0
Calendaring
Adobe Campaign
7.3
Sales Engine International
1.0
Event/webinar marketing
Adobe Campaign
7.3
Sales Engine International
1.0

Social Media Marketing

Adobe Campaign
7.9
Sales Engine International
1.0
Social sharing and campaigns
Adobe Campaign
8.1
Sales Engine International
1.0
Social profile integration
Adobe Campaign
7.7
Sales Engine International

Reporting & Analytics

Adobe Campaign
7.7
Sales Engine International
1.0
Dashboards
Adobe Campaign
7.8
Sales Engine International
1.0
Standard reports
Adobe Campaign
8.2
Sales Engine International
1.0
Custom reports
Adobe Campaign
7.2
Sales Engine International
1.0

Platform & Infrastructure

Adobe Campaign
7.2
Sales Engine International
1.5
API
Adobe Campaign
7.0
Sales Engine International
1.0
Role-based workflow & approvals
Adobe Campaign
8.0
Sales Engine International
3.0
Customizability
Adobe Campaign
7.5
Sales Engine International
1.0
Integration with Salesforce.com
Adobe Campaign
7.5
Sales Engine International
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Sales Engine International
1.0
Integration with SugarCRM
Adobe Campaign
6.4
Sales Engine International

Pros

Adobe Campaign

  • Opens and URL tracking. This is a built-in feature that provides useful insights into the effectiveness of emails.
  • Email design flexibility. It is very easy and quick to create an email campaign from scratch and send to a list of recipients.
  • Designing workflows to segment your recipient population. With sufficient data loaded into a data model, it is quite simple to use the targeting and workflows to filter for specific recipients to which you wish to deliver a message to.
Canh Tran profile photo

Sales Engine International

  • Automating the marketing process
  • Allows us to be flexible with our campaigns and emails
  • Provides a repository of support/how-to documents
No photo available

Cons

Adobe Campaign

  • Data import performance
  • The workflow management of backups
  • Allow more databases to access from Adobe Campaign
Vijaya Cheruku profile photo

Sales Engine International

  • Technical/customer support
  • Overall compatibility with different internet browsers
  • Email/template designer
No photo available

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo

Sales Engine International

Sales Engine International 10.0
Based on 2 answers
I've been incredibly pleased with Manticore/SEI and have selected them at several companies now. It's worked in a variety of different business environments, both big and small, and everyone on both the sales and marketing side have been extremely pleased with the results
Meredith Oakes profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo

Sales Engine International

Sales Engine International 8.0
Based on 1 answer
Some of the actions require you to be in a specific section before actions are available to you, like adding a list. You first have to navigate to that section for options to be available to you
No photo available

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Sales Engine International

Sales Engine International 10.0
Based on 1 answer
Manticore hardly ever has "product down time" and almost never during a normal work day for our company
No photo available

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

Sales Engine International

Sales Engine International 10.0
Based on 1 answer
Email campaigns are deployed instantly when you launch, unlike other Marketing Automation tools I've used in the past that queue emails in batches and can take hours to complete a send
No photo available

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Sales Engine International

Sales Engine International 10.0
Based on 1 answer
The Manticore team is very knowledgeable, I haven't had an issue where a ticket was left unanswered or unresolved
No photo available

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Sales Engine International

Sales Engine International 10.0
Based on 1 answer
Training was done online, but was one-on-one, giving me a lot of time to ask very specific product questions. They also walk you through setting up a test campaign, email, and landing page
No photo available

Implementation

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Sales Engine International

Sales Engine International 10.0
Based on 1 answer
It was the easiest integration and implementation that I've ever experienced. I've implemented other CRM integrated services before that provided the same services as Manticore that were extremely technical and expensive to integrate with Salesforce.com or Microsoft CRM Dynamics, or just plain couldn't integrate
No photo available

Alternatives Considered

Adobe Campaign

The Adobe campaign is the better solution because of time to implementation. All other solutions we tried the learning curve was too high. From the time we bought into where we had it set up to actually be able to deploy - we were already looking for alternative solutions. We needed something simple and elegant that would allow us to grow, not cause an issue.
No photo available

Sales Engine International

We migrated to Marketo approximately 6 months
ago, and were extremely happy with the change. Besides the higher sticker
price and the "everything's a sales pitch" communications from
Marketo, we can't find any fault.

Sales
Engine International - Manticore (commonly referred to as Manti-beast
internally) created many problems for us. And while they did integrate
with our Microsoft Dynamics environment, the software quickly ate through our
purchased storage and forced us to constantly purchase more. That alone
cost us many hundreds of dollars in Microsoft Dynamics CRM storage every year.
And, when confronted about it, Manticore support flat out lied about how
much storage their activities were taking up in our system. So, while it
integrates, it's a very poor integration.
No photo available

Return on Investment

Adobe Campaign

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available

Sales Engine International

  • Errors in forms led to a decrease in registrations - found workaround to correct it, but was never informed of certain incompatibilities
  • Reports have been inaccurate and very inflexible, and have not allowed for reliable forecasting/planning
No photo available

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sales Engine International

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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