What users are saying about
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139 Ratings
7 Ratings

Adobe Campaign

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139 Ratings
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Score 7.6 out of 101
7 Ratings
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Score 6.4 out of 101

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

SALESmanago

They are very strong in Europe and if you are an Eastern European entrepreneur on the US East Coast, they might be a better fit than HubSpot or Marketo. But if you are new to marketing automation, it could be a difficult learning curve. And at present (Feb 2017) the European exchange rates make it an unattractive. There are also some issues with price transparency. Add-on fees can mount up.
Lou Covey profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
SALESmanago
6.9
WYSIWYG email editor
Adobe Campaign
7.4
SALESmanago
7.1
Dynamic content
Adobe Campaign
8.3
SALESmanago
5.3
Ability to test dynamic content
Adobe Campaign
8.3
SALESmanago
6.2
Landing pages
Adobe Campaign
7.9
SALESmanago
6.7
A/B testing
Adobe Campaign
7.3
SALESmanago
8.5
Mobile optimization
Adobe Campaign
7.8
SALESmanago
7.2
Email deliverability
Adobe Campaign
8.7
SALESmanago
5.3
List management
Adobe Campaign
8.0
SALESmanago
7.2
Triggered drip sequences
Adobe Campaign
7.2
SALESmanago
8.7

Lead Management

Adobe Campaign
6.7
SALESmanago
8.9
Lead nurturing
Adobe Campaign
7.2
SALESmanago
8.7
Lead scoring and grading
Adobe Campaign
7.2
SALESmanago
9.1
Data quality management
Adobe Campaign
6.4
SALESmanago
8.7
Automated sales alerts and tasks
Adobe Campaign
6.1
SALESmanago
9.1

Campaign Management

Adobe Campaign
7.3
SALESmanago
8.4
Calendaring
Adobe Campaign
7.3
SALESmanago
8.4
Event/webinar marketing
Adobe Campaign
7.3
SALESmanago
8.3

Social Media Marketing

Adobe Campaign
7.9
SALESmanago
7.0
Social sharing and campaigns
Adobe Campaign
8.1
SALESmanago
7.7
Social profile integration
Adobe Campaign
7.7
SALESmanago
6.4

Reporting & Analytics

Adobe Campaign
7.7
SALESmanago
6.3
Dashboards
Adobe Campaign
7.8
SALESmanago
6.3
Standard reports
Adobe Campaign
8.2
SALESmanago
6.3
Custom reports
Adobe Campaign
7.2
SALESmanago
6.3

Platform & Infrastructure

Adobe Campaign
7.2
SALESmanago
7.7
API
Adobe Campaign
7.0
SALESmanago
8.7
Role-based workflow & approvals
Adobe Campaign
8.0
SALESmanago
8.0
Customizability
Adobe Campaign
7.5
SALESmanago
8.3
Integration with Salesforce.com
Adobe Campaign
7.5
SALESmanago
7.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
SALESmanago
7.0
Integration with SugarCRM
Adobe Campaign
6.4
SALESmanago
7.0

Pros

Adobe Campaign

  • Delivers a high degree of customer engagement and great experiences.
  • Provides a platform for designing cross-channel customer experiences
  • Adobe Campaign has powerful, user-friendly segmentation
Vijaya Cheruku profile photo

SALESmanago

  • Best use for ecommerce is in dynamic 1-1 newsletters for monitored contacts after just viewing few products and not buying.
  • Also it is great for lead generation because popups can be used wisely without spamming any users. They can also use dynamic content for more relevance and conversion.
  • There are great modules for analyzing TOP seen and TOP bought products by each user and whole base. So you can figure out trends and you can use the knowledge to make more relevant dynamic offers.
David Vopelka profile photo

Cons

Adobe Campaign

  • Data import performance
  • The workflow management of backups
  • Allow more databases to access from Adobe Campaign
Vijaya Cheruku profile photo

SALESmanago

  • Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
  • While their functionality is comparable to competing products there is nothing particularly unique to what they offer
  • Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.
Lou Covey profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

SALESmanago

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

SALESmanago

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

SALESmanago

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

SALESmanago

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

The Adobe campaign is the better solution because of time to implementation. All other solutions we tried the learning curve was too high. From the time we bought into where we had it set up to actually be able to deploy - we were already looking for alternative solutions. We needed something simple and elegant that would allow us to grow, not cause an issue.
No photo available

SALESmanago

SALESmanago competes well on functionality with other offerings and we agreed to work with them because they were very aggressive in the beginning, but every customer we sent their way was turned off by the sales personnel
Lou Covey profile photo

Return on Investment

Adobe Campaign

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo

SALESmanago

  • The tool has been ROI neutral. It cost us nothing but made us nothing
  • Having experience in a little known marketing automation system has increased our credibility as a consulting service
Lou Covey profile photo

Screenshots

Adobe Campaign

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SALESmanago

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
222 USD*
1.  number of contacts/per month
Additional Pricing Details

Add comparison