What users are saying about
Top Rated
93 Ratings
7 Ratings
Top Rated
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 5.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

SALESmanago

Take time to learn how to use SALESmanago in the testing phase of the solution. Take advantage of educational materials that it provides in order to understand how they help you and how to do great marketing using SALESmanago. Given the existing features in relation to the decent price of the solution, I recommend SALESmanago for any type of business.
daraban cosmin profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
SALESmanago
6.9
WYSIWYG email editor
Adobe Campaign
7.5
SALESmanago
7.1
Dynamic content
Adobe Campaign
8.1
SALESmanago
5.4
Ability to test dynamic content
Adobe Campaign
8.4
SALESmanago
6.2
Landing pages
Adobe Campaign
7.7
SALESmanago
6.7
A/B testing
Adobe Campaign
6.9
SALESmanago
8.5
Mobile optimization
Adobe Campaign
7.7
SALESmanago
7.2
Email deliverability
Adobe Campaign
8.7
SALESmanago
5.4
List management
Adobe Campaign
8.4
SALESmanago
7.2
Triggered drip sequences
Adobe Campaign
7.5
SALESmanago
8.7

Lead Management

Adobe Campaign
6.8
SALESmanago
8.9
Lead nurturing
Adobe Campaign
7.4
SALESmanago
8.7
Lead scoring and grading
Adobe Campaign
7.2
SALESmanago
9.1
Data quality management
Adobe Campaign
6.5
SALESmanago
8.7
Automated sales alerts and tasks
Adobe Campaign
6.2
SALESmanago
9.1

Campaign Management

Adobe Campaign
7.4
SALESmanago
8.4
Calendaring
Adobe Campaign
7.5
SALESmanago
8.4
Event/webinar marketing
Adobe Campaign
7.3
SALESmanago
8.3

Social Media Marketing

Adobe Campaign
8.0
SALESmanago
7.0
Social sharing and campaigns
Adobe Campaign
8.1
SALESmanago
7.7
Social profile integration
Adobe Campaign
7.8
SALESmanago
6.4

Reporting & Analytics

Adobe Campaign
8.0
SALESmanago
6.3
Dashboards
Adobe Campaign
8.4
SALESmanago
6.3
Standard reports
Adobe Campaign
8.3
SALESmanago
6.3
Custom reports
Adobe Campaign
7.2
SALESmanago
6.3

Platform & Infrastructure

Adobe Campaign
7.6
SALESmanago
7.6
API
Adobe Campaign
8.0
SALESmanago
8.7
Role-based workflow & approvals
Adobe Campaign
8.4
SALESmanago
8.0
Customizability
Adobe Campaign
8.1
SALESmanago
8.3
Integration with Salesforce.com
Adobe Campaign
7.5
SALESmanago
7.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
SALESmanago
7.0
Integration with SugarCRM
Adobe Campaign
6.3
SALESmanago
7.0

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • The solution is easy to use, once you learn it. Given that the marketing automation software is very complex, they managed to create a user-friendly interface, easy to use even without programming knowledge.
  • Educates users and customers - It is impressive how many resources SALESmanago invested in educating customers. We are talking about video tutorials, webinars every Tuesday, Wednesday and Thursday, blog articles, infographics, free eBooks, Marketing Automation Day, events etc.
  • Multiple tools integrated into one - it's a habit that you find all the information and tools you need in one place. There are other solutions on the market, but SALESmanago is among the only ones that provides an overview
  • 30 day free trial - the advantage is that you do not have to pay first to use the solution. In the 30 day trial you have the opportunity to discover all the secrets of this tool and see if it fits to your business.
daraban cosmin profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available
  • Few integrations with third parties. It almost always requires assistance from the IT department in order to be implemented.
daraban cosmin profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
I highly recommend SALESmanago because it simplifies and automates the work for any business. Unlike many other alternatives on the market, it really is a solution capable of delivering the promised results.
daraban cosmin profile photo

Return on Investment

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available
  • The tool has been ROI neutral. It cost us nothing but made us nothing
  • Having experience in a little known marketing automation system has increased our credibility as a consulting service
Lou Covey profile photo

Screenshots

Adobe Campaign

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

SALESmanago

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
222 USD*
1.  number of contacts/per month
Additional Pricing Details

SALESmanago More Information