Adobe Commerce Intelligence (formerly Magento BI) is an ecommerce analytics solution that provides data pipeline, warehouse and visualization capabilities. It was acquired by Magento, and is now owned and supported by Adobe.
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Clicky
Score 8.6 out of 10
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Piano Analytics
Score 7.4 out of 10
Mid-Size Companies (51-1,000 employees)
Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution…
A company or organization that is in contact with the customer and wants to examine customer behavior in the purchase and selection of products and services should use this platform. It does not matter how many advertising tools and referral links or social media campaigns you use to attract customers. In any case, Magento BI integrates all the information and DB as a single platform and provides you with the best reports. Potential customers can be positioned according to location, city, country. Now we know exactly which product is most popular and where to put our advertising costs on which site or social network has the most audience.
There are no special resources needed to use Clicky - it works well for all the sites I've used it on, providing up to date metrics on visitors and actions. It started out as analytics particularly suited to bloggers and it's still very strong there, but I believe it can work in a wide range of scenarios.
When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013. Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.
It is relatively easy to manipulate the time period in which you want to see your report. This is important for our business because we are constantly analyzing sales month over month, quarter over quarter, and year over year. RJ makes it easy to toggle between these time ranges on the same report.
The visualizers available for reports are what you would expect out of a product like this. You have the ability to view your results in tables and a multitude of charts.
The ability to customize dashboards and rearrange reports quickly is great and intuitive!
Educational videos and tutorials must be more simpler and more understandable language with subtitles
There should be the ability to select graphic diagrams with different shapes and graphs
The basic features of the Essential Paln can be increased with the current price so that startup companies can better use the features of this platform.
It's hard to find a negative feature about Clicky, but if I must pick one, it would be the fact that some reports are only available for limited periods, which means you can't get a one year overview of all aspects of your site. That's just nitpicking, though, as what Clicky offers is more than enough for most people.
Integrations with outside vendors: there are many ways to integrate data from outside vendors, however you can't display this information in every application unless you create a custom field, which can sometimes be limiting.
Access rights: there are two places to assign access rights and each place has slightly different functionality. You can get really granular with what each person has access to, but it is easy to miss a check box and have to go back and correct it.
Visualizations across applications: there are some really cool visualizations in the oldest application they support that includes predictive traffic estimates, automatic multi-period variations, etc., that aren't available yet in the newer applications.
In addition to the factors already mentioned, Clicky is constantly being updated to improve functionality for users and the development team is extremely responsive. Recent updates include enhanced support for HTML5 audio and video tracking, additional visitor detail and new comparison trends. In my opinion, Clicky just keeps getting better
I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
In addition to its features, it has made the Magento Commerce platform much better, more functional, and smarter, and through Magento BI dashboard they know very well what reports have been sent and all our business tools are summarized in one business platform. The ability to share report results is very popular and useful, and you can share content with anyone anywhere in the world.
Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.
I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.
The very strong and knowledgeable support team and great help forums and documents, any questions and cases will be answered immediately or checked through tickets and resolved quickly. It is also possible to send comments and changes. Or our team , fast response and after-sales cooperation of the service company is always more than the product itself and its quality, and we want the service and support to support our interests.
I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.
The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
The advantage of Magento BI is easier compatibility and adaptation with Adobe platforms and easier installation, configuration and customization with Mojto Store Builder and its various caskets, and I am very satisfied with it now and in every way I think it is a very good platform for integration in reporting.
AT Internet shows a deep understanding of our business objectives and provide us with ideas on how to solve them. They grant us enough time to try their tools and to be sure the tools are helpful. The data we've got in the Analyzer was manually checked and it was completely correct. Their roadmap was clean and aligned with our strategy
Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
Over the 7 years I've used it, Clicky has given me a better understanding of where my main visitors are coming from, contributing for example to a decision to create content in US English rather than my native UK English because most visitors are from the US.
Clicky provided real time stats when few others were doing so, enabling me to respond more quickly to visitors interacting with my content.
Unfortunately, I do not have precise results to give, but the statistics provided by AT Internet make it possible to carry out in-depth analyses and to make good decisions.
You just have to know how to find the information and interpret it.
