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Adobe Experience Manager vs. Contentsquare, now with Hotjar vs. Contentsquare, now with Hotjar

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Experience Manager

    Score8.6 out of 10
    N/AAdobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.N/A

    Contentsquare

    Score7.5 out of 10
    N/AContentsquare is an enterprise experience intelligence and Digital Analytics platform designed to track, visualize, and optimize user journeys across websites and mobile applications. The platform captures digital interaction telemetry—such as clicks, scrolls, hovers, and page drop-offs—without manual event tagging to power Web Analytics, session replays, funnel visualization, and experience monitoring.N/A

    Contentsquare

    Score7.5 out of 10
    N/AContentsquare is an enterprise experience intelligence and Digital Analytics platform designed to track, visualize, and optimize user journeys across websites and mobile applications. The platform captures digital interaction telemetry—such as clicks, scrolls, hovers, and page drop-offs—without manual event tagging to power Web Analytics, session replays, funnel visualization, and experience monitoring.N/A
    Pricing
    Adobe Experience ManagerContentsquareContentsquare
    Editions & Modules
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Experience ManagerContentsquareContentsquare
    Free Trial
    NoNoNo
    Free/Freemium Version
    NoYesYes
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details———
    More Pricing Information
    Features
    Adobe Experience ManagerContentsquareContentsquare
    Security
    Comparison of Security features of Adobe Experience Manager and Contentsquare, now with Hotjar and Contentsquare, now with Hotjar
    Feature
    Adobe Experience Manager
    8.4
    38 Ratings
    4% above category average
    Contentsquare, now with Hotjar
    -
    Ratings
    Contentsquare, now with Hotjar
    -
    Ratings
    Role-based user permissions8.438 Ratings00 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Adobe Experience Manager and Contentsquare, now with Hotjar and Contentsquare, now with Hotjar
    Feature
    Adobe Experience Manager
    8.0
    33 Ratings
    0% above category average
    Contentsquare, now with Hotjar
    -
    Ratings
    Contentsquare, now with Hotjar
    -
    Ratings
    API7.829 Ratings00 Ratings00 Ratings
    Internationalization / multi-language8.129 Ratings00 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Adobe Experience Manager and Contentsquare, now with Hotjar and Contentsquare, now with Hotjar
    Feature
    Adobe Experience Manager
    7.5
    38 Ratings
    6% above category average
    Contentsquare, now with Hotjar
    -
    Ratings
    Contentsquare, now with Hotjar
    -
    Ratings
    WYSIWYG editor7.433 Ratings00 Ratings00 Ratings
    Code quality / cleanliness6.734 Ratings00 Ratings00 Ratings
    Admin section7.034 Ratings00 Ratings00 Ratings
    Page templates7.637 Ratings00 Ratings00 Ratings
    Library of website themes7.326 Ratings00 Ratings00 Ratings
    Mobile optimization / responsive design7.835 Ratings00 Ratings00 Ratings
    Publishing workflow8.135 Ratings00 Ratings00 Ratings
    Form generator7.629 Ratings00 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Adobe Experience Manager and Contentsquare, now with Hotjar and Contentsquare, now with Hotjar
    Feature
    Adobe Experience Manager
    7.3
    37 Ratings
    10% above category average
    Contentsquare, now with Hotjar
    -
    Ratings
    Contentsquare, now with Hotjar
    -
    Ratings
    Content taxonomy7.731 Ratings00 Ratings00 Ratings
    SEO support7.133 Ratings00 Ratings00 Ratings
    Bulk management7.236 Ratings00 Ratings00 Ratings
    Availability / breadth of extensions7.534 Ratings00 Ratings00 Ratings
    Community / comment management7.130 Ratings00 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Adobe Experience Manager and Contentsquare, now with Hotjar and Contentsquare, now with Hotjar
    Feature
    Adobe Experience Manager
    -
    Ratings
    Contentsquare, now with Hotjar
    8.0
    1 Ratings
    5% above category average
    Contentsquare, now with Hotjar
    8.0
    1 Ratings
    5% above category average
    Responsive Design for Web Access00 Ratings8.01 Ratings8.01 Ratings
    Mobile Application00 Ratings8.01 Ratings8.01 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.01 Ratings8.01 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Adobe Experience Manager and Contentsquare, now with Hotjar and Contentsquare, now with Hotjar
    Feature
    Adobe Experience Manager
    -
    Ratings
    Contentsquare, now with Hotjar
    9.7
    1 Ratings
    3% above category average
    Contentsquare, now with Hotjar
    9.7
    1 Ratings
    3% above category average
    Heatmap tool00 Ratings8.01 Ratings8.01 Ratings
    Click analytics00 Ratings10.01 Ratings10.01 Ratings
    Scroll maps00 Ratings10.01 Ratings10.01 Ratings
    Conversion tracking00 Ratings10.01 Ratings10.01 Ratings
    Goal tracking00 Ratings10.01 Ratings10.01 Ratings
    Session Recording and Replay00 Ratings10.01 Ratings10.01 Ratings
    User Segmentation00 Ratings10.01 Ratings10.01 Ratings
    Best Alternatives
    Adobe Experience ManagerContentsquareContentsquare
    Small Businesses
    Yext
    Score6.7 out of 10
    Fullstory
    Score9 out of 10
    Fullstory
    Score9 out of 10
    Medium-sized Companies
    Sitecore Digital Experience Platform
    Score8.9 out of 10
    Quantum Metric
    Score7.5 out of 10
    Quantum Metric
    Score7.5 out of 10
    Enterprises
    Progress Sitefinity
    Score7.9 out of 10
    Glassbox
    Score6.3 out of 10
    Glassbox
    Score6.3 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Adobe Experience ManagerContentsquareContentsquare
    Likelihood to Recommend
    8.6
    (220 ratings)
    8.2
    (118 ratings)
    8.2
    (118 ratings)
    Likelihood to Renew
    9.0
    (7 ratings)
    5.1
    (13 ratings)
    5.1
    (13 ratings)
    Usability
    8.1
    (181 ratings)
    9.5
    (8 ratings)
    9.5
    (8 ratings)
    Availability
    8.6
    (5 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (5 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Support Rating
    7.2
    (11 ratings)
    10.0
    (5 ratings)
    10.0
    (5 ratings)
    Implementation Rating
    5.0
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.5
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (1 ratings)
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Professional Services
    9.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    Adobe Experience ManagerContentsquareContentsquare
    Likelihood to Recommend
    Adobe
    I'll answer the second one because I mean, the first one I don't have an issue with. The second scenario is we oftentimes have the need to spin off very small campaign style sites or sites that generate leads but are unbranded and that sort of thing. So that's hard to do in AEM because you have to then create another organization within AEM to do that. And we're talking about sites that are maybe five to 10 pages in size. So we've been investigating Edge, but then that's a different workflow, so we'd have to train people on that. So it would be nice if there was something within the AEM structure that could allow you to do something very similar to Edge, where you make some small micro sites that are not necessarily branded, that you could still host within the platform and not have to retrain everybody on a completely different platform.
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    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
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    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
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    Pros
    Adobe
    • It allows us to scale so that we can make a change on a global footer. And it applies to all of the different property websites. It allows us to set up components and compartmentalize things in a way. The big thing is that it's scalable. And then it also ties into Adobe Analytics and other Adobe products. So we are a complete Adobe shop. Every Adobe product that we can use, we use. I don't think we do it for marketing so much, but for doing target testing and analytics, data scientists are using the same product and so it all speaks.
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    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
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    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
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    Cons
    Adobe
    • There are some glitches in permissions inheritance that require us to toggle a save on permissions in groups that inherit from a group that was recently updated.
    • Large packages require stopping the workflow launcher OSGi components or many workflows will slow down the server.
    • Locked pages are hard to find unless I use /siteadmin... I often hear that the CQ tools will go away, but if we lose that, some small things might be harder to do, like finding locked pages.
    Incentivized
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    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
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    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
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    Likelihood to Renew
    Adobe
    We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
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    Contentsquare
    For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on
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    Contentsquare
    For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on
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    Usability
    Adobe
    Adobe Experience Manager overall is fairly easy to use and caters to a wide range of users when it comes to their technical abilities. It has the flexibility to enable UI/UX designers to pop in and easily design new content with drop in components. It also has sufficient capabilities for those who are more technically inclined and want to dig more into custom code or solutions
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    Contentsquare
    It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!
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    Contentsquare
    It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!
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    Reliability and Availability
    Adobe
    Being part of Adobe Suite means you are already notified when the tool has any outages. However, I have never faced unplanned outages. Whenever you face any issue with the site, it is clearly stated if there were any planned outages and how quickly you will be back to normal. So, I will say that even the outages are planned and managed in a great way like their other services.
    Incentivized
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    Contentsquare
    No answers on this topic
    Contentsquare
    No answers on this topic
    Performance
    Adobe
    With respect to performance, Adobe experience manager is one of the best in the CMS space. We didn't observe frequent slowness on platform, however the systems which are accessing experience manager should be of good specifications without which slowness would be observed. Adobe experience manager works well in integration with other solutions, unless the destination application is designed to trigger frequent calls to AEM.
    Incentivized
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    Contentsquare
    No answers on this topic
    Contentsquare
    No answers on this topic
    Support Rating
    Adobe
    Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
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    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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    Implementation Rating
    Adobe
    Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
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    Contentsquare
    No answers on this topic
    Contentsquare
    No answers on this topic
    Alternatives Considered
    Adobe
    SSO is one fits all, so we don't have to have a separate SSO for each application of Adobe The integration with Analytics works perfectly and bring directly value really quickly Target remains more complicated to set up, but can also bring a lot of value once integrated with the rest of the Adobe platform The fact that the solution is Cloud services is also a big advantage for maintenance
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    Contentsquare
    ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.
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    Contentsquare
    ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.
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    Contract Terms and Pricing Model
    Adobe
    Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it. Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
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    Contentsquare
    No answers on this topic
    Contentsquare
    No answers on this topic
    Professional Services
    Adobe
    The professional services team within adobe is one of the best in terms of technical and solutioning knowledge. However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
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    Contentsquare
    No answers on this topic
    Contentsquare
    No answers on this topic
    Return on Investment
    Adobe
    • too soon to tell on increased conversion rates based on external marketing factors in play but having increased visibility into customer engagement trends will most likely lead to improvement of our conversion rates.
    • There have been productivity gains from the perspective of actually migrating all of our externally managed sites to the same in-house Adobe Experience Manager platform and then being able to utilize those universal components.
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    Contentsquare
    • Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
    • HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
    • Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
    Incentivized
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    Contentsquare
    • Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
    • HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
    • Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
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    ScreenShots

    Adobe Experience Manager Screenshots

    Screenshot of AEM Forms - Creates an adaptive formScreenshot of AEM Forms - themes libraryScreenshot of AEM Forms - where to create a templateScreenshot of AEM Forms - the interactive communications editorScreenshot of Adobe Experience Manager Sites - document-based authoring enables marketers to create and publish content with familiar tools.Screenshot of Adobe Experience Manager Sites - Universal Editor, an advanced visual editor, empowers marketers to edit and publish content.