What users are saying about

Adobe Experience Manager

Top Rated
147 Ratings

Hotjar

104 Ratings

Adobe Experience Manager

Top Rated
147 Ratings
Score 8 out of 101

Hotjar

104 Ratings
Score 8.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

Hotjar

For what you pay ($29 in our case) this is an amazing tool and I've seen huge and very small companies use it, so seems like scalability is not an issue at all. If you want to learn more about usability or intent from your customers, this is for you. If you think this will give you all the answers you need.... forget it. This is quantitative research but needs to be heavily paired with qualitative research if you want to understand where the main issues arise. This can get you to understand the easy first 70% of the problem (which is a lot.) The other 30% requires the same effort but more specific tools and more qualitative research.
Santiago Valdés profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.1
Hotjar
Role-based user permissions
Adobe Experience Manager
8.1
Hotjar

Platform & Infrastructure

Adobe Experience Manager
7.7
Hotjar
API
Adobe Experience Manager
7.5
Hotjar
Internationalization / multi-language
Adobe Experience Manager
7.9
Hotjar

Web Content Creation

Adobe Experience Manager
7.1
Hotjar
WYSIWYG editor
Adobe Experience Manager
8.3
Hotjar
Code quality / cleanliness
Adobe Experience Manager
6.9
Hotjar
Admin section
Adobe Experience Manager
7.2
Hotjar
Page templates
Adobe Experience Manager
6.9
Hotjar
Library of website themes
Adobe Experience Manager
5.8
Hotjar
Mobile optimization / responsive design
Adobe Experience Manager
8.0
Hotjar
Publishing workflow
Adobe Experience Manager
7.8
Hotjar
Form generator
Adobe Experience Manager
6.0
Hotjar

Web Content Management

Adobe Experience Manager
6.3
Hotjar
Content taxonomy
Adobe Experience Manager
7.2
Hotjar
SEO support
Adobe Experience Manager
6.9
Hotjar
Bulk management
Adobe Experience Manager
5.4
Hotjar
Availability / breadth of extensions
Adobe Experience Manager
6.5
Hotjar
Community / comment management
Adobe Experience Manager
5.3
Hotjar

Pros

  • AEM is great for customization. Web Dev builds the parts and authors use what they need.
  • Branding can be ensured with the ability to require brand colors, fonts, and styles.
  • It's easy to see who has built, modified, and published pages. It makes tracking changes very convenient.
No photo available
  • Ease of Setup - To setup Hotjar, we were able to use the pixel through Google Tag Manager. It took only a few minutes, and as long as you have an existing GTM account, Hotjar begins tracking instantaneously.
  • Low Price Point - Hotjar is very reasonably priced for a user behavior tool. Instead of hiring user experience testers, we can leverage the traffic we already have to understand how customers use our website.
  • Heatmaps - The heatmaps provided by Hotjar are easy to analyze and aesthetically simple.
Sasha Fritzel profile photo

Cons

  • In all honesty, Adobe Experience Manager is not without its glitches, like anything. Some errors have perplexed our internal IT staff.
  • Likely to require some finessing or customization to work with or port over assets in an existing system.
  • Check that it supports any ancillary, third-party or custom solutions you might already use.
  • Check on hardware requirements, to ensure your infrastructure is sufficient to take full advantage of AEM (web server capacity, speeds, etc.).
Courtney E. Howard profile photo
  • Updates - The product has released very few updates or improvements since I began using it, and the core offerings have remained the same.
Sasha Fritzel profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
Hotjar5.1
Based on 2 answers
For what it costs (at least as of now!) it's too good a bargain to pass up as long as you are dedicated to using Hotjar even infrequently for finding opportunities for improvement on your site.
No photo available

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Hotjar7.0
Based on 2 answers
It has never taken me more than a few seconds to figure out how to do what I want to do. I hope the Hotjar team remains committed to keeping the software intuitive to use as they continue to add more capabilities!
No photo available

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

This is one of the best java based Web CMS solutions and Adobe has done extremely well to connect all possible integrations required for digital marketing. The rest of the other vendors are still struggling for a complete solution.
Shishir Srivastava profile photo
Hotjar offers a range of tools rather than focus on one functionality. Combining information from heatmaps, website recordings and user questionaries can provide a full picture of user behavior and user motivations that further help to improve the UX and UI. Hotjar was chosen because of the easy interface and usability. Together with an A/B testing tool, it is enough to drive CRO and support marketing and product decision.
No photo available

Return on Investment

  • Difficult to calculate ROI, which would likely only be measured by time savings and improved SEO.
  • Takes time, which lowers productivity, to get up and running smoothly when first adopted.
  • Ensures we're using best practices, including maximizing SEO and more, through check lists and evaluations/ratings.
Courtney E. Howard profile photo
  • We've used Hotjar to improve engagement by removing clearly confusing navigation paths or interface options.
  • We've used Hotjar to improve conversion by fixing lead form issues that weren't obvious at first.
No photo available

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Experience Manager Editions & Modules
Adobe Experience Manager
Additional Pricing Details

Hotjar

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Hotjar Editions & Modules
Hotjar
Edition
Basic
$01
Pro
$292
Business
$893
1. 2k pageviews per day
2. per month; 10k pageviews per day
3. per month; 20k pageviews per day
Additional Pricing Details