What users are saying about
Top Rated
150 Ratings

Hotjar

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112 Ratings
Top Rated
150 Ratings
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Score 7.9 out of 101

Hotjar

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112 Ratings
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Score 8.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging
Diana Williams profile photo

Hotjar

Hotjar is well suited for heat maps and recordings of visitors. We always use at least these on every website we launch for clients. Hotjar can also have surveys or polls on specific pages where a user can provide valuable feedback. In turn this can help you optimize your offer. One thing to remember is you have to know how to read the stats Hotjar provides. No matter how much you tweak a design based on heat maps, for example, it won't fix a bad offer. So you have to get a feel for when a design needs to be tweaked versus maybe people going through to the bottom of your sales page, but not clicking buy - maybe it's your product or offer then. The stats alone won't help you figure that out.
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Feature Rating Comparison

Security

Adobe Experience Manager
8.2
Hotjar
Role-based user permissions
Adobe Experience Manager
8.2
Hotjar

Platform & Infrastructure

Adobe Experience Manager
7.6
Hotjar
API
Adobe Experience Manager
7.5
Hotjar
Internationalization / multi-language
Adobe Experience Manager
7.7
Hotjar

Web Content Creation

Adobe Experience Manager
7.0
Hotjar
WYSIWYG editor
Adobe Experience Manager
8.2
Hotjar
Code quality / cleanliness
Adobe Experience Manager
7.0
Hotjar
Admin section
Adobe Experience Manager
7.5
Hotjar
Page templates
Adobe Experience Manager
6.9
Hotjar
Library of website themes
Adobe Experience Manager
5.5
Hotjar
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Hotjar
Publishing workflow
Adobe Experience Manager
8.0
Hotjar
Form generator
Adobe Experience Manager
6.3
Hotjar

Web Content Management

Adobe Experience Manager
6.1
Hotjar
Content taxonomy
Adobe Experience Manager
6.6
Hotjar
SEO support
Adobe Experience Manager
6.5
Hotjar
Bulk management
Adobe Experience Manager
6.1
Hotjar
Availability / breadth of extensions
Adobe Experience Manager
6.1
Hotjar
Community / comment management
Adobe Experience Manager
5.4
Hotjar

Pros

  • Media library and asset management is simplified, separating storage and also allowing developers to manage the workflow of the publishing process.
  • No addition of API services are required, using the same requests and data access layer for both front end and back end development simplifies the project lifecycle.
  • Duplicating code is easy, developers can simply copy components and reuse or rework for each use case.
Mike Plant profile photo
  • Heat maps - the ability to see where users not only click but the areas they hover their mouse are great insights on the design and offers of the website.
  • Video recordings - amazing tool to watch an anonymous user on your site. Real use user testing by just having your site online.
  • Easy setup - Hotjar setup couldn't be simpler. Recently they made it even better too. You used to have to add the code to your website, then view your homepage, and THEN verify. Now you just add it to your website and click verify. Turning on and setting up any of the tools are super easy too once the Hotjar code is active on a site.
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Cons

  • Styling the front-end of the author interface can sometimes be challenging. Built in styles and HTML can be overwhelming until you get used to it. Having a less intrusive author output or defining a standard output per site could speed development.
  • Documentation is often outdated, keeping docs up to date and readily available is needed.
  • The local build process is slow and takes a lot of space. Reducing the overhead with local testing would be great!
Mike Plant profile photo
  • There's no mention on their product roadmap to integrate with Adobe Analytics or Target. This could be an issue further down the line with customers that run big websites. Heatmaps, Net Promoter Scores and visitor recordings are all good scenarios when we'd want to compliment with our digital analytics data and reporting.
  • We had an issue with a few heatmaps when the page is using unique div ids, however we received feedback that this is on the roadmap to be fixed.
  • I'd like better security options, this isn't a complaint specifically towards Hotjar as most SaaS platforms don't offer much. At a minimum you should be able to restrict login access by IP address.
Richard Hayes profile photo

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
Hotjar5.1
Based on 2 answers
For what it costs (at least as of now!) it's too good a bargain to pass up as long as you are dedicated to using Hotjar even infrequently for finding opportunities for improvement on your site.
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Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Hotjar7.0
Based on 2 answers
It has never taken me more than a few seconds to figure out how to do what I want to do. I hope the Hotjar team remains committed to keeping the software intuitive to use as they continue to add more capabilities!
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Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We selected Adobe CQ mostly for the ease of page authoring in brought to our non-technical staff. Powerful and simple UI widgets made it very simple for our merchandiser to create, edit and publish new pages. It also allowed us to customize those widgets to fit their needs while keeping the same clean experience. We also saw a plus in the ability to run activation workflows based on our own organization hierarchy, which helped make sure the right pages were exposed to the right eyes before going live. Overall, it was the mixture of user-friendliness of the authoring interface with the robustness of the technology stack that convinced us to go with CQ.
Fernando Galeano profile photo
I am really not familiar with alternatives to Hotjar. This is the market leader in this space and I would be hard-pressed to consider an alternative since Hotjar works so well and is so easy and effective.
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Return on Investment

  • AEM has allowed our team to promote high value webinars and passes contact data to our marketing automation tool for a syncronized experience.
  • AEM allows for a work stream and multiple authors for quickly publishing thought leadership articles.
  • From blogs to home screens, AEM allows us to build for many types of marketing projects.
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  • Gives us a base level of understanding of how our users behave so we know if people aren't as influenced by calls to action or forms and are instead acting upon other areas of the page. This helps us make decisions to change the page to help hit KPIs we've set for the business.
Christine Austin profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Experience Manager Editions & Modules
Adobe Experience Manager
Additional Pricing Details

Hotjar

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Hotjar Editions & Modules
Hotjar
Edition
Basic
$01
Pro
$292
Business
$893
1. 2k pageviews per day
2. per month; 10k pageviews per day
3. per month; 20k pageviews per day
Additional Pricing Details