What users are saying about
Top Rated
157 Ratings

Hotjar

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129 Ratings
Top Rated
157 Ratings
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Score 7.8 out of 101

Hotjar

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129 Ratings
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Score 8.6 out of 101

Add comparison

Likelihood to Recommend

Adobe Experience Manager

Adobe is an enterprise level software that is best suited for large amounts of web content. The entire web management experience is engineered around the author. It is a large solution with many capabilities readily available to you out of the box.
Vagner Polund profile photo

Hotjar

Hotjar is suitable for tracking data. If you know a certain page isn't being visited on a site, Hotjar may provide extra insight into how many users are clicking CTAs to that page for instance. So Hotjar is a good tool to know the 'why' if something is going wrong on your website.Hotjar is less appropriate for use on its own; it should be used in conjunction with other data. This is because it can be unreliable. For instance, a heatmap may be unreliable if it hasn't rendered correctly.
Sarah O'Donnell profile photo

Feature Rating Comparison

Security

Adobe Experience Manager
8.3
Hotjar
Role-based user permissions
Adobe Experience Manager
8.3
Hotjar

Platform & Infrastructure

Adobe Experience Manager
7.7
Hotjar
API
Adobe Experience Manager
7.4
Hotjar
Internationalization / multi-language
Adobe Experience Manager
8.0
Hotjar

Web Content Creation

Adobe Experience Manager
6.9
Hotjar
WYSIWYG editor
Adobe Experience Manager
7.6
Hotjar
Code quality / cleanliness
Adobe Experience Manager
6.9
Hotjar
Admin section
Adobe Experience Manager
7.5
Hotjar
Page templates
Adobe Experience Manager
6.8
Hotjar
Library of website themes
Adobe Experience Manager
5.5
Hotjar
Mobile optimization / responsive design
Adobe Experience Manager
7.0
Hotjar
Publishing workflow
Adobe Experience Manager
7.5
Hotjar
Form generator
Adobe Experience Manager
6.3
Hotjar

Web Content Management

Adobe Experience Manager
6.1
Hotjar
Content taxonomy
Adobe Experience Manager
7.0
Hotjar
SEO support
Adobe Experience Manager
6.2
Hotjar
Bulk management
Adobe Experience Manager
6.1
Hotjar
Availability / breadth of extensions
Adobe Experience Manager
5.7
Hotjar
Community / comment management
Adobe Experience Manager
5.3
Hotjar

Pros

  • Manages web content with an intuitive WYSIWYG authoring experience.
  • Manages Digital Assets used by your website such as images, audio, documents, etc.
  • Creates an simple easy to use experience to generate web content. Centers all web content generation around the author.
Vagner Polund profile photo
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
Sarah O'Donnell profile photo

Cons

  • The move to the new interface for authoring is drastically different from the previous interface. Moving has been difficult.
  • Since it is so customizable, a talented web dev team is needed to make all the parts.
  • It is not easy to tell if the page is live or draft in the new interface.
  • Integration with non-Adobe marketing automation tools is very difficult.
No photo available
  • Customization of in-page user surveys - Although it is a great tool to be able to publish and update user surveys that appear on our web page, the customization options (mostly UI) are somewhat limited, making the survey either stick out like a sore thumb, or look like an advertisement or error on our site. It would be great to get a little bit more control over how the survey appears on our site.
  • Honestly, I have not run into any other major examples I can detail where HotJar has not been able to do what I have needed it to do!
No photo available

Likelihood to Renew

Adobe Experience Manager9.0
Based on 5 answers
We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
Fernando Galeano profile photo
Hotjar5.1
Based on 2 answers
For what it costs (at least as of now!) it's too good a bargain to pass up as long as you are dedicated to using Hotjar even infrequently for finding opportunities for improvement on your site.
No photo available

Usability

Adobe Experience Manager10.0
Based on 2 answers
I personally feel that AEM is very intuitive to use from an authoring standpoint. The entire CMS was engineered around the author. Everything about AEM is geared to helping authors generate and maintain content. There are ways that tool tips can be customized so that any individual could simply hover over and be guided step by step on how to author web content
Vagner Polund profile photo
Hotjar7.0
Based on 2 answers
It has never taken me more than a few seconds to figure out how to do what I want to do. I hope the Hotjar team remains committed to keeping the software intuitive to use as they continue to add more capabilities!
No photo available

Support

Adobe Experience Manager9.0
Based on 1 answer
Its so far the best Content Management System, available in market.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Experience Manager8.7
Based on 2 answers
Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
Vagner Polund profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

AEM exceeds WordPress on customizability. It is the backbone for the many modules and APIs we need to run our business.
No photo available
Hotjar serves as a replacement to hiring UX testers, which are more expensive and not representative of our true audience.
Sasha Fritzel profile photo

Return on Investment

  • AEM implementation increased employee efficiency as users can drag and drop components and do in place editing. If you have a clear use case for targeting you can achieve those effectively.
Shishir Srivastava profile photo
  • User Testing Alternative - Instead of hiring UX testers, we can leverage our actual customers to determine how they use our website. This has helped frame website redesign discussions on several occasions.
  • Landing Page Design - We've designed our landing pages based on user feedback from heatmaps we've gathered from Hotjar. Understanding where to place CTAs and other pieces based on user interaction has helped us streamline our landing page design.
  • Device Usage - Part of the data provided by Hotjar includes which device a user is visiting from. This helps us understand how mobile users work differently than desktop users.
Sasha Fritzel profile photo

Pricing Details

Adobe Experience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Experience Manager Editions & Modules
Adobe Experience Manager
Additional Pricing Details

Hotjar

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Hotjar Editions & Modules
Hotjar
Edition
Basic
$01
Pro
$292
Business
$893
1. 2k pageviews per day
2. per month; 10k pageviews per day
3. per month; 20k pageviews per day
Additional Pricing Details