Adobe Experience Platform vs. Adobe Real-Time Customer Data Platform vs. Red Hat OpenShift

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

Incentivized

In any scenario where we have a unique offline and online 'Person ID,' we are able to see great results with profile stitching within CDP. In cases where we do not have a unique Person ID between datasets, we find ourselves at a point where we would need to change our architecture to have the same Person ID to see results.

Incentivized

Red Hat OpenShift, despite its complexity and overhead, remains the most complete and enterprise-ready Kubernetes platform available. It excels in research projects like ours, where we need robust CI/CD, GPU scheduling, and tight integration with tools like Jupyter, OpenDataHub, and Quiskit. Its security, scalability, and operator ecosystem make it ideal for experimental and production-grade AI workloads. However, for simpler general hosting tasks—such as serving static websites or lightweight backend services—we find traditional VMs, Docker, or LXD more practical and resource-efficient. Red Hat OpenShift shines in complex, container-native workflows, but can be overkill for basic infrastructure needs.

Incentivized

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• Real time segmentation and profiling on high volume of customer data
• Integration of various customer data sources, ranging from CRM, Web Analytics, EDL and other custom sources
• Data governance of customer data in the platform, down to attribute based access controls
• Activation across paid media, marketing automation and experience optimization platforms
• Easy to use interface for marketers

Incentivized

• We had a few microservices that dealt with notifications and alerts. We used OpenShift to deploy these microservices, which handle and deliver notifications using publish-subscribe models.
• We had to expose an API to consumers via MTLS, which was implemented using Server secret integration in OpenShift. We were then able to deploy the APIs on OpenShift with API security.
• We integrated Splunk with OpenShift to view the logs of our applications and gain real-time insights into usage, as well as provide high availability.

Incentivized

• the slowness of the website sometimes
• the structure

Incentivized

• Some features that are not yet released to all customers are necessary to manage cases like device sharing
• The methodology of how data is stored and manage is relatively unique and requires some ramp-up to fully understand
• There are some areas, like deduplication, where the platform doesn't provide the flexibility one would expect

Incentivized

• I wouldn't necessarily say there is look everyday technology transform. I can see a trend wherein Red Hat OpenShift is adopting all the new technology trends and helping their customers align with their priorities and the emerging technology trends. I wouldn't call out various scope for development every day. There is scope for development. It is all how the organizations adopt it and how they deliver it to their customers. I don't want to call out there is scope for development. It's happening. It is a never ending process.
• At the moment, I don't have anything to call out. We are experiencing Red Hat OpenShift and we can see every day they're coming up with new features as and when they come up with new features, we want to experience it more and more. We are looking for opportunities wherein this can be leveraged to help our users and partners.

Incentivized

It is useful when executed properly

Incentivized

It helps faster deal cycles, higher win rated and a lot better prioritisation of leads. The churn rate is low this leads to a higher lifetime value. All decisions are now impacted with the real time data provided by Adobe Real-Time Customer Data Platform. It is very useful in increasing average revenue per customer hence this rating is well justified for the product

Incentivized

This is the current strategy for the company, most of the products in the organisation are aligning to Openshift and various use cases it support. Also lot of applications are being developed for AI use case, openshift.AI provides opportunity to host and leverage the AI capabilities for these applications

Incentivized

Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

Incentivized

Activation - great Segmentation - in UI, there should be the possibility of writing advanced code Tags. Both Mobile and Desktop Data Ingestion - might be pain in the ass. Changing one customer attribute is time-consuming. It should be some super admin or some feature. One user can change some customers' attributes easily. Data Transformation - Maybe there are some modules for that in AJO?

Incentivized

As I said before, the obserability is one of the weakest point of OpenShift and that has a lot to do with usability. The Kibana console is not fully integrated with OpenShift console and you have to switch from tab to tab to use it. Same with Prometheus, Jaeger and Grafan, it's a "simple" integration but if you want to do complex queries or dashboards you have to go to the specific console

Incentivized

Redhat openshift is generally reliable and available platform, it ensures high availability for most the situations. in fact the product where we put openshift in a box, we ensure that the availability is also happening at node and network level and also at storage level, so some of the factors that are outside of Openshift realm are also working in HA manner.

Incentivized

Overall, this platform is beneficial. The only downsides we have encountered have been with pods that occasionally hang. This results in resources being dedicated to dead or zombie pods. Over time, these wasted resources occasionally cause us issues, and we have had difficulty monitoring these pods. However, this issue does not overshadow the benefits we get from Openshift.

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

Their customer support team is good and quick to respond. On a couple of occassions, they have helped us in solving some issues which we were finding a tad difficult to comprehend. On a rare occasion, the response was a bit slow but maybe it was because of the festival season. Overall a good experience on this front.

Incentivized

I was not involved in the in person training, so i
can not answer this question, but the team in my org worked directly
with Openshift and able to get the in person training done easily, i did not
hear problem or complain in this space, so i hope things happen
seamlessly without any issue.

Incentivized

We went thru the training material on RH webesite, i think its very descriptive and the handson lab sesssions are very useful. It would be good to create more short duration videos covering one single aspect of openshift, this wll keep the interest and also it breaks down the complexity to reasonable chunks.

Incentivized

We are more integrated with other Adobe products and so it was an easy decision

Incentivized

Real time access of data Very popular so no need of marketing Customer profiles are updated immediately and easy to access multiple customer data Apt for both business to customers and business to business accounts Maintains strong focus on customer growth and standard profiles Privacy and confidentiality is better when compared to other customer data profile softwares

Incentivized

The Tanzu Platform seemed overly complicated, and the frequent changes to the portfolio as well as the messaging made us uneasy. We also decided it would not be wise to tie our application platform to a specific infrastructure provider, as Tanzu cannot be deployed on anything other than vSphere. SUSE Rancher seemed good overall, but ultimately felt closer to a DIY approach versus the comprehensive package that Red Hat OpenShift provides.

Incentivized

It's easy to understand what are being billed and what's included in each type of subscription. Same with the support (Std or Premium) you know exactly what to expect when you need to use it. The "core" unit approach on the subscription made really simple to scale and carry the workloads from one site to another.

Incentivized

This is a great platform to deployment container applications designed for multiple use cases. Its reasonably scalable platform, that can host multiple instances of applications, which can seamlessly handle the node and pod failure, if they are configured properly. There should be some scalability best practices guide would be very useful

Incentivized

• More leads from profile activations and lookalike audiences
• Better understanding of our data with CJA
• Better journey orchestration using AJO
• Higher conversions and sales due to better understanding of customer pain points

Incentivized

• Improved ability to target users across different marketing DSPs
• Increased click and conversion rate for Adobe Target
• Lowered opt out and bounce rates for email
• Decreased time to value on audience segmentation

Incentivized

• That is a complicated question and one that's not easy for me to answer. There's a lot of factors that go into all of the stuff that we just don't have an easy way of measuring. And we realize that while we're implementing Red Hat OpenShift, we've tried to start measuring some of that stuff, but we don't have a baseline to go on. So it's hard to say. What I can tell you is general experience with the platform has been extremely positive from the development aspect. Teams have been very, very happy with the speed at which they're able to do stuff. They've been happy with that. The way it works in one environment is exactly the way it works in the next environment because we don't have configuration drift, that type of thing, and has had very positive impacts. But we didn't have a baseline to start with. So I can't talk about getting there faster or anything like that.

Incentivized