Adobe Experience Platform vs. Amazon Web Services vs. Google Cloud Platform

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

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This is something that is actually common across most cloud providers. A comprehensive understanding of one's use cases, constraints and future directions is key to determining if you even need a cloud solution. If you are a 2-person startup developing something with a best-scenario audience of 1k DAU in a year, you would very likely best served by a dirt-cheap dedicated Linux server somewhere (and your options to graduate to a cloud solution will still be open). If, however, you are a bigger fish, and/or you are actively considering build-vs-buy decisions for complicated, highly-loaded, six-figure requests per minute systems, global loadbalancing, extreme growth projections - then MAYBE you solve all or part of it with a cloud provider. And depending on your taste for risk, reliability, flexibility, track record - it might be AWS.

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When most of our stuff is in Google Cloud Platform, it works great to integrate and cross/share data that is all in Google Cloud Platform or BigQuery. It has simplified things from a permissions perspective as well. I'd say it is less appropriate when trying to test something quickly locally, or when half your stuff is in AWS or another provider.

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• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

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• During the month-end, we experience high resource utilization; however, with AWS's scalability, we can effectively tackle the peak load.
• With AWS IAM, we don't need to set up complete infrastructure for identity and access management, as AWS provides end-to-end IAM services.
• With AWS, development has become very easy as it's very quick to spin up and destroy the environment, which saves costs.

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• Easy to set up
• Affordable use of the tool
• Easy to access billing
• Reliable service

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• the slowness of the website sometimes
• the structure

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• When there is any misconfiguration of EC2 related to SSM Connect. It doesn't clearly states that what particular configuration is missing.
• Debugging networking related issues could be improved.
• From the security group page, it's difficult to determine which resource a security group is associated with.

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• The UI is so confusing. The console is good, but it is like a maze. There are too many menus and settings, and things do not work as expected. It takes time to get friendly, and it is not friendly for new users.
• Support experience: Sometimes, you get a great engineer, but other times, it's very difficult to talk with them as they are unable to respond as expected and solve issues late.
• Region and zone are issues, as not all services are available in all regions, which is lacking when deploying something in the same region or zone.

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It is useful when executed properly

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We are almost entirely satisfied with the service. In order to move off it, we'd have to build for ourselves many of the services that AWS provides and the cost would be prohibitive. Although there are cost savings and security benefits to returning to the colo facility, we could never afford to do it, and we'd hate to give up the innovation and constant cycle of new features that AWS gives us.

Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

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AWS offers a wide range of powerful services that cater to various business needs which is significant strength. The ability to scale resources on-demand is a major advantage making it suitable for businesses of all sizes. The sheer volume of options and configurations can be overwhelming for new users leading to a steep learning curve. While functional the AWS management console can feel cluttered and less intuitive compared to some competitors which can hinder navigation. Although some documentation lacks clarity and practical examples which can frustrate users trying to implement specific solutions.

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The Google Cloud Platform console is pretty slick for BigQuery especially. I have liked the visibility I get from using that and the way to integrate and see what's in our data lake. The logging console for tracking GKE jobs isn't quite as great, which is why it doesn't get a full 10.

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Availability is very good, with the exception of occasional spectacular outages.

AWS does not provide the raw performance that you can get by building your own custom infrastructure. However, it is often the case that the benefits of specialized, high-performance hardware do not necessarily outweigh the significant extra cost and risk. Performance as perceived by the user is very different from raw throughput.

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

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The customer support of Amazon Web Services are quick in their responses. I appreciate its entire team, which works amazingly, and provides professional support. AWS is a great tool, indeed, to provide customers a suitable way to
immediately search for their compatible software's and also to guide them in a
good direction. Moreover, this product is a good suggestion for every type of
company because of its affordability and ease of use.

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The API's were very well documented and was Janova's main point of entry into the services.

We are more integrated with other Adobe products and so it was an easy decision

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Amazon Web Services fits best for all levels of organisations like startup, mid level or enterprise. The services are easy to use and doesn't require a high level of understanding as you can learn via blogs or youtube videos. AWS is Reasonable in cost as the plan is pay as you use.

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Google Cloud Platform is release later than Amazon web service, I think that why Google Cloud Platform can learned and optimized the Dashboard and some features that make it easy to use and can be cheaper than amazon web service.

• More leads from profile activations and lookalike audiences
• Better understanding of our data with CJA
• Better journey orchestration using AJO
• Higher conversions and sales due to better understanding of customer pain points

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• Using Amazon Web Services has allowed us to develop and deploy new SAAS solutions quicker than we did when we used traditional web hosting. This has allowed us to grow our service offerings to clients and also add more value to our existing services.
• Having AWS deployed has also allowed our development team to focus on delivering high-quality software without worrying about whether our servers will be able to handle the demand. Since AWS allows you to adjust your server needs based on demand, we can easily assign a faster server instance to ease and improve service without the client even knowing what we did.

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• It allows us to focus our efforts on other, more important items at hand
• It gives us an affordable option letting me know it's available to all users, not just the largest scale ones out there
• The customer service is always helpful and reliable, along with the service itself which lets me focus on my work instead of worrying about the service.

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