Adobe Experience Platform vs. Salesforce Experience Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Experience Platform
Score 8.5 out of 10
N/A
The Adobe Experience Platform is a platform-as-a-service (PaaS) serving as the foundation of the Adobe Experience Cloud, and is provided as a customer experience management platform with real-time customer profiles, continuous intelligence, and an open and extensible architecture that enables delivering personalized experiences at scale.N/A
Salesforce Experience Cloud
Score 8.2 out of 10
N/A
Salesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate communication and information sharing, customers can ask questions and request help, administrators can integrate data from third-party apps, and employees can collaborate across projects and…N/A
Pricing
Adobe Experience PlatformSalesforce Experience Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Experience PlatformSalesforce Experience Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Experience PlatformSalesforce Experience Cloud
Features
Adobe Experience PlatformSalesforce Experience Cloud
Platform-as-a-Service
Comparison of Platform-as-a-Service features of Product A and Product B
Adobe Experience Platform
7.0
2 Ratings
10% below category average
Salesforce Experience Cloud
-
Ratings
Ease of building user interfaces8.52 Ratings00 Ratings
Scalability7.52 Ratings00 Ratings
Platform management overhead7.02 Ratings00 Ratings
Workflow engine capability7.02 Ratings00 Ratings
Platform access control6.52 Ratings00 Ratings
Services-enabled integration8.52 Ratings00 Ratings
Development environment creation8.02 Ratings00 Ratings
Development environment replication7.02 Ratings00 Ratings
Issue monitoring and notification6.02 Ratings00 Ratings
Issue recovery6.52 Ratings00 Ratings
Upgrades and platform fixes5.01 Ratings00 Ratings
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Adobe Experience PlatformSalesforce Experience Cloud
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Score 8.3 out of 10
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Medium-sized Companies
Red Hat OpenShift
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MediaValet
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Score 9.0 out of 10
Enterprises
Red Hat OpenShift
Red Hat OpenShift
Score 9.2 out of 10
MediaValet
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Score 9.0 out of 10
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User Ratings
Adobe Experience PlatformSalesforce Experience Cloud
Likelihood to Recommend
8.5
(2 ratings)
8.8
(71 ratings)
Likelihood to Renew
7.0
(1 ratings)
9.0
(1 ratings)
Usability
8.0
(3 ratings)
8.1
(15 ratings)
Performance
-
(0 ratings)
9.1
(5 ratings)
Support Rating
3.0
(2 ratings)
8.0
(18 ratings)
Ease of integration
-
(0 ratings)
9.4
(4 ratings)
User Testimonials
Adobe Experience PlatformSalesforce Experience Cloud
Likelihood to Recommend
Adobe
The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.
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Salesforce
For well-suited, this product is great for your external clientele groups that you would not necessarily want to have a high user fee rate for. So basically general public or a group that will be authorized to come in and just do a few things here and there, but you don't necessarily want them access to all of your systems and your data points for groups that it would not be a great use for. I'd say probably your high level internal staff, they're going to be using a lot of the backend functionality automations, evaluating data, managing data, and doing custom inputs. That's just not what's intended for.
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Pros
Adobe
  • Host online/offline data with common IDs
  • Ease of profile activation to destinations
  • Flexibility around how many sources and destinations can be used to move data
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Salesforce
  • Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
  • Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
  • Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
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Cons
Adobe
  • the slowness of the website sometimes
  • the structure
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Salesforce
  • Unlike other CMS platforms like Wordpress and Adobe Experience Manager, Salesforce does not provide a fully featured editor with a drag-and-drop design tool.
  • Our content creators and marketing team often struggle with permissions and how to distribute content across different experience cloud sites.
  • Also, there is no side-to-side comparison view for content editors to update the content easily.
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Likelihood to Renew
Adobe
It is useful when executed properly
Read full review
Salesforce
Renewal exercise is already underway. Platform is to ubiquitous to not leverage, especially at a Fortune 50 firm
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Usability
Adobe
Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.
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Salesforce
Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
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Performance
Adobe
No answers on this topic
Salesforce
Again, since we provide and recommend solutions, I can't speak to every client's individual experience, but can offer general reflections as to keep their collaborations private, that they are satisfied with the experience. We hear a lot about how this system helps to encourage collaborations between their own business partners, customers, and internal members, and enables quality integrations with other products that help drive revenue.
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Support Rating
Adobe
Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.
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Salesforce
Although support from Salesforce itself can be quite unresponsive sometimes, the community hub is incredibly helpful. The large user base of Salesforce products contribute to troubleshooting and the forums are a powerful tool for finding solutions and possible bugs and response times can be quite fast compared to your regular support channels.
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Alternatives Considered
Adobe
We are more integrated with other Adobe products and so it was an easy decision
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Salesforce
Salesforce Experience Cloud was selected due to its tight integration with our existing Salesforce CRM platform. Customization of the portal was much, much simpler compared to Sharepoint - especially with role-based security parameters that are ultimately inherited based on attributes within the Salesforce CRM platform. Salesforce Experience Cloud was a natural fit for this customer-facing purpose.
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Return on Investment
Adobe
  • More leads from profile activations and lookalike audiences
  • Better understanding of our data with CJA
  • Better journey orchestration using AJO
  • Higher conversions and sales due to better understanding of customer pain points
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Salesforce
  • Time savings for our customer success team - no need to continually follow up on tickets as customers have access to see status themselves
  • In the future, it will also allow us to create more impactful knowledge articles that will increase self-service over ticket creation
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ScreenShots