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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Express

    Score8.7 out of 10
    N/AAdobe Creative Cloud Express (formerly Adobe Spark) is a task-based, web and mobile product used to create and share rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners.

    $0

    Later Social

    Score7.4 out of 10
    N/ALater (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

    $25

    per month

    Pricing
    Adobe ExpressLater Social
    Editions & Modules
    Free
    $0.00
    Premium
    $9.99 / $99.99
    per month
    Teams
    $9.99
    per month per user
    Starter
    $25
    per month
    Growth
    $50
    per month
    Scale
    $100
    per month
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    Adobe ExpressLater Social
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsContact Adobe directly for Enterprise pricing plan details.33% discount available for annual subscription.
    More Pricing Information
    Features
    Adobe ExpressLater Social
    Publishing
    Comparison of Publishing features of Adobe Express and Later Social
    Feature
    Adobe Express
    -
    Ratings
    Later Social
    8.7
    2 Ratings
    7% above category average
    Content planning and scheduling00 Ratings10.02 Ratings
    Content optimization00 Ratings8.12 Ratings
    Workflow management00 Ratings8.02 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Adobe Express and Later Social
    Feature
    Adobe Express
    -
    Ratings
    Later Social
    9.0
    2 Ratings
    8% above category average
    Twitter00 Ratings7.02 Ratings
    Facebook00 Ratings8.92 Ratings
    LinkedIn00 Ratings8.72 Ratings
    Instagram00 Ratings10.02 Ratings
    Pinterest00 Ratings10.01 Ratings
    YouTube00 Ratings9.62 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Adobe Express and Later Social
    Feature
    Adobe Express
    -
    Ratings
    Later Social
    4.0
    1 Ratings
    64% below category average
    Campaign success analytics00 Ratings4.01 Ratings
    Account management
    Comparison of Account management features of Adobe Express and Later Social
    Feature
    Adobe Express
    -
    Ratings
    Later Social
    6.3
    2 Ratings
    23% below category average
    Mobile access00 Ratings6.32 Ratings
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    Adobe ExpressLater Social
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    Score9.4 out of 10
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    Score8.9 out of 10
    Enterprises
    Adobe PhotoShop
    Score9.2 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe ExpressLater Social
    Likelihood to Recommend
    8.8
    (254 ratings)
    10.0
    (17 ratings)
    Likelihood to Renew
    9.5
    (17 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (29 ratings)
    10.0
    (4 ratings)
    Support Rating
    7.0
    (13 ratings)
    9.0
    (9 ratings)
    Implementation Rating
    6.4
    (3 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.5
    (6 ratings)
    -
    (0 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Adobe ExpressLater Social
    Likelihood to Recommend
    Adobe
    Every team I work with gets the Express welcome and walkthrough and becomes a permanent Adobe Express user. I have my own workflow when creating content for social, and it is great when others I am working with can hop on and follow the same workflow. We can collaborate on projects, schedule posts, and manage brand assets easily from our own devices. As long as we have access to the same files, we can build campaigns faster and more easily, onboard new designers, and scale our impact on social media.
    Read full review
    Later
    The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
    Incentivized
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    Pros
    Adobe
    • I have used Adobe Express to help maintain my creative catalogs and files, brand management by saving my color scheme palettes, to have full access to its free assets and huge template library.
    • The main business issue is brand consistency and accessibility, and Adobe Express helps greatly with both of those by providing an option to create brand libraries for various projects, and it has a huge Adobe font catalog to accommodate basically every brand and project scope.
    • I like how I am able to create a project folder for storing various iterations of a graphic or logo, and being able to view thumbnails of each iteration below the current graphic that I am working on. Plus, it also allows for easy thumbnail rearrangement for exporting selected images in the order of my choice. And it has many editing tools such as a generative AI tool using prompts to help create original art, and both the Effects and Animation tools have many options for colorations and animations. Plus other awesome and easy to use tools such as the Quick Action tool that easily removes backgrounds, and other tools like the Resizing, Quick Replace, Translate, Bulk Create.
    • Another feature of Adobe Express that I like is its ability for video creation and editing which is available via a mobile device or desktop computer. The footage editing process is very easy and allows for only one track for both video and audio.
    • Adobe Express allows for the project assets to be either imported via ones on file systems or straight from the Adobe Royalty-Free assets which includes; videos, audio/music, graphics, photos and even a voice overs capability using a "Text-to-Voice" option. And after the video has been created Adobe offers its very easy "Download" option, where you can select what file type that you want the project to export as.
    Incentivized
    Read full review
    Later
    • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
    • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
    • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
    Incentivized
    Read full review
    Cons
    Adobe
    • It could have a search bar which searches through other Adobe products (esp for Stock images, videos, audio) from within Adobe Express.
    • It could make it so switching between Adobe products from within Adobe Express almost like a tab function is smooth.
    • It could partner with other companies to allow for company specific events in exchange for valuable products or programs.
    Incentivized
    Read full review
    Later
    • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
    • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
    • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    I foresee Adobe Express becoming the "go-to" platform for everyone except professional, high-level designers. It is a relatively easy-to-use tool that allows users to create a wide variety of visuals quickly. Because it is a template-driven tool, the in-house design team has the ability to make brand kit available to keep visuals on point
    Incentivized
    Read full review
    Later
    No answers on this topic
    Usability
    Adobe
    The user interface is pretty straightforward to use. It has easy to navigate navigations, and the canvas UX is also pretty good. One thing i would like to add it to use shortcuts to add elements on canvas. Like if I am on canvas and I press 'T' on my keyboard the text box should be added automatically
    Incentivized
    Read full review
    Later
    The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
    Incentivized
    Read full review
    Support Rating
    Adobe
    Overall, the Adobe Creative Cloud Express is worth a try and may be a good fit for many organizations and businesses. At a monthly rate, the cost is not prohibitive, but the tools are somewhat limited and not necessarily worthwhile when compared to standard applications and software that are often available free or through a package of services commonly found on workplace computers.
    Incentivized
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    Later
    Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
    Incentivized
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    Alternatives Considered
    Adobe
    I think Adobe Express is a bit behind Canva, but as an Adobe Community Expert, I try to provide as much feedback as I can to help improve Adobe Express. ADobe Express does a better job than InShot and a few other apps, but isn't quite there against Canva, I'm sorry to say!
    Incentivized
    Read full review
    Later
    I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Adobe
    Adobe Creative Cloud Express is included with an Adobe Creative Cloud account. Our company has a corporate team membership so it is nice to have a professional and powerful tool that anyone on our team can use for free. The pricing structure of giving the tool away for free will be fundamental to users utilizing the tool. Similar tools, such as Canva, cost significantly more but do not offer the same features
    Incentivized
    Read full review
    Later
    No answers on this topic
    Professional Services
    Adobe
    The professional services for Adobe Creative Cloud Express is top notch and should be highly commended. I am thoroughly impressed with how far Adobe has come. In the past, I had several issues with how something were handled, but in the past few years things have been better than ever and they get no complaints from me
    Incentivized
    Read full review
    Later
    No answers on this topic
    Return on Investment
    Adobe
    • Positive: Time and working for a nonprofit with minimal staff this is essential.
    • Negative: There are certain features that I need to find in other Adobe products like layer masking.
    • Positive: It makes content creation less intimidating for our newer staff.
    Incentivized
    Read full review
    Later
    • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
    • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
    Incentivized
    Read full review
    ScreenShots

    Adobe Express Screenshots

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