The vendor states Adobe Spark allows users to create beautiful graphics, web pages, and video stories in minutes, offering free themes, fonts, and images, as well as editing. Imagery assembled or created can be presented through Spark Post, Spark Page, and Spark Video. Adobe Spark is available through a Creative Cloud subscription, free with the Starter Plan, or on a single product license via the Team or Individual plan.
$0
Later Social
Score 8.4 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Pricing
Adobe Express
Later Social
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
Monthly / Annual, prepaid
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Offerings
Pricing Offerings
Adobe Express
Later Social
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
33% discount available for annual subscription.
More Pricing Information
Community Pulse
Adobe Express
Later Social
Ask people about this product
Oswald Schmidt• 2nd
Legacy Response Consultant at Pagac - Flatley
Skilled at Licensed Concrete Soap
Haven Koelpin• 2nd
District Markets Director at Johns, Bruen and Haag
Skilled at Rustic Granite Tuna
Nash Pfannerstill• 2nd
Regional Implementation Planner at Langosh Inc
Skilled at Refined Metal Tuna
See helpful people who have experience with this product
I would recommend Adobe CC Express, especially if the colleague were an established Adobe user. The interface is designed so that anyone familiar with Photoshop, Illustrator, InDesign, or any other Adobe software products, will be familiar. This is a product that competes with Canva, but it's great to have the simplicity of Canva with an interface that feels familiar from day one.
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
Adobe Creative Cloud Express's video possibilities could be improved - I'd really like to see more options for animating text. Animoto is a great example of this. But the video is already improving, so perhaps these options are coming!
Sometimes images don't download properly from the web app and I have to download using the phone app and then transfer to my desktop for scheduling.
It would be cool if there was an approve / feedback option, so you could request feedback from a team member without having to share a link and send a separate email.
I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
The overall usability of the software was strong. The application, especially relative to other Adobe services like Photoshop that can demand a lot of knowledge and skill, was highly easy to use. At the same time, that also speaks to the somewhat limited amount of customization opportunities that allow content designers to truly create content that is dynamic, engaging, and different than the standard stuff that floods our vision every day.
Later is extremely easy to use. I love the visual planner portion of the tool so I can see ahead of time what my images will look like next to and stacked amongst each other! The posts are so easy to set up, tag, and schedule. UX and UI are great!
Because adobe is so widespread the community support is amazing. I have never actually used adobe support short of their website, but I go to youtube a lot to get my questions answered. You can google any problem you have and not have any issues finding an answer. In my opinion, community support is much more meaningful and helpful than support directly from the company
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
I used Canva for a long time, but since we already had the Adobe Creative Suite and Adobe Creative Cloud Express was included, I went ahead and started using Adobe Creative Cloud Express, as it was more cost-effective. Unfortunately, Adobe Creative Cloud Express doesn't offer any content calendar and scheduling, so it was a difficult choice.
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
Adobe Creative Cloud Express is included with an Adobe Creative Cloud account. Our company has a corporate team membership so it is nice to have a professional and powerful tool that anyone on our team can use for free. The pricing structure of giving the tool away for free will be fundamental to users utilizing the tool. Similar tools, such as Canva, cost significantly more but do not offer the same features
The professional services for Adobe Creative Cloud Express is top notch and should be highly commended. I am thoroughly impressed with how far Adobe has come. In the past, I had several issues with how something were handled, but in the past few years things have been better than ever and they get no complaints from me
Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
