Adobe's Firefly models and services power generative AI features in Adobe creative apps, with features that can be used in Photoshop, Premiere Pro (beta), and the Firefly web app.
$9.99
per month (1 user & 2000 generative credits per month)
Adobe Firefly couples well with the other Adobe Apps we use for our organisation, so the overall subscription includes other products we can leverage. We find that FireFly produces the same, if not better results that it's AI competitors such as ChatGPT and Google Gemini.
Firefly…
Verified User
Director
Chose Adobe Firefly
For image editing/creation, Adobe Firefly is a close second to Google Gemini. We use Gemini 2.5/3 Pro exclusively via the Firefly services and Adobe programs. As for analytics, we use other services for conversational AI assistants.
The best thing about Adobe Firefly is that it is commercially safe. As an artist, knowing the artists whose work been used to train the AI is compensated, is really good. I also know that I’m not misusing other peoples art when I use Adobe Firefly. When using other AIs it’s …
The quality of output is more consistent with Adobe Firefly and the general direction of the tool is showing a focus on expanding the capabilities with audio and vectors. This gives it an edge over the other visual generators
Adobe Firefly is as easy, if not easier to use versus its competitors in the creative space. However, because it is so easy, it lacks the ability to tweak its settings to the degree a creative would expect. The biggest benefits is its integration into Adobe PhotoShop and it's …
While Adobe does and should establish policies with regard to censorship of certain types of images and words used in prompts, the restrictions do at times seem arbitrary and random, with little feedback in such cases as to what issues in particular are causing problems. For example, if using a reference image of a child to produce a video is forbidden, it would seem simple enough from an AI point of view to explain the limitation to the user.
Gemini is well suited to help track issues and change requests, projects, bugs, time logs, etc. It is less appropriate for reporting needs or general office management needs.
In Adobe Premiere Pro, Adobe Firefly does a great job with the Remix Tool which expands the length of an audio music track while matching notes and adding more beats to its length. The transitions are seamless, and after the generation is completed it is difficult to distinguish the new beats apart from the original composition.
In the Adobe Firefly, I use the standalone app to create graphic variations and visual concepts for quick mockups to streamline design ideas. This process helps me to speed up the creative process and to work more efficiently. It also presents me with additional creative ideas to incorporate in future ideations.
In Adobe Photoshop, Adobe Firefly is wonderful with the 'Generative Fill' which uses prompts to enhance an original image by adding complimentary content, replacing content, or even removing the background or content from an image altogether. The result is extremely realistic and amazing.
Because while Adobe Firefly is a good tool (and comes integrated to a certain extent with your Adobe CC subscription) there is still a long way to go before it can have the support to be able to use it outside of the same program subscription.
Gemini's development team continues to improve the product and provides a comprehensive roadmap of upcoming features that makes you want to upgrade as soon as a new version comes out.
Easy to use on the web application, and its integration into Photoshop is super easy to utilize for my projects. I always get what I am looking for out of Firefly, and it's become an amazing tool to save me time on a heavy workload task.
Like learning to play checkers, the interface is easy, but the strategy has more of a learning curve. Figuring out the best prompts to use to get the desired outcome with less tries is taking me awhile to develop that skill. The images that I am able to generate are close to "camera-ready", but most do require some tweaking in image editing software to fix AI artifacts like distorted faces and randomly spelled words.
I've never had any problems with the support for the Gemini application itself, but it seems every time I re-install (on a single machine), I run into a licensing issue. As a result, I need to go to the app's website and request that my activation key gets reset or resent. In either case, it's a pain, but as I have to reinstall infrequently, it's a small price to pay for an otherwise solid application.
As I have noted in previous answers, the integration of Adobe Firefly is already done for you. It is part of the Adobe Suite and works seamlessly with all other Adobe products. If you don't happen to use Adobe products, it works just like any other AI image creation tool in that you can save and download your creations to edit in whatever software tools you prefer.
Midjourney was not in this list but that is the most similar to Firefly in my opinion. I find that Adobe Firefly and Midjourney have a lot of overlap. The generative fill options on Photoshop and Illustrator also include very similar use cases with generating photography and extending areas of a photo to imagine outside of the crop.
In my case, it's not that Gemini won; I simply use Gemini regularly as a backup plan to compare results obtained with the leading AI in my corporate environment. I believe it's important to have this comparison of results, especially when dealing with critical issues. I think the most powerful AIs for the general public today are ChatGPT and Gemini, in that order, although CoPilot is very well positioned due to its integration with widely used Microsoft products in the corporate world.
Firefly has saved us many hours by being able to generate images that were otherwise hard to find, or images that we'd need to request licenses to use. Those time saving equate to money savings as team members can move on to other paid tasks more quickly.
When using the generative fill feature, being able to extend the aspect ratio of images we already have in our library has saved us both time and money.
Using Firefly has been a useful part of our strategy to introduce Generative AI to our clients, which helps us stay on the front foot with new developments.
