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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe InDesign

    Score9.2 out of 10
    N/AAdobe InDesign supports creating digital and print documents such as flyers, stationary, posters, and other types of media, with rich graphics, images, and more. Adobe InDesign is available standalone or as part of the Adobe Creative Suite collection of media management and creation products.

    $31.49

    per month

    Canva

    Score9.1 out of 10
    N/ACanva is a popular, simple online graphic design tool. Users can import images, use templates to design banners and logos, or pay to use Canva's premium stock images/paid templates (elements starting at $1).

    $12.95

    per month

    Formstack Documents

    Score6.4 out of 10
    N/AFormstack Documents (formerly WebMerge, acquired by Formstack April 2019) is an online service that automates the document creation process. It allows users to create customized PDF and Word documents for contracts, applications, government forms, and more.N/A
    Pricing
    Adobe InDesignCanvaFormstack Documents
    Editions & Modules
    Monthly Plan
    $31.49
    per month
    Annual Plan, Prepaid
    $239.88 ($19.99)
    per year (per month)
    Annual Plan, Paid Monthly
    $251.88 ($20.99)
    per year (per month)
    Pro
    $12.95
    per month
    Enterprise
    $30.00
    Per Month Per User
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe InDesignCanvaFormstack Documents
    Free Trial
    NoNoNo
    Free/Freemium Version
    NoYesNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details———
    More Pricing Information
    Community Pulse
    Adobe InDesignCanvaFormstack Documents
    Considered Multiple Products
    Adobe
    Chose Adobe InDesign
    Adobe InDesign has so many more features and capabilities when compared to Canva.
    Incentivized
    Chose Adobe InDesign
    Canva is a valuable design tool for simple applications, such as creating a social media banner, flyer, or leaflet, particularly for those with no prior design experience. Its use of templates and straightforward tools to add pictures and text makes it a good choice for …
    Incentivized
    Chose Adobe InDesign
    We use both in our company. Adobe InDesign for those more carefully considered, important design jobs. Canva for throwaway design jobs like flyers, newsletters, etc.
    Incentivized
    Chose Adobe InDesign
    Quark used to be used much more. Adobe InDesign is now the preferred layout software for publishers. Canva is not as robust and does not have the same functionality.
    Incentivized
    Chose Adobe InDesign
    Canva is a web-based design tool that allows you to use a large library of templates for everything from social media images, presentations, flyers, and business cards. It is very user friendly for beginners or simple projects. InDesign can do all that Canva can do and much …
    Incentivized
    Chose Adobe InDesign
    • Microsoft Word is probably the most popular word processor, and I've been using that since I was a little kid, but InDesign gives you all the word processing tricks and then some with the ability to arrange every small part of your layout.
    • Microsoft Publisher is another product …
    Incentivized
    Chose Adobe InDesign
    InDesign is simply put, the best out there for the design of print and e-docs.

    Canva and Microsoft Publisher both have great features and benefits, but they don't have quite the robust tools and features that are sometimes necessary when designing an item. If you need something …
    Incentivized
    Chose Adobe InDesign
    Aside from Adobe InDesign, I have used Microsoft Word. I have also used Canva, which I see is an alternative that some marketers use. Word does not have the same capabilities regarding graphics that Adobe InDesign has. Your document would be far more engaging using InDesign …
    Incentivized
    Chose Adobe InDesign

    Canva is really a very easy tool for simple designs. Create stuff, the way you want it and it has more than enough features to create truly appealing designs. Best of all it helps you and guides you while you’re getting the hang of it.

    But when you need to create anything more …

    Incentivized
    Chose Adobe InDesign
    Adobe InDesign is a more cohesive program with stronger features and control. It is best used for more indepth presentations and publications. I use it primarily because it allows for more creative and personalized layouts which is useful for showcasing the work I present to …
    Incentivized
    Chose Adobe InDesign
    InDesign's real benefit is it's integration with the other Adobe products, allowing you to work fairly seamlessly with multiple types of design file on a project. The creative cloud allows you to store and use assets quickly and efficiently on multiple projects and really …
    Incentivized
    Chose Adobe InDesign
    These mentioned softwares are great but also limiting. I like working on Adobe Illustrator but it's not meant to create page layouts while working on multiple pages.
    Incentivized
    Chose Adobe InDesign
    Adobe InDesign is definitely better structured and perfectly organised. I am a huge supporter of creativity in the communication field, yet I believe in the importance of balance and design. Adobe InDesign proves to be stronger than its competitors because it leaves room for …
    Incentivized
    Chose Adobe InDesign
    Adobe InDesign is much more intuitive to use, and is set up better for beautiful design presentations.
    Incentivized
    Chose Adobe InDesign
    All of the other Adobe programs focus on other important design aspects and all are equally powerful in those specific areas. The other “publisher” programs are very limited, cumbersome to use/customize content, and are not created with the design team in mind. They produce …
    Incentivized
    Chose Adobe InDesign
    Adobe InDesign is the go-to platform for creating documents, as opposed to Photoshop, which we utilize to create purely graphic elements. In my opinion, InDesign is easier to use and navigate than Photoshop with the snap-to guides. It allows users to easily line up content and …
    Incentivized
    Canva
    Chose Canva
    Adobe products, well compared to Canva has a wide and long learning curve. Adobe spark almost comes close to Canva but lacks these tiny features that Canva focuses on to make the product irresistible to use. Canva also does a great job organizing and recording the designs in …
    Incentivized
    Chose Canva
    Well, Canva is not as advanced as the Adobe products, but for what I need it to do, it is amazing.
    Incentivized
    Chose Canva
    Canva is easier to use and requires less experience. Canva is also so easy it makes it significantly faster to produce content than using any Adobe products. Canva allows you to use professional designs and can help even make the most novice designers produce …
    Incentivized
    Chose Canva
    Canva is easier, faster, and less expensive than Adobe. It allows for people who are not graphic artists to create quality professional looking content fast. I have been able to save hundreds of dollars annually with a single Canva pro subscription vs. a full Adobe …
    Incentivized
    Chose Canva
    Canva has a special niche when it comes to stacking up against the products that I listed above. When it comes to learning curve, with Canva, there is virtually no learning curve; the interface of Canva is easy for any user. Where I reach my limit with Canva is that it …
    Incentivized
    Chose Canva
    I have InDesign but have struggled to become proficient with it. Canva is a more cost-effective and user-friendly alternative. Our designer still works in InDesign and for a designer, it has superior features, but to get some projects completed quickly with higher quality, …
    Incentivized
    Chose Canva
    Canva takes the top used features in Adobe PhotoShop, Illustrator, and InDesign and combines them all into an easy to use web based software. What's not to love about that? Sure, you can't do insane photo editing in Canva, but it does have a nice selection of stock photos that …
    Incentivized
    Chose Canva
    Canva is free, and the free-to-use option is extremely generous and fills many needs across our company. We have not even had to consider upgrading to a paid option because everything we already need is right there. The learning curve is also great, unlike Photoshop in …
    Incentivized
    Chose Canva
    Honestly, Adobe is a great product for designers that know what they are doing, I didn’t have time to teach myself a new program or how to use it. Canva is extremely user-friendly and strat forward. If I ever had an issue o could perform a quick Google search and fix the problem.
    Incentivized
    Formstack
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    84 Answers
    93%
    Would buy again
    86 Answers
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    75 Answers
    94%
    Delivers good value for the price
    84 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    84 Answers
    96%
    Happy with the feature set
    88 Answers
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    69 Answers
    94%
    Lived up to sales and marketing promises
    75 Answers
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    72 Answers
    92%
    Implementation went as expected
    80 Answers
    100%
    Implementation went as expected
    5 Answers
    Best Alternatives
    Adobe InDesignCanvaFormstack Documents
    Small Businesses
    Affinity Publisher
    Score8.5 out of 10
    GIMP
    Score8 out of 10
    Formstack for Salesforce
    Score7.1 out of 10
    Medium-sized Companies
    No answers on this topic
    Adobe Illustrator
    Score9.4 out of 10
    Formstack for Salesforce
    Score7.1 out of 10
    Enterprises
    No answers on this topic
    Adobe PhotoShop
    Score9.2 out of 10
    Conga Composer
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Adobe InDesignCanvaFormstack Documents
    Likelihood to Recommend
    9.2
    (101 ratings)
    9.4
    (176 ratings)
    8.5
    (9 ratings)
    Likelihood to Renew
    10.0
    (3 ratings)
    8.0
    (7 ratings)
    8.0
    (1 ratings)
    Usability
    7.5
    (11 ratings)
    9.4
    (16 ratings)
    -
    (0 ratings)
    Availability
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    5.0
    (64 ratings)
    6.9
    (15 ratings)
    10.0
    (3 ratings)
    In-Person Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Configurability
    8.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Adobe InDesignCanvaFormstack Documents
    Likelihood to Recommend
    Adobe
    Adobe InDesign is very well-suited to creating professional-looking page designs. If you want a newspaper or magazine to have attractive pages that go beyond simple templates, InDesign is the best option out there, to my knowledge. It's less suited to scenarios where people without page design skills are responsible for creating pages, as it requires some training and skills to use effectively.
    Incentivized
    Read full review
    Canva
    They are suited to serve the non-profit space, offering premium features at no charge for up to 50 users. They provide tools for non-graphic designers that help to create appealing and attractive pieces. For those who are unsure about where to start with a project, Canva offers templates that can be edited to suit the current need.
    Read full review
    Formstack
    [Formstack Documents (formerly WebMerge) is] well suited for a mid-size organization that has multiple data inputs and needs to provide structure and professional document generation. As helpful as it is, the cost would prevent smaller businesses from realizing the cost savings that a larger one will.
    Incentivized
    Read full review
    Pros
    Adobe
    • Customization - With Adobe InDesign, as well as many other applications in the Adobe Creative Suite, I can fully customize my workspaces and save different workspaces. This makes it easy to navigate through my project and have the panels and tools I need easily accessible and configured based on my project needs.
    • Styles - Adobe InDesign has character styles, object styles, and tables styles. This speeds up my workflows and allows me to easily apply the same format across multiple elements. This is super helpful, especially when working with length documents.
    • File compatibility - I can easily export my files into so many different file types.
    • The Book feature - This feature is really helpful when creating books or very long documents with multiple sections.
    Incentivized
    Read full review
    Canva
    • It helps you find the right design and helps you start with the right template
    • It helps in creating for all platforms, basically you need to create the design only once and Canva takes care of the rest by resizing the design for whichever platform you want to publish it to.
    • It also comes with a content planner which is extremely helpful for obvious reasons. It relieves you from the hassle of posting when the right time hits.
    • There's a Brand feature which is also extremely fascinating as it helps you store all your brand information (even color) at the same place.
    Read full review
    Formstack
    • Excellent integration with other popular platforms
    • Clear and usable documentation to walk through setup in a number of scenarios
    • Responsive support that provided appropriate answers when we had questions
    • Flexibility in use cases that support multiple modes of use
    Incentivized
    Read full review
    Cons
    Adobe
    • Not naturally a WYSIWYG display (this is an option, and doesn't always work as intended)
    • Moving images and photos around while holding an additional key
    • Layers or objects are not easily clickable behind other objects.
    • Adobe InDesign does require some fair system resources to work smoothly
    Read full review
    Canva
    • I have a hard time coming up with any improvements, perhaps increase the number of free elements to use in design.
    • Maybe, Canva should check if you start editing a previous document to see if you want to change the current design or create a new one as a clone of the current document (design).
    • I'm sorry, I really can't think of a 3rd. Overall, I really like working in Canva.
    Incentivized
    Read full review
    Formstack
    • We've had some issues with document formatting when the Formstack document comes through. Nothing outrageous, but it has been very inconvenient and annoying.
    • The Formstack website is not attractive or user friendly.
    • I think it could be clearer to Formstack users that it is a tool that needs another tool, not a tool all its own.
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    I've had great experiences with the product and plan to continue to use it. It has been my go-to product for designing and creating materials. I have had great luck with it and have been able to create all of the needed marketing materials that have been requested for our company.
    Incentivized
    Read full review
    Canva
    The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
    Incentivized
    Read full review
    Formstack
    Ease of use, nice functionality that saves time
    Read full review
    Usability
    Adobe
    If you know what you are doing it is an amazingly granular and powerful application. You can control pretty much any aspect of the design and layout of your documents and make changes globally and rapidly. But, if you don't know what you are doing...you will be staring at your screen in bewilderment for a long time. You can learn it, but be ready for a hefty time investment.
    Incentivized
    Read full review
    Canva
    It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
    Incentivized
    Read full review
    Formstack
    No answers on this topic
    Reliability and Availability
    Adobe
    I've needed Adobe InDesign team very little which is a bonus in and of itself.
    Read full review
    Canva
    I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
    Incentivized
    Read full review
    Formstack
    No answers on this topic
    Performance
    Adobe
    One of the advantages of Adobe InDesign is it is faster and less glitchy than Microsoft Word.
    Read full review
    Canva
    I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
    Incentivized
    Read full review
    Formstack
    No answers on this topic
    Support Rating
    Adobe
    Adobe support is ok but not great. Chat support often doesn't initially understand the question at-hand and it takes awhile to get to the right agent. Phone support has long wait times, and though I've had more luck there, it does take quite a time investment if you are looking for help. However, Adobe does have some online learning solutions available as well as a knowledgebase for frequently asked questions. If you're looking to learn how to use the platform, there are lots of resources which can typically be found in a few Google searches. If you have a technical issue with the system, that's going to be a bit more of a time investment as far as getting a tech's assistance to resolve the problem.
    Incentivized
    Read full review
    Canva
    Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.
    Read full review
    Formstack
    Support was always readily available and happy to assist whenever I had a question or needed help. Great experience every time.
    Incentivized
    Read full review
    In-Person Training
    Adobe
    Attending Adobe MAX each year is extremely valuable.
    Incentivized
    Read full review
    Canva
    No answers on this topic
    Formstack
    No answers on this topic
    Online Training
    Adobe
    The online training works well and is not wholly necessary as it is user-friendly and you can learn by doing.
    Read full review
    Canva
    No answers on this topic
    Formstack
    No answers on this topic
    Implementation Rating
    Adobe
    Implementation was smooth and easy.
    Read full review
    Canva
    Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
    Incentivized
    Read full review
    Formstack
    No answers on this topic
    Alternatives Considered
    Adobe
    Microsoft products do not match the aesthetic tools that [Adobe] InDesign offers, cannot support the customizable options available for export, and do not produce documents with as high a degree of accessibility. That said, they do have their place in collaboration in a team- I'd consider Office to be the first step and [Adobe] InDesign to be the final product.
    Incentivized
    Read full review
    Canva
    Canva is faster and easy to use. There aren't complex menus like Adobe products and everything is generally intuitive. Menus are mostly open and visible or relatively small. Small changes to the program add to it's usability rather than detract. I also appreciate that Canva helps the user become more creative through use. By giving you editable examples through templates you can choose to re-design something ir create something from scratch w/ a similar concept or feel. Canva often gives me ideas that I can implement into my design or into the entire project even. I also like how Canva is intuitive in it's approach. The program gives you suggestions when it comes to graphics, etc. without getting in your way if you know what you already want
    Read full review
    Formstack
    Each of the programs above answered a specific call to action. While each addressed a small portion of our need, they never quite fit the bill for what we needed. It was actually a representative from three of the ones above which selected WebMerge. They wanted to sell their product, but knew that we would be unfulfilled if we went with them
    Incentivized
    Read full review
    Scalability
    Adobe
    Working in a cloud environment makes it easy to scale and share resources.
    Read full review
    Canva
    Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
    Incentivized
    Read full review
    Formstack
    No answers on this topic
    Return on Investment
    Adobe
    • A great ROI for time in my small architectural practice, [especially] when a design has been updated and a report needs to be submitted. We can be submitting many reports that all look similar, clean and beautiful. We just save as the file and replace the images with more updated images. This way the client finds it easy to navigate updated reports, as many as they can be.
    Read full review
    Canva
    • As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
    • Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
    • I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.
    Incentivized
    Read full review
    Formstack
    • The return on investment has been very good. It's very cost effective product. Our service team is on the phone and it takes away from the customer service if they are having to input the same information on applications. Web Merge eliminates additional key strokes while giving customers more time to run their business.
    Incentivized
    Read full review
    ScreenShots