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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Journey Optimizer

    Score8.3 out of 10
    N/AAdobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A

    Freshchat

    Score7.7 out of 10
    N/AA solution to engage customers with smarter conversations on any channel, designed so support, marketing, sales, and even bots to have conversations at scale with customers.

    $0

    per month free for up to 10 agents

    Pricing
    Adobe Journey OptimizerFreshchat
    Editions & Modules
    No answers on this topic
    Growth
    $19
    per month (billed annually) per agent
    Pro
    $49
    per month (billed annually) per agent
    Enterprise
    $79
    per month (billed annually) per agent
    Offerings
    Pricing Offerings
    Adobe Journey OptimizerFreshchat
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Journey OptimizerFreshchat
    Considered Both Products
    Adobe
    No answer on this topic
    Freshworks Inc
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    48 Answers
    95%
    Would buy again
    36 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    33 Answers
    94%
    Delivers good value for the price
    33 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    43 Answers
    95%
    Happy with the feature set
    36 Answers
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    24 Answers
    96%
    Lived up to sales and marketing promises
    24 Answers
    Implementation went as expected
    68%
    Implementation went as expected
    26 Answers
    95%
    Implementation went as expected
    35 Answers
    Features
    Adobe Journey OptimizerFreshchat
    Chat Analytics and Reports
    Comparison of Chat Analytics and Reports features of Adobe Journey Optimizer and Freshchat
    Feature
    Adobe Journey Optimizer
    -
    Ratings
    Freshchat
    7.4
    18 Ratings
    16% below category average
    Chat history and transcripts00 Ratings7.918 Ratings
    Chat reporting00 Ratings7.218 Ratings
    Chat and web analytics00 Ratings7.215 Ratings
    Best Alternatives
    Adobe Journey OptimizerFreshchat
    Small Businesses
    Simplify360
    Score7.8 out of 10
    Olark
    Score10 out of 10
    Medium-sized Companies
    Customer.io
    Score9.1 out of 10
    Zoho SalesIQ
    Score9.7 out of 10
    Enterprises
    SAP Service Cloud
    Score8.5 out of 10
    Genesys DX (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe Journey OptimizerFreshchat
    Likelihood to Recommend
    8.0
    (49 ratings)
    8.5
    (42 ratings)
    Likelihood to Renew
    7.9
    (2 ratings)
    8.2
    (4 ratings)
    Usability
    7.5
    (49 ratings)
    8.2
    (18 ratings)
    Availability
    7.3
    (1 ratings)
    7.3
    (1 ratings)
    Performance
    6.4
    (1 ratings)
    7.3
    (1 ratings)
    Support Rating
    6.4
    (1 ratings)
    6.3
    (3 ratings)
    In-Person Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Online Training
    4.5
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    7.3
    (2 ratings)
    Configurability
    5.5
    (1 ratings)
    4.5
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    4.5
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    7.3
    (1 ratings)
    4.5
    (1 ratings)
    Professional Services
    9.1
    (1 ratings)
    4.5
    (1 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Adobe Journey OptimizerFreshchat
    Likelihood to Recommend
    Adobe
    Journey Optimizer is really good for tracking journeys. It can tell you exactly where users are clicking, which pages they are visiting, and even link to physical location visits. It’s not well-suited for open-ended journeys where the user can take multiple paths to success. In such scenarios, it does not visualize or track the journey very well.
    Incentivized
    Read full review
    Freshworks Inc
    It is best suited for having 24-hour support, where customers can interact easily, even using their phones, to raise concerns or inquire about information. This makes it easier than going through the documents portal as a source of knowledge or sending emails for worries. However, it can be less appropriate for scenarios when you need more formal communication, like emails, and when proper documentation is necessary.
    Incentivized
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    Pros
    Adobe
    • API based response and ability to invoke the results need via API.
    • Business friendly management of offer priority , the rule assignments.
    • Data Collection from interactions and ability to utilize them without much latency.
    Incentivized
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    Freshworks Inc
    • Real time customer support. During busy times all our available agents can jump on and handle large volume of customer interactions.
    • Automations and canned response features. With automation we can greet our customers the moment a chat gets assigned to an agent letting customers know they are being attended to similarly canned response helps us use templates for generic and commonly asked questions.
    • Dashboards and analytics. Freshchat's ability to build customized dashboards and analyze performance in a granular level helps us monitor workload and manage performance effectively.
    Incentivized
    Read full review
    Cons
    Adobe
    • The email building experience could be better when integrating AEM content fragments.
    • Not great at organizing content in each area. Could make better use of metadata to limit the content the end user has to wade through.
    • Content life cycle management could be more robust.
    Incentivized
    Read full review
    Freshworks Inc
    • Freshchat is one of the best platforms, but still there are certain areas that require further improvement in order for the platform to become flawless.
    • I feel that the automated system in Freshchat is comparatively slow and due to this, it does not respond well according to all the requirements.
    • There are certain features in Freshchat which are not available for everyone and they can only be accessed by those who are paying the highest pricing tier.
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    It has been working very well, and actually it is a reliable tool for audience segmentation and everything that needs to be done for a campaign to deploy correctly
    Incentivized
    Read full review
    Freshworks Inc
    Freshchat has met all our expectations and more. It has allowed our team to be more efficient with their time, field questions quickly, and escalate issues up the chain. We highly recommend freshchat as the perfect addition to anyone already using freshdesk or simply looking for a good solution for in app messaging.
    Incentivized
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    Usability
    Adobe
    AJO certainly requires a firm understanding of how Adobe expects data to be architected. AJO should not be an organizations first experience with an Adobe product. We benefited from ~18 months of experience with RTCDP prior to bringing on AJO. Engageable profiles, data storage, profile usage limits, all factor in when using an omnichannel solution. Marketers must be careful to bring in only the data required for business use cases, and continually evaluate these needs in the face of a changing marketing ecosystem.
    Incentivized
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    Freshworks Inc
    I give it an 8 due to its usability. Yes, I had a few issues to begin with and needed some assistance from Freshchat agents, but considering this is something that is completely new to me, to set up what feels like a professional chat handling system complete with autobot within a day is really saying something I feel.
    Incentivized
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    Reliability and Availability
    Adobe
    I do not rate it perfect because there are times that is not perfectly realiable, and it stops working when you need it the most, especially because the audiences take so long to evaluate and 2 times a dat to do them quickly is really not enough
    Incentivized
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    Freshworks Inc
    Freshchat has always been available when I needed to use it.
    Incentivized
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    Performance
    Adobe
    I really think this is something that can be improved, especially the querrys, sometimes it takes too long for them to run
    Incentivized
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    Freshworks Inc
    Freshchat always loads quickly and communication is quickly sent and received.
    Incentivized
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    Support Rating
    Adobe
    Sometimes when the manager connects to a support representative, even though the response is very immediate, they are not always able to provide a solution and we end up resolving the issue other ways
    Incentivized
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    Freshworks Inc
    The experience we had in past for lets say 4-5 months with the support team and our TAM was really helpful. The changes in the bot flow has helped our bot to ensure we connect with customer easily.
    Incentivized
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    In-Person Training
    Adobe
    It didnpt possess anything new from the online version of it, in fact, there were less
    Incentivized
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    Freshworks Inc
    No answers on this topic
    Online Training
    Adobe
    I give it this rating of 5 because the truth is I started the training with the pages in Adobe and is far more complete and has more explanations that the online training and you can revisit it as many times as you want to, the online non live version is better
    Incentivized
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    Freshworks Inc
    No answers on this topic
    Implementation Rating
    Adobe
    The only thing I wanted to mention is that when going into the email edition, when adding labels, I was able to copy and paste the labels before, and now it has changed and I am no longer able to do it without editing the label itself
    Incentivized
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    Freshworks Inc
    I hope to show new users data because this can save a lot of time
    Read full review
    Alternatives Considered
    Adobe
    Adobe Journey Optimizer takes the lead because it integrates the functionality of several disparate systems, such as Adobe Marketo Engage (content creation/campaign operations) and Adobe Analytics (data, reporting, trends, predictions), to provide a comprehensive approach to campaign coordination and delivery, through reporting and informing our future campaign strategy. All of the products we use are valuable in different contexts. Adobe Journey Optimizer is a true silver bullet for delivering the most engaging, targeted marketing & communications campaigns!
    Incentivized
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    Freshworks Inc
    Messaging across mediums - Freshchat integrates with majority of mainstream instant messaging apps. Like Facebook messenger, Telegram and WhatsApp . This makes it convenient for us to have a presence on the above-mentioned platforms and respond to messages from these platforms from a single Freshchat dashboard.its good app Freshdesk Messaging help me to contact the customer and contact the customer to inform my problem to solve it and is a good app and help full app and its easy to use uncomplicated and Freshdesk Helps me provide good quality to the customer and make customer feedback good for a company
    Read full review
    Contract Terms and Pricing Model
    Adobe
    I didnpt help purchase
    Incentivized
    Read full review
    Freshworks Inc
    Did not help with the purchase
    Incentivized
    Read full review
    Scalability
    Adobe
    This is very functional, is has been great to work with pleople from different areas and being able to show them how adobe journey optimizer works for the team
    Incentivized
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    Freshworks Inc
    We only implemented the product in 1 way so I cant speak to this.
    Incentivized
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    Professional Services
    Adobe
    very professional
    Incentivized
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    Freshworks Inc
    Did not use
    Incentivized
    Read full review
    Return on Investment
    Adobe
    • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
    • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
    Incentivized
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    Freshworks Inc
    • From the positive effect of working on it, it helps employees to speed up their thinking and writing.
    • One of the positive effects of our clients is that their problems are solved easily and quickly.
    • Each employee knows how many of his chats have been resolved.
    • There is no negative effect in general.
    Read full review
    ScreenShots

    Adobe Journey Optimizer Screenshots

    Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerProduct screenshotScreenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer

    Freshchat Screenshots

    Screenshot of Channel Freedom: The interface to engage customers on the channel of their choiceScreenshot of Unified Agent Workspace: Equips agents to deliver personalization at scaleScreenshot of Admin and Analytics: These drive informed decisions to help business scale