Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Journey Optimizer
Score 8.2 out of 10
N/A
Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A
Mobivity
Score 0.0 out of 10
N/A
N/A
$49
per month
VerticalResponse
Score 10.0 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Pricing
Adobe Journey OptimizerMobivityVerticalResponse
Editions & Modules
No answers on this topic
Mobivity
$49.00
per month
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
Adobe Journey OptimizerMobivityVerticalResponse
Free Trial
NoNoYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
YesNoNo
Entry-level Setup FeeOptionalNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Journey OptimizerMobivityVerticalResponse
Features
Adobe Journey OptimizerMobivityVerticalResponse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Journey Optimizer
-
Ratings
Mobivity
-
Ratings
VerticalResponse
9.9
8 Ratings
22% above category average
WYSIWYG email editor00 Ratings00 Ratings10.07 Ratings
Dynamic content00 Ratings00 Ratings10.05 Ratings
Ability to test dynamic content00 Ratings00 Ratings10.04 Ratings
Landing pages00 Ratings00 Ratings10.04 Ratings
A/B testing00 Ratings00 Ratings10.05 Ratings
Mobile optimization00 Ratings00 Ratings10.05 Ratings
Email deliverability reporting00 Ratings00 Ratings10.08 Ratings
List management00 Ratings00 Ratings10.08 Ratings
Triggered drip sequences00 Ratings00 Ratings9.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Journey Optimizer
-
Ratings
Mobivity
-
Ratings
VerticalResponse
10.0
9 Ratings
27% above category average
Dashboards00 Ratings00 Ratings10.09 Ratings
Standard reports00 Ratings00 Ratings10.09 Ratings
Custom reports00 Ratings00 Ratings10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Adobe Journey Optimizer
-
Ratings
Mobivity
-
Ratings
VerticalResponse
10.0
1 Ratings
23% above category average
URL Validation00 Ratings00 Ratings10.01 Ratings
Link Tracking00 Ratings00 Ratings10.01 Ratings
Image Validation00 Ratings00 Ratings10.01 Ratings
Inbox Display00 Ratings00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings00 Ratings10.01 Ratings
Spam Testing00 Ratings00 Ratings10.01 Ratings
Email Previews00 Ratings00 Ratings10.01 Ratings
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Adobe Journey OptimizerMobivityVerticalResponse
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Medium-sized Companies
Dialpad Support
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Score 9.0 out of 10
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
Enterprises
Verint Community
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User Ratings
Adobe Journey OptimizerMobivityVerticalResponse
Likelihood to Recommend
7.9
(22 ratings)
-
(0 ratings)
10.0
(28 ratings)
Likelihood to Renew
-
(0 ratings)
-
(0 ratings)
8.6
(19 ratings)
Usability
7.3
(22 ratings)
-
(0 ratings)
9.0
(5 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
-
(0 ratings)
8.0
(4 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
-
(0 ratings)
10.0
(4 ratings)
User Testimonials
Adobe Journey OptimizerMobivityVerticalResponse
Likelihood to Recommend
Adobe
AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc. Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added. Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market
Read full review
Mobivity
No answers on this topic
VerticalResponse
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
Read full review
Pros
Adobe
  • pre built use case playbooks provide a basis for various trips
  • provides customized messaging
  • custom actions let different systems and databases be easily integrated
Read full review
Mobivity
No answers on this topic
VerticalResponse
  • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
  • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
  • The dashboard is functional and easy to find when you need with a quick search.
Read full review
Cons
Adobe
  • It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
  • there is a window of time during the day that the audiences give out errors and you can´t see the estimates
  • I should be able to select STO in campaigns, not only in journeys
  • I should be able to select the email parameters when using campaigns
Read full review
Mobivity
No answers on this topic
VerticalResponse
  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Read full review
Likelihood to Renew
Adobe
No answers on this topic
Mobivity
No answers on this topic
VerticalResponse
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Read full review
Usability
Adobe
At times, Adobe Journey Optimizer offers too many options, making things less user-friendly than I would personally prefer. As mentioned earlier, there is a tendency to encounter decision paralysis with the increase in available options. While having options is excellent, in typical Adobe fashion, too many can be overwhelming for users
Read full review
Mobivity
No answers on this topic
VerticalResponse
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Read full review
Reliability and Availability
Adobe
No answers on this topic
Mobivity
No answers on this topic
VerticalResponse
Never had an issue with uptime
Read full review
Performance
Adobe
No answers on this topic
Mobivity
No answers on this topic
VerticalResponse
No issues
Read full review
Support Rating
Adobe
No answers on this topic
Mobivity
No answers on this topic
VerticalResponse
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Read full review
Online Training
Adobe
No answers on this topic
Mobivity
No answers on this topic
VerticalResponse
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Read full review
Implementation Rating
Adobe
No answers on this topic
Mobivity
No answers on this topic
VerticalResponse
Salesforce integration never worked right. We had to abandon.
Read full review
Alternatives Considered
Adobe
They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product
Read full review
Mobivity
No answers on this topic
VerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Read full review
Return on Investment
Adobe
  • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
  • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
Read full review
Mobivity
No answers on this topic
VerticalResponse
  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Read full review
ScreenShots

Adobe Journey Optimizer Screenshots

Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerScreenshot of Screenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer