What users are saying about
84 Ratings
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Score 7.9 out of 101
11 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty profile photo

Braze (formerly Appboy)

Appboy provides the most value in allowing multiple teams with different goals and technical experience to collaborate with one product. The editorial team is comfortable creating our messaging, while another team can seamlessly dive into the data and create segments of the users who will be seeing the targeted message. After a campaign is complete, it is easy to look back through the performance and make adjustments for future messaging.
Brian Rees profile photo

Pros

  • End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
  • The Experience Manager is great for managing campaign assets and group collaboration.
  • Targeting has been solid to reach audiences with content that is personalized to their interests.
  • Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.
Jorden Beatty profile photo
  • Push notifications - allows for flexibility in message and content.
  • Custom event reporting - set events in the app code that triggers when certain criteria is met.
  • Segmentation - using user behavior to better target messaging based on what they engage with in-app.
Brian Rees profile photo

Cons

  • The marketing suite is very costly, and often it is difficult to pass through those costs effectively for profitability.
  • Invoice/Estimate management within the suite would be beneficial, but is currently lacking.
  • The social media management services within the suite are strong, but not the best available. Bulk posting and cross-platform can sometimes be clunky and inefficient compared to competitors.
Jorden Beatty profile photo
  • Optimization - provide suggestions for messaging based on experience of past campaigns.
  • Allow for greater flexibility in segmentation dimensions.
  • Reduce latency in reporting - real time or concurrent user data would be useful.
Brian Rees profile photo

Likelihood to Renew

Adobe Marketing Cloud6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues profile photo
No score
No answers yet
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Alternatives Considered

Adobe marketing cloud was a strong fit for our agency, considering we already take advantage of Adobe Creative Suite for creative projects. Competitor marketing platforms have often been tempting to evaluate considering they are often far less expensive, but the extra costs of Adobe Marketing Cloud have been considerably offset when taking into account how much overhead and internal efficiency has been added to our process. That said, Moz and HubSpot, the two primary competitor platforms I have sampled, both had much better billing and estimating tools, a critical part of agency life. They also better handled the ever-changing social media landscape and were often quicker to adapt to emerging marketing trends.
Jorden Beatty profile photo
No answers on this topic

Return on Investment

  • Growth - We now know where to focus our efforts. This has led to increased conversion and an increased conversion rate as we figure out exactly where our effective content is.
  • Spend - We are concentrating our resources where they matter. We've learned that some of our web properties are not paying dividends and so can we can safely reduce spend in those areas.
  • Content - We are finding the right content to draw in visitors and get them to convert. We're also finding the shortcomings. This is going to be key to reducing our bounce rate.
Gitai Ben-Ammi profile photo
  • Increased user consumption of mobile app
  • Increased open rate of push notifications
  • More average user sessions per day / per user prior to use of Appboy
  • Greater understanding of user behavior
Brian Rees profile photo

Pricing Details

Adobe Marketing Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Braze (formerly Appboy)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details