89 Ratings
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Score 8.2 out of 101
21 Ratings
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Score 6.1 out of 101

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
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HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

IBM Web Content Manager is well suited for intranet employee portals, websites which drive extensive marketing content, and e-commerce sites to provide product images and details. It cannot be used a document management system to store large volumes of data as it's purely a web content management system.
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Pros

Adobe Marketing Cloud

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
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HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

  • Well designed web content management system with clearly defined relationships between the various web content objects such as sites, site areas, authoring templates, presentation templates, library resources, components, web content objects, etc.
  • Can create robust content creation and publishing workflows with workflow stages and workflow actions
  • Web Content can be rendered on multiple devices and browsers in a responsive and adaptive manner.
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Cons

Adobe Marketing Cloud

  • Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
  • Adobe could offer multiple price options based on the usage, which is missing at the moment.
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HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

  • Search is not working well. We could not get it work even we worked it with IBM support.
  • Java Applet in Ephox editor is pain. You have to watch that you update your Java version correctly or You cannot edit anything. This might work somehow on enterprise environment with tight workstation configuration. I think that Java Applet editor is the worst part of IBM WCM
  • IBM WCM needs lot of capacity on database and appserver.
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Likelihood to Renew

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
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HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager) 5.7
Based on 6 answers
IBM products always moves forward to adapt to new requirements and technologies. I have used versions 6, 6.1, 7 and 8 of IBM WCM, and I know IBM is ready to revamp the tool based on emerging needs, and still provide the capabilities to migrate your old system to the newer versions.
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Usability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager) 9.0
Based on 2 answers
New versions has increased user experience facilitating usability.
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Support

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager) 7.0
Based on 1 answer
We had some issues related with performing and the support was suitable and sucessful.
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Implementation

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager) 7.0
Based on 1 answer
Implementation was successful due to Websphere application server used.
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Alternatives Considered

Adobe Marketing Cloud

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
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HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

Magento and Prestashop are E-commerce CMS platforms. They are used in a different scale of application than WCM.
Concerning Joomla, it's a useful CMS forsmaller website. Once again this is an other scale of application than WCMLiveray can compete WCM 7 concerning the :¤ specific development¤ security¤ responsive
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Return on Investment

Adobe Marketing Cloud

  • The conversion rate on our targeted emails has risen since we started with Adobe Marketing Cloud.
  • Initially, the ROI was low as the implementation costs were high from a dollar perspective as well as a man hour cost from our end.
  • We are able to directly see how each campaign performs and how we can tweak them based on the data provided by Adobe Marketing Cloud.
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HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

  • Negative: Very complex architecture for on-premise deployments (too many servers to installed)
  • Positive: Easy customization
  • Negative: Architecture limited to cloud solutions
  • WCM is an old product and needs an update
  • Blog, and community are not integrated in Digital Manager for discussion
  • Templates are not available to integrate basic services (FileNet, more complex BPM , e-commerce)
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Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

HCL Digital Experience (formerly IBM WebSphere Portal & Web Content Manager)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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