Adobe Marketing Cloud vs. Microsoft Dynamics 365 Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Marketing Cloud
Score 8.9 out of 10
N/A
Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other…N/A
Microsoft Dynamics 365 Marketing
Score 8.0 out of 10
N/A
Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…
$1,200
per month
Pricing
Adobe Marketing CloudMicrosoft Dynamics 365 Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Marketing CloudMicrosoft Dynamics 365 Marketing
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Adobe Marketing CloudMicrosoft Dynamics 365 Marketing
Considered Both Products
Adobe Marketing Cloud

No answer on this topic

Microsoft Dynamics 365 Marketing
Chose Microsoft Dynamics 365 Marketing
Microsoft Dynamics 365 Marketing is better for organizations that already use Microsoft products. Microsoft Dynamics 365 Marketing is extremely well suited for keeping customer information across the entire organization. Microsoft Dynamics 365 Marketing is also better at …
Top Pros
Top Cons
Best Alternatives
Adobe Marketing CloudMicrosoft Dynamics 365 Marketing
Small Businesses
Airtable
Airtable
Score 8.5 out of 10
Ortto
Ortto
Score 8.8 out of 10
Medium-sized Companies
LeanData
LeanData
Score 9.7 out of 10
Quadient Inspire
Quadient Inspire
Score 9.4 out of 10
Enterprises
Optimizely Content Marketing Platform
Optimizely Content Marketing Platform
Score 8.6 out of 10
Quadient Inspire
Quadient Inspire
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Marketing CloudMicrosoft Dynamics 365 Marketing
Likelihood to Recommend
8.4
(13 ratings)
8.0
(5 ratings)
Likelihood to Renew
6.5
(2 ratings)
1.0
(1 ratings)
Usability
-
(0 ratings)
5.9
(2 ratings)
Support Rating
-
(0 ratings)
6.0
(3 ratings)
User Testimonials
Adobe Marketing CloudMicrosoft Dynamics 365 Marketing
Likelihood to Recommend
Adobe
If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
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Microsoft
Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.
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Pros
Adobe
  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
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Microsoft
  • Customer data management
  • Lead management
  • Campaign strategy design
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Cons
Adobe
  • Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
  • Adobe could offer multiple price options based on the usage, which is missing at the moment.
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Microsoft
  • Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
  • They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
  • Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.
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Likelihood to Renew
Adobe
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
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Microsoft
I wouldn't even think of renewing our use of Marketing 365. It's worthless
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Usability
Adobe
No answers on this topic
Microsoft
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
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Support Rating
Adobe
No answers on this topic
Microsoft
Very reliable
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Alternatives Considered
Adobe
In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
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Microsoft
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
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Return on Investment
Adobe
  • It has helped us track our ROI better and see costs versus revenue coming in directly from emails.
  • A/B testing is very helpful to ensure the best email is being chosen to get sent out.
  • Our deliverability has improved a lot.
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Microsoft
  • It has improved ROI for the organization replacing the old marketing tools being used earlier.
  • Made the organization cloud ready earlier the organization was using on-Prem based solution.
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