Adobe Marketing Cloud vs. Notion

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.

Incentivized

If you want a customizable solution that can be adapted for just about any scenario, I recommend using Notion. If you need a solution that's easy to share with people outside your organization, Notion is great and allows individual or team permission-setting. If you want a turnkey solution, Notion might not be the best since it requires a fair bit of set-up. There are templates that can be purchased to handle this, but I haven't found them very helpful.

Incentivized

• Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
• Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
• Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.

Incentivized

• I love that you can create nested pages, allowing for separate sections to organize information as needed.
• I appreciate the convenience of effortlessly uploading images to any section.
• I appreciate that when adding links, you can embed them so the website displays directly on the page.

Incentivized

• Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
• Adobe could offer multiple price options based on the usage, which is missing at the moment.

Incentivized

• I use Notion on my personal tablet, and unlike on the computer, I have a lot of difficulty editing backgrounds, GIFs, and page dividers. It's not as user-friendly, and often the elements end up cut off or misaligned, which is frustrating.
• While the current calendar feature is helpful, I'd love to see more customization options. The Google Calendar style isn't always ideal, especially for tasks without specific times or for ongoing projects that require daily maintenance.
• It would be fantastic to have more flexibility in customizing Notion pages. For example, I'd love to create planners with the freedom to add illustration boxes, stickers, or GIFs without being restricted to a fixed layout.

Incentivized

Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.

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We're too settled in the ecosystem and we have no major complaints with it. No reason to move unless you have a burning pain point

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Very easy to use (I learned how to use everything on my own) and I was able to set up an entire ecosystem without any courses or other tools. I often say that Notion is like Lego for adults, because there we can use all the available tools to create a multitude of things, from funnels to projects with calculated deadlines and tags.

Incentivized

I would say it is the leader in the industry and was easily the number one choice in two of the three places I have implemented a marketing automation platform. Hubspot is its closest competitor and ended up being the better choice for a membership association but the Adobe product can doo all the things and do them well. Just make sure you get all the discounts available before closing the deal.

Incentivized

The company uses both Notion and Trello within the company. Notion is more for North America employees while Trello is used between Operation team overseas and in North America. Sometimes it's a preference of how the tools look like for project management. I would say both Notion and Trello are nice tools and serves our needs.

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• It has helped us track our ROI better and see costs versus revenue coming in directly from emails.
• A/B testing is very helpful to ensure the best email is being chosen to get sent out.
• Our deliverability has improved a lot.

Incentivized

• It has streamlined our processes across various teams to all work from a signle source of truth
• Maintaining this source of truth is a full time job
• It has reduced our overall tool set by completely eliminating two other softwares we were paying for

Incentivized