What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
2488 Ratings
103 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

WordPress

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
2488 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

Adobe Marketing Cloud

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.
Jorden Beatty | TrustRadius Reviewer

WordPress

If you need a website, WordPress should be on your list. The only exception to that would be a large ecommerce site. I wouldn't recommend WordPress to someone who does hundreds of sales per day via their ecommerce platform. Yes, there are add-ons and plugins that can do it, but you can also mop your floor with your cat. Why do that? There are other platforms that specialize in ecommerce and do it so much better.But if you need a social blog, B2B or B2C lead gen, a non-profit, a membership site, a community bulletin board, news site, arts and music or just a simple about me type of website, WordPress is the perfect platform for you. It's so very popular, that it's not going anywhere. It is a platform that will be supported as long there are websites on the internet! You really can't go wrong. Even if you wanted to do an ecommerce site on WordPress, you can. I just would urge you to look at another solution.
Dave Moll | TrustRadius Reviewer

Feature Rating Comparison

Security

Adobe Marketing Cloud
WordPress
8.5
Role-based user permissions
Adobe Marketing Cloud
WordPress
8.5

Platform & Infrastructure

Adobe Marketing Cloud
WordPress
8.6
API
Adobe Marketing Cloud
WordPress
8.6
Internationalization / multi-language
Adobe Marketing Cloud
WordPress
8.6

Web Content Creation

Adobe Marketing Cloud
WordPress
8.5
WYSIWYG editor
Adobe Marketing Cloud
WordPress
8.6
Code quality / cleanliness
Adobe Marketing Cloud
WordPress
8.0
Admin section
Adobe Marketing Cloud
WordPress
8.2
Page templates
Adobe Marketing Cloud
WordPress
8.4
Library of website themes
Adobe Marketing Cloud
WordPress
9.0
Mobile optimization / responsive design
Adobe Marketing Cloud
WordPress
8.8
Publishing workflow
Adobe Marketing Cloud
WordPress
9.0
Form generator
Adobe Marketing Cloud
WordPress
7.9

Web Content Management

Adobe Marketing Cloud
WordPress
8.5
Content taxonomy
Adobe Marketing Cloud
WordPress
8.7
SEO support
Adobe Marketing Cloud
WordPress
8.4
Bulk management
Adobe Marketing Cloud
WordPress
7.7
Availability / breadth of extensions
Adobe Marketing Cloud
WordPress
9.1
Community / comment management
Adobe Marketing Cloud
WordPress
8.8

Pros

Adobe Marketing Cloud

  • Content Analysis - Between the Pages report and the participation metrics which show what percentage of conversions a page was involved with, you get an excellent analysis of what content is important and effective, and what is not. With the ability to add up to ten metrics side by side, drill downs, and power tools like Ad Hoc Analysis, you will know exactly where you need better content.
  • Pathing - Adobe Analytics captures every single path of every single visit of every single visitor and puts it at your fingertips. There are tools to aggregate common paths so you find out how frequent they are, lots of good page flow reports, and tools to pick out specific paths that will keep you from being overwhelmed. This has been absolutely invaluable to us as we have learned about how our customers are using our sites and which paths are leading to exits rather than converions.
  • Customization - There are so many custom metrics and dimensions you can add and you can create segments based on all of them, along with the out of the box metrics and dimensions. You truly get an implementation that is specific to your company, your needs, your strategy, and your site.
Gitai Ben-Ammi | TrustRadius Reviewer

WordPress

  • It is constantly being improved, with new features added, because of the community code-sourcing aspect.
  • Security vulnerabilities are continually being patched to keep it secure.
  • It has the best plugin repository, by far. So, anytime you have a needed new feature for your website, there is usually a plugin that already exists to allow you to do what you're wanting.
Ben Beck | TrustRadius Reviewer

Cons

Adobe Marketing Cloud

  • Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
  • Adobe could offer multiple price options based on the usage, which is missing at the moment.
Anonymous | TrustRadius Reviewer

WordPress

  • One of the major advantages of WordPress is it is an open source software but sometimes it becomes its disadvantage since it is an open source it is always at the target of hackers especially if the codes have been written by someone else.
  • When you install lots of plugins the website becomes laggy or stutters it takes time to complete the process.
Danish Mirza Baig | TrustRadius Reviewer

Likelihood to Renew

Adobe Marketing Cloud

Adobe Marketing Cloud 6.5
Based on 2 answers
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Rodrigo Domingues | TrustRadius Reviewer

WordPress

WordPress 9.5
Based on 37 answers
My rating is based on the knowledge I have of the community that WordPress has had built around it for years now. It's as solid as it comes when you talk about community involvement and expansion. There's no other CMS out there that can match-up with it, hands down.
Mathew Riexinger | TrustRadius Reviewer

Usability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

WordPress

WordPress 8.5
Based on 15 answers
It's a sophisticated but easy to use piece of software. Many of the content addition pieces are familiar from other pieces of software so there isn't a huge learning curve. And for new areas, there is a lot of info on WordPress.org as well as other WordPress help sites.
Sharon Hurley Hall | TrustRadius Reviewer

Reliability and Availability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

WordPress

WordPress 9.5
Based on 3 answers
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
Martin Aranovitch | TrustRadius Reviewer

Performance

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

WordPress

WordPress 8.6
Based on 2 answers
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site.If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
Martin Aranovitch | TrustRadius Reviewer

Support Rating

Adobe Marketing Cloud

Adobe Marketing Cloud 9.0
Based on 1 answer
Adobe Marketing Cloud has provided us excellent customer service. We found the team very professional and easy to deal with from our first inquiry through integration/setup. Whenever we have had any sort of question or issue they have provided us with great answers and service in a very timely manner.
Anonymous | TrustRadius Reviewer

WordPress

WordPress 7.9
Based on 12 answers
I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
Mathew Riexinger | TrustRadius Reviewer

Online Training

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

WordPress

WordPress 10.0
Based on 1 answer
It is very easy to find online resources to learn how to do just about anything with WordPress.
Lori Berkowitz | TrustRadius Reviewer

Implementation Rating

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

WordPress

WordPress 9.0
Based on 10 answers
As someone who learned how to install and configure WordPress and then began performing the service professionally for other local businesses, and finally ended up teaching and training business owners about the benefits of using WordPress and developing WordPress training products, I am constantly amazed when I hear from business owners that their sites have taken weeks or even months to get built and how much they have paid for it. Getting a professional WordPress site built and fully configured requires only hours or a couple of days. If you learn how to do it yourself, the only cost you have is registering a domain name and getting a web hosting account, which is a requirement for any website. Additionally, WordPress website owners can be up and running and growing their presence online even before deciding on a specific web design "look" for their sites. You can start with any web template and change your theme as soon as you find the design you like, and everything that you have added to your site will remain the same.I have grown to love WordPress, as have thousands of other WordPress users, and I have always taught in my business seminars and workshops that, unless what you plan to do online requires some specific custom-built complex application, then consider using WordPress. WordPress is the ideal platform of choice to consider for most business website needs - it can save you thousands of dollars on web development costs and it puts you in the driver's seat of your own online vehicle!
Martin Aranovitch | TrustRadius Reviewer

Alternatives Considered

Adobe Marketing Cloud

In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
Luiz Lai | TrustRadius Reviewer

WordPress

WordPress offers a combination of power and ease of use that no other system matches. For 98% of all small business websites it is completely capable and is going to be easier for clients to use, resulting in fewer support issues. In the rare cases where something is needed that WordPress simply isn't suited to, I find that Drupal usually provides a solution that works.
Dane Morgan | TrustRadius Reviewer

Scalability

Adobe Marketing Cloud

No score
No answers yet
No answers on this topic

WordPress

WordPress 10.0
Based on 1 answer
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus.Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc.The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc.The scaling possibilities of WordPress are truly endless.
Martin Aranovitch | TrustRadius Reviewer

Return on Investment

Adobe Marketing Cloud

  • The conversion rate on our targeted emails has risen since we started with Adobe Marketing Cloud.
  • Initially, the ROI was low as the implementation costs were high from a dollar perspective as well as a man hour cost from our end.
  • We are able to directly see how each campaign performs and how we can tweak them based on the data provided by Adobe Marketing Cloud.
Anonymous | TrustRadius Reviewer

WordPress

  • Because the WordPress platform is free and hosting is not expensive, WordPress usage can positively impact maintenance cost of running a small ecommerce website or a medium-sized blog.
  • Many software companies release free WordPress modules, making it easy to assemble a site with basic functionality quickly.
Michael D. Bower | TrustRadius Reviewer

Pricing Details

Adobe Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

WordPress

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Marketing Cloud
8.5
WordPress
9.1

Likelihood to Renew

Adobe Marketing Cloud
6.5
WordPress
9.5

Usability

Adobe Marketing Cloud
WordPress
8.5

Reliability and Availability

Adobe Marketing Cloud
WordPress
9.5

Performance

Adobe Marketing Cloud
WordPress
8.6

Support Rating

Adobe Marketing Cloud
9.0
WordPress
7.9

In-Person Training

Adobe Marketing Cloud
WordPress
7.0

Online Training

Adobe Marketing Cloud
WordPress
10.0

Implementation Rating

Adobe Marketing Cloud
WordPress
9.0

Scalability

Adobe Marketing Cloud
WordPress
10.0

Add comparison