What users are saying about

Adobe Social

39 Ratings

eClincher

4 Ratings

Adobe Social

39 Ratings
Score 6.7 out of 101

eClincher

4 Ratings
Score 8.9 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
No photo available

eClincher

For a business running multiple social platforms, or for a small to medium sized agency I find eClincher brilliant. I do sometimes find its speed a little slow so I can imagine this could be annoying if you were a very large organisation.If you want to be able to have complete visibility to all your social activity/that of your clients including scheduling, posting, queueing evergreen content, responding to engaged fans, produce attractive reports, follow key words etc etc it's great!
Adeline Garman BA (Hons) DipM MCIM profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.4
eClincher
7.3
Boolean keyword searches
Adobe Social
2.2
eClincher
8.0
Filtering out noise/spam
Adobe Social
2.2
eClincher
6.0
Sentiment analysis
Adobe Social
2.2
eClincher
Broad channel coverage
Adobe Social
3.1
eClincher
8.0

Publishing

Adobe Social
3.2
eClincher
8.2
Content planning and scheduling
Adobe Social
4.2
eClincher
9.6
Audience targeting
Adobe Social
3.3
eClincher
7.0
Content optimization
Adobe Social
2.3
eClincher
7.0
Workflow management
Adobe Social
3.2
eClincher
9.0

Engagement

Adobe Social
2.2
eClincher
8.7
Automated routing and prioritization
Adobe Social
2.2
eClincher
9.0
Customer interaction histories
Adobe Social
2.2
eClincher
9.1
Bulk actions
Adobe Social
2.1
eClincher
7.9

Marketing

Adobe Social
2.1
eClincher
Lead generation
Adobe Social
2.1
eClincher
Content marketing
Adobe Social
2.2
eClincher
Paid media management
Adobe Social
2.1
eClincher
Campaigns and promotions
Adobe Social
2.2
eClincher

Channel coverage/integration

Adobe Social
3.0
eClincher
8.2
Twitter
Adobe Social
4.3
eClincher
8.5
Facebook
Adobe Social
3.3
eClincher
8.5
LinkedIn
Adobe Social
3.1
eClincher
8.5
Google+
Adobe Social
3.2
eClincher
7.3
Instagram
Adobe Social
3.0
eClincher
8.5
Pinterest
Adobe Social
3.0
eClincher
8.0
YouTube
Adobe Social
1.2
eClincher
8.0

Reporting/analytics

Adobe Social
2.2
eClincher
9.0
Campaign success analytics
Adobe Social
2.3
eClincher
9.0
Real-time tracking
Adobe Social
2.2
eClincher
9.0
Competitor analysis
Adobe Social
2.2
eClincher

Account management

Adobe Social
2.6
eClincher
8.3
Role-based user permissions & privileges
Adobe Social
3.2
eClincher
8.1
Mobile access
Adobe Social
2.0
eClincher
8.5

Pros

  • Integrates with Omniture SiteCatalyst data
  • Integrated photo editing tools
Chris Cartwright profile photo
  • eClincher enables me to produce white label reports showing statistics and illustrated with graphs. These are produced in seconds against the couple of hours it would take me to produce the same documents manually.
  • I love the 'queueing' feature which means I can save evergreen content to queues and have them reposted according to my desired schedule. One of the key benefits to this is that if I am unable to schedule content for whatever reason I am reassured that content will still be posted via queues.
  • The integration with tools such as Feedly and Canva is outstanding as it means I have a single dashboard from which to manage most of my day to day activities.
Adeline Garman BA (Hons) DipM MCIM profile photo

Cons

  • Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
  • Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
  • The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
No photo available
  • I struggle to find anything to criticise about this tool. The staff are very accessible and any problems I experience are usually resolved quickly via chat. This includes any 'cons' whereby I have made a couple of suggestions for feature requests and these have actually been developed and implemented.
Adeline Garman BA (Hons) DipM MCIM profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Social is like the Cadillac of Social Listening tools. It provides everything from analytics, sentiment, custom reporting, campaign organization and geography of engagement. To be able to access social media accounts, publish content, create reports and track influencers was a big deal. It was the best decision our company could have made.
Melissa Butler profile photo
There are loads of social scheduling tools out there. I was using Buffer but then found it was limited in terms of listening and reporting so I started to look at a more professional software. I tried Hootsuite but hated the interface, way too busy with the primary focus being on feeds rather than scheduling. Sprout Social I found clunky and hard to use. eClincher was recommended to me by a friend. I think the interface (desktop and mobile) is easy to use but what sets it apart is its support - the live chat is brilliant.
Adeline Garman BA (Hons) DipM MCIM profile photo

Return on Investment

  • Unable to pull reports on moderation activities as there is no way to pull reports based on conversation tags.
  • No integration with Instagram
  • Reporting is lacking in information, often missing key elements.
Chris Cartwright profile photo
  • Improved staff productivity tenfold.
  • Have not been able to calculate an ROI however, it has enabled us to take on more client accounts therefore improving turnover.
Adeline Garman BA (Hons) DipM MCIM profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Social Editions & Modules
Adobe Social
Additional Pricing Details

eClincher

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
eClincher Editions & Modules
eClincher
Edition
Basic
$49
Premier
$99
Agency
$199
Enterprise
$599
Additional Pricing Details