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40 Ratings
4 Ratings
40 Ratings
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Score 6.8 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.3 out of 101

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Likelihood to Recommend

Adobe Social

Adobe Social is not ready for prime-time, it is lacking in many ways.
Chris Cartwright profile photo

eClincher

We are a small, boutique agency with a limited number of clients. Our clients, in turn, have social profiles on 2-6 different networks each. At our current portfolio, we need more profile connections than most SMM can offer, but fewer than a massive enterprise option. eClincher is perfect for smaller agencies that can't justify the cost of some massive SaaS solution, but still need an SMM to save time and craft cohesive messages. It is bare bones and little harder to use than some of the other more established SMM programs out there. Because of that, there is a learning curve for people who aren't as familiar with computers. eClincher is better from an agency side, but may not be the best solution to resell to a client.
Scott Walker profile photo

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
eClincher
7.2
Boolean keyword searches
Adobe Social
2.1
eClincher
7.5
Filtering out noise/spam
Adobe Social
2.1
eClincher
5.0
Sentiment analysis
Adobe Social
2.1
eClincher
Broad channel coverage
Adobe Social
3.1
eClincher
9.0

Publishing

Adobe Social
3.1
eClincher
8.1
Content planning and scheduling
Adobe Social
4.1
eClincher
9.8
Audience targeting
Adobe Social
3.2
eClincher
7.0
Content optimization
Adobe Social
2.2
eClincher
6.5
Workflow management
Adobe Social
3.1
eClincher
9.0

Engagement

Adobe Social
2.1
eClincher
6.9
Automated routing and prioritization
Adobe Social
2.1
eClincher
6.7
Customer interaction histories
Adobe Social
2.1
eClincher
6.0
Bulk actions
Adobe Social
2.1
eClincher
7.9

Marketing

Adobe Social
2.1
eClincher
5.0
Lead generation
Adobe Social
2.1
eClincher
Content marketing
Adobe Social
2.1
eClincher
5.0
Paid media management
Adobe Social
2.0
eClincher
Campaigns and promotions
Adobe Social
2.1
eClincher

Channel coverage/integration

Adobe Social
2.9
eClincher
9.0
Twitter
Adobe Social
4.2
eClincher
9.1
Facebook
Adobe Social
3.1
eClincher
9.1
LinkedIn
Adobe Social
3.1
eClincher
9.1
Google+
Adobe Social
3.1
eClincher
8.3
Instagram
Adobe Social
3.0
eClincher
9.1
Pinterest
Adobe Social
3.0
eClincher
9.0
YouTube
Adobe Social
1.1
eClincher
9.0

Reporting/analytics

Adobe Social
2.1
eClincher
9.5
Campaign success analytics
Adobe Social
2.1
eClincher
9.5
Real-time tracking
Adobe Social
2.1
eClincher
9.4
Competitor analysis
Adobe Social
2.1
eClincher

Account management

Adobe Social
2.6
eClincher
8.2
Role-based user permissions & privileges
Adobe Social
3.1
eClincher
8.0
Mobile access
Adobe Social
2.0
eClincher
8.3

Pros

  • Posting to three outlets/channels at once
  • Tracking various campaigns
  • Ability to scale the use from basic/simple to complex
  • Easy to edit channels separately before posting/scheduling
No photo available
  • eClincher supports nearly every social network and connects to a large number of sources (blogs, bit.ly, Google Analytics, Google My Business). This makes workflow tremendously easy.
  • Posting Groups. At higher levels of service, eClincher allows you to set-up individual brand accounts. My agency isn't at that level, so we utilize eClincher's posting groups to make 1-click groups that post to all of the profiles for each client. This allows us to quickly post a cohesive message across all channels.
  • Workflow management: eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients' accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what's being said. Altogether, eClincher makes a 1-app solution for Social Media Management.
Scott Walker profile photo

Cons

  • Editing a scheduled post is problematic in terms of content or just date/time
  • Reliability: I have experienced various glitches. Yesterday it would not let me attach a link to a post.
  • Ability to tag a Facebook page and other missing functionality.
  • Instagram.
No photo available
  • Appearance: I don't mind the bare-bones look of eClincher (I like the functionality, and would rather have more functions than form). But, I think eClincher will continue to be a successful competitor to some of the bigger Social Media Managment SaaS with more attractive front-ends.
  • Bugs: There are a lot of little bugs that pop up that make for less than seamless experience. Occasional lock-ups or form breaks that need a full refresh to reset are particularly noticeable, though not unexpected.
  • The App is still new, so much of the usability and functionality is missing. Some additional development and UX/UI testing should improve the App functions.
  • When you post a message across multiple platforms, sometimes the post or image isn't in the correct format (e.g. too many characters for Twitter, too long of a video of Instagram). It would be convenient to have a quick solution to post a variant for that channel. As in, if I craft a post for 5 different networks, but it is too long for Twitter, give an option to edit the Twitter version of the post without changing the other platforms. [Right now, my solution is to copy the information, remove the channel in question, schedule the post as is, then create a new post specifically for the offending channel. Not an elegant solution, but still easier than posting directly to the channel.)
Scott Walker profile photo

Likelihood to Renew

Adobe Social5.4
Based on 11 answers
Overall a great product.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Social2.1
Based on 2 answers
Social moves at the speed of light, Adobe Social doesn't. I found posting via the system very cumbersome.
Sandy Adam profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Social8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
No photo available
No score
No answers yet
No answers on this topic

Online Training

Adobe Social6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Social5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I personally did not ever recommend the selection of Adobe Social as I did not feel it was suitable for our needs. Having now reviewed the products I've listed here, we have decided to switch over to Hootsuite Enterprise as that appears (on the surface) to be the best fit for us.
No photo available
In my quest to find the best Social Media Management software, I tried just about every service out there (scrolling through Capterra, TrustRadius, and G2 Crowd to find new programs). I was able to go for about 4 months on free trials alone and kept a log of the pros and cons, and weighed those against time saved and cost. Though there were many "prettier" options out there, eClincher had the most options at the best price point. It also had the best growth options for growing agencies.
Scott Walker profile photo

Return on Investment

  • Adobe Social has only had negative impact on ROI, as it takes longer to publish to social media while offering no major benefits in return.
  • We have lost a lot of time due to downtime in Adobe Social, some of which was not ever scheduled or announced in advance.
  • Now that Adobe Social is being retired, we're also having to migrate to another tool which is time-consuming. But at least it's time we feel good about spending!
No photo available
  • I estimate that I save around 5-10 work hours each month. It may be more, but I want to put a conservative estimate here. eClincher reduces the amount of time needed to post to each channel, collates all the notifications into one stream, and offers time-saving tools that streamline social media management for multiple clients. This saves me time that I can spend on other projects or client acquisition. Which in turn, could reduce costs for clients or my agency as a whole.
  • Scheduled posting allows me to "bank" time (use excess hours or downtime to store posts for later time periods where I may be busier), but it also frees up my weekends and evenings with scheduled posts. Though some platforms offer post scheduling natively (Facebook), many others do not (LinkedIn, Instagram). This offers better time management (especially on fixed-hour contracts) and a healthier work-life balance.
Scott Walker profile photo

Pricing Details

Adobe Social

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Social Editions & Modules
Adobe Social
Additional Pricing Details

eClincher

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
eClincher Editions & Modules
eClincher
Edition
Basic
$49
Premier
$99
Agency
$199
Enterprise
$599
Additional Pricing Details