What users are saying about
43 Ratings
10 Ratings
43 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.2 out of 100

Likelihood to Recommend

Adobe Social

Adobe Social is not well suited to any type of social publishing, reporting or listening, particularly on a large scale within a major enterprise. It can, on occasion, completely fail to do what is asked of it. Customer support is slow and representatives often don't even read the ticket properly and ask questions answered by the ticket.
Anonymous | TrustRadius Reviewer

eClincher

Best suited for a marketer that cares about reports, needs a social media management platform and doesn't want to pay more for a more aesthetically pleasing version of a platform with the same or less functionality, such as Hootsuite or Sprout Social. For a social media marketer that wants to automate some of their postings, the queues feature is great for this functionality.Not best suited for beginners to social media, as their platform is best utilized with someone familiar with the industry that knows what they are doing. Their chat support team is very good though, but this type of individual might find themselves spending a lot of time on the platform.
Dave Bloom | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Adobe Social
2.3
eClincher
7.3
Boolean keyword searches
Adobe Social
2.0
eClincher
7.9
Filtering out noise/spam
Adobe Social
2.0
eClincher
7.5
Sentiment analysis
Adobe Social
2.0
eClincher
Broad channel coverage
Adobe Social
3.0
eClincher
6.5

Publishing

Adobe Social
3.0
eClincher
8.3
Content planning and scheduling
Adobe Social
4.0
eClincher
9.4
Audience targeting
Adobe Social
3.0
eClincher
7.0
Content optimization
Adobe Social
2.0
eClincher
8.1
Workflow management
Adobe Social
3.0
eClincher
8.7

Engagement

Adobe Social
2.0
eClincher
6.5
Automated routing and prioritization
Adobe Social
2.0
eClincher
5.9
Customer interaction histories
Adobe Social
2.0
eClincher
4.7
Bulk actions
Adobe Social
2.0
eClincher
8.7

Marketing

Adobe Social
2.0
eClincher
9.2
Lead generation
Adobe Social
2.0
eClincher
Content marketing
Adobe Social
2.0
eClincher
9.2
Paid media management
Adobe Social
2.0
eClincher
Campaigns and promotions
Adobe Social
2.0
eClincher

Channel coverage/integration

Adobe Social
2.9
eClincher
9.4
Twitter
Adobe Social
4.0
eClincher
10.0
Facebook
Adobe Social
3.0
eClincher
9.1
LinkedIn
Adobe Social
3.0
eClincher
10.0
Google+
Adobe Social
3.0
eClincher
9.9
Instagram
Adobe Social
3.0
eClincher
7.2
Pinterest
Adobe Social
3.0
eClincher
9.9
YouTube
Adobe Social
1.0
eClincher
9.9

Reporting/analytics

Adobe Social
2.0
eClincher
8.8
Campaign success analytics
Adobe Social
2.0
eClincher
9.1
Real-time tracking
Adobe Social
2.0
eClincher
8.5
Competitor analysis
Adobe Social
2.0
eClincher

Account management

Adobe Social
2.5
eClincher
8.9
Role-based user permissions & privileges
Adobe Social
3.0
eClincher
8.9
Mobile access
Adobe Social
2.0
eClincher
8.9

Pros

Adobe Social

  • Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
  • Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
  • Recent update to newest version did bring some noticable improvements.
Anonymous | TrustRadius Reviewer

eClincher

  • eClincher supports nearly every social network and connects to a large number of sources (blogs, bit.ly, Google Analytics, Google My Business). This makes workflow tremendously easy.
  • Posting Groups. At higher levels of service, eClincher allows you to set-up individual brand accounts. My agency isn't at that level, so we utilize eClincher's posting groups to make 1-click groups that post to all of the profiles for each client. This allows us to quickly post a cohesive message across all channels.
  • Workflow management: eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients' accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what's being said. Altogether, eClincher makes a 1-app solution for Social Media Management.
Scott Walker | TrustRadius Reviewer

Cons

Adobe Social

  • It would be great if Adobe scheduled video uploads for Twitter.
  • A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
  • Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
Anonymous | TrustRadius Reviewer

eClincher

  • It's not very visually appealing, but this is not a dealbreaker.
  • The reporting features could definitely use some work. I still get more value from the native SNS pages, but this is quickly changing. They removed the "export to CSV" functionality, but they plan to reintroduce it soon. As mentioned previously, they really respond to criticism well and update the tool constantly.
  • The inbox could use some work. I don't like being directed offsite to view certain comments deemed "requests for further info" when they could just easily display them there.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Social

Adobe Social 5.4
Based on 11 answers
I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone
Robert Randle | TrustRadius Reviewer

eClincher

eClincher 10.0
Based on 1 answer
Unless the price of eClincher moves to a point where it is too much to justify, I don't see any reason why we wouldn't continue to use eClincher for our agency. The value at this price-point is unbelievable and we'd be foolish to move to a pricier program purely for the sake of slicker graphics or UI. eClinchers pricing is fantastic, and is only matched by its functionality—it matches or beats any of the major Social Media Manager SaaS programs out there for a fraction of the cost. This tool is great for growing agencies, but would also be useful for any marketing department or large agency that wants to streamline their social media workflow.
Scott Walker | TrustRadius Reviewer

Usability

Adobe Social

Adobe Social 2.1
Based on 2 answers
The new UX is gorgeous and overall usability of the tool has improved greatly, but there has also been an increase in slow loads and overall login issues.
Anonymous | TrustRadius Reviewer

eClincher

eClincher 9.0
Based on 1 answer
Assuming there are no weird bug that prevent the system from updating or registering your actions, eClincher is very simple to use. The posting function is pretty straight forward: select the channel or posting group to post to, insert content, and add to schedule. The posting function offers you lots of tools such as connection to free image services, import from pocket/feedly, attach file from computer, shorten link, or attach gif, among others. This makes it easy to create engaging content and then schedule it for multiple channels, all from one screen.
Scott Walker | TrustRadius Reviewer

Support Rating

Adobe Social

Adobe Social 8.0
Based on 1 answer
The Adobe support team is really helpful. We have recently gone through a number of account reps since our favorite rep was promoted off of our account, so we are hoping for better service in our newest rep.
Anonymous | TrustRadius Reviewer

eClincher

No score
No answers yet
No answers on this topic

Online Training

Adobe Social

Adobe Social 6.0
Based on 1 answer
Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.
Anonymous | TrustRadius Reviewer

eClincher

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Social

Adobe Social 5.0
Based on 1 answer
The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification
Anonymous | TrustRadius Reviewer

eClincher

eClincher 8.0
Based on 1 answer
Be patient. eClincher isn't perfect and has some software issues. These issues will be exacerbated if you get frustrated or have a slow connection. If something "breaks" or locks up, just refresh the page and re-do that step. It may take your team a couple weeks to get use to using the new system. Once they've gotten the hang of it, I'm sure they'll love the amount of time they save. I'd recommend taking your time with the set-up. Though there aren't a lot of steps to get everything squared away, you can break the process into small chunks to make sure you're managing your time. To just hook-up all the social accounts, it may only take an hour or so. But, if you want to set-up all the extra tools (such as user accounts, listening feeds, posting groups, schedules, etc.) it'll take longer. I think it took around a day to set-up completely, but your mileage my vary.
Scott Walker | TrustRadius Reviewer

Alternatives Considered

Adobe Social

Hootsuite Enterprise is superior in many ways, but the biggest factor is probably that it is constantly evolving and adding new features, working directly with social media companies ahead of new releases. Adobe seems to have stopped developing their product.
Chris Cartwright | TrustRadius Reviewer

eClincher

There are loads of social scheduling tools out there. I was using Buffer but then found it was limited in terms of listening and reporting so I started to look at a more professional software. I tried Hootsuite but hated the interface, way too busy with the primary focus being on feeds rather than scheduling. Sprout Social I found clunky and hard to use. eClincher was recommended to me by a friend. I think the interface (desktop and mobile) is easy to use but what sets it apart is its support - the live chat is brilliant.
Adeline Garman BA (Hons) DipM MCIM | TrustRadius Reviewer

Return on Investment

Adobe Social

  • A bespoke report we created (and had to pay additional money to work with Adobe to create) paid dividends. It signaled to us that one of the characters in our show was receiving out-sized chatter - and we pivoted our marketing plans as a result.
  • It was awful for tracking realtime trends, stats and chatter.
Anonymous | TrustRadius Reviewer

eClincher

  • Makes it much easier to manage our social publishing
  • Makes it much easier to manage our social engagement
  • Makes it much easier to manage our social reporting
Dave Bloom | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Social

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Social Editions & Modules

Additional Pricing Details

eClincher

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

eClincher Editions & Modules

Edition
Basic$49
Premier$99
Agency$199
Enterprise$599
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Adobe Social
    2.0
    eClincher
    8.8

    Likelihood to Renew

    Adobe Social
    5.4
    eClincher
    10.0

    Usability

    Adobe Social
    2.1
    eClincher
    9.0

    Reliability and Availability

    Adobe Social
    7.0
    eClincher

    Performance

    Adobe Social
    5.0
    eClincher

    Support Rating

    Adobe Social
    8.0
    eClincher

    Online Training

    Adobe Social
    6.0
    eClincher

    Implementation Rating

    Adobe Social
    5.0
    eClincher
    8.0

    Add comparison