Adobe Stock consists of curated asset collections that allow users to explore diverse collections of high-resolution, royalty-free, stock assets for use in digital projects.
$29
per month
PathFactory
Score 8.4 out of 10
N/A
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.
If you're looking for quality professional images for sales and marketing collateral, presentations, social media pages, and graphics, it's great. If you have a very specific industry or subject, sometimes it is too cumbersome to find what you need. They need a better variety of people in their images as well.
It's a great tool if you want to create experiences on web and share content with your audience - especially if you want to create bingeable content. For a microsite, I would like to see more modules that build up a page, and great examples for inspiration
Presents a huge collection of distinctive graphics with all sorts of options to fit the user's particular need of the day.
Allows for easy grab-and-go, cut-and-paste of the sample proofs so that a graphic designer can work up an idea and present it to the team before purchasing it.
Operates a user-friendly platform so that team members who haven't used the program but is suddenly needed to jump in on a project can figure it out quickly.
I really do wish Adobe Stock would offer editorial-based content. There are no historical photos, photos of world figures, or other event-based content. We have to go to Getty for that.
Their video offerings are OK, but there is room for improvement.
The current enter-level monthly plan does not provide for any video downloads at all.
Microsite was very hard to build ourselves. Changing the site can be really confusing and is not always intuitive. We have trouble knowing how to update items to get it to work the way we want it to.
Better instructions on how to customize tracks and use the different tools.
Users that come in without UTM parameters should still be included in all data reporting.
Because it is easy to use, has a robust database of all kinds of photos, has industry photos that we serve clients in, is quick and easy to download the licensed images, easy to find similar images, cost effective, acts as a source of quality images we can use on high resolution art.
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
the user interface is very basic their filter function is difficult for beginners to use although after sometime of use you wont find any problem in that, their library is good but again. they still have to work on their library volume with current quality standards. apart from interface which is a personal perspective everything is amazing in this platform.
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
In comparison to other options, Adobe Stock is far more user-friendly. Adobe Stock has helped me find quality photos. One-stop licensing's convenience and variety were important. Instead of buying photos per image, we usually find something similar at Adobe and license it under our subscription. I prefer Adobe's curated resources over other services. Adobe Stock's filters make finding the right image easy.
I used Uberflip in a past company. I think they are pretty comparable. From what I remember, Uberflip was more intuitive to use, but I think PathFactory might have more capabilities. Although this was years ago, I am not aware of Uberflip's functionality now. I have had good experiences with both.
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
I used stock photos for my blog posting on medium and website creation. I found adobe stock a very amazing site for high-quality images.
It has resolved the issue where I would spend countless hours looking for a photo on Google or other stock-image websites, no other stock photos website is perfect and stunning like Adobe Stock. Overall, it's a fantastic time-saver.
Overall, I found images impact more than words while blog posting on medium and other social media, so I can say that Adobe Stock helps me in growing my startup…
We saw ROI within the first 9 months of using PathFactory.
Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
