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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    PathFactory

    Score8.3 out of 10
    N/APathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A
    Pricing
    PathFactory
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    PathFactory
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    PathFactory
    Considered Both Products
    PathFactory
    Chose PathFactory
    unsure
    Incentivized
    Chose PathFactory
    To be honest we haven't yet looked into other tools, but I'm willing to bet 99% of them are better than this service. Even if a competitor is nearly equal or less expensive in terms of the back- or front-end UX, I'd happily go with a more expensive option that has decent …
    Incentivized
    Chose PathFactory
    I used Uberflip in a past company. I think they are pretty comparable. From what I remember, Uberflip was more intuitive to use, but I think PathFactory might have more capabilities. Although this was years ago, I am not aware of Uberflip's functionality now. I have had good …
    Incentivized
    Chose PathFactory
    It's pretty similar vs Folloze but much more easier to use than Drupal!
    Incentivized
    Chose PathFactory
    I find PathFactory provides a better content consumption experience than other platforms I've used previously. Tracks, for example, are fairly straightforward, in concept and in consumption, which is better than other "fancier" ways of presenting content.
    Incentivized
    Chose PathFactory
    PathFactory is a more complete solution than the others that we looked at. It covers all of our needs for Lead Generation and also ABM, rather than other platforms that have more focus on one of these areas. It means that it's a more cost-effective and more integrated solution …
    Incentivized
    Chose PathFactory
    Pathfactory is better overall in terms of user experience and customer service.
    Incentivized
    Chose PathFactory
    I've used them all. PathFactory has the best combination of functionality.
    Incentivized
    Chose PathFactory
    N/A - I did not research or use any other similar tool.
    Incentivized
    Chose PathFactory
    At the time, PathFactory was selected because the product was way more mature, however with time, and because of it's size and maturity it is less flexible.
    Incentivized
    Chose PathFactory
    N/A
    Incentivized
    Chose PathFactory
    I view Advisor and PF as different platforms with different use cases. Advisor for sales enablement, support and training of internal teams vs. PF as a content hub for prospects and existing customers.
    Incentivized
    Chose PathFactory
    As compared to others Pathfactory is the result of breaking down departmental silos, focusing on clients, and automating as much as possible to allow teams to SEIZE EVERY OPPORTUNITY
    Incentivized
    Chose PathFactory
    My manager selected PathFactory, and I have not evaluated other platforms.
    Incentivized
    Chose PathFactory
    PathFactory does the same work as Adobe but takes it a step further by providing the tiniest bit of information rather than providing only a holistic overview. These tiny details sure do come in handy when you need them
    Incentivized
    Chose PathFactory
    The overall capabilities and seemed more robust and pertinent to our needs, also, the final experience is more friendly to our users.
    Incentivized
    Chose PathFactory
    n/a
    Incentivized
    Chose PathFactory
    Similar functionality, easier UX, and lower price. PathFactory seemed a more appropriate tool for an organization of our size where we can't afford to have the whole department engineering a content hub. We needed a quick and easy-to-use tool to deliver value fast.
    Incentivized
    Chose PathFactory
    We directly evaluated Uberfip and PathFactory, and PathFactory fit our use case more. They were more marketing user-focused, whereas Uberflip's main user was sales. Integrating insights into our different systems was key, and PathFactory was the only tool that could do that. …
    Incentivized
    Chose PathFactory
    I have evaluated Uberflip. PathFactory seems to parallel a lot of features, but it's more affordable.
    Incentivized
    Chose PathFactory
    I'm not sure. I wasn't on the team yet when we looked at this product
    Incentivized
    Chose PathFactory
    I didn't evaluate any products
    Incentivized
    Chose PathFactory
    Pathfactory provides the best experience from the prospects perspective and did everything we were looking for.
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    67 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    50 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    67 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    45 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    47 Answers
    Features
    PathFactory
    Content Publishing
    Comparison of Content Publishing features of PathFactory
    Feature
    PathFactory
    8.2
    158 Ratings
    5% above category average
    Content hub8.4150 Ratings
    Forms / Gated content7.5150 Ratings
    Embedded CTAs8.0135 Ratings
    Content distribution9.09 Ratings
    Content promotion9.06 Ratings
    Content automation7.0120 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of PathFactory
    Feature
    PathFactory
    8.2
    158 Ratings
    11% above category average
    Audience profiling and targeting7.7132 Ratings
    Closed-loop tracking and reporting7.8125 Ratings
    Content performance analytics8.3157 Ratings
    Campaign optimization dashboard8.98 Ratings
    Best Alternatives
    PathFactory
    Small Businesses
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Contently
    Score9.9 out of 10
    All AlternativesView all alternatives
    User Ratings
    PathFactory
    Likelihood to Recommend
    8.5
    (158 ratings)
    Likelihood to Renew
    9.0
    (7 ratings)
    Usability
    9.3
    (3 ratings)
    Availability
    10.0
    (8 ratings)
    Performance
    10.0
    (8 ratings)
    Support Rating
    9.1
    (4 ratings)
    In-Person Training
    8.2
    (1 ratings)
    Online Training
    10.0
    (7 ratings)
    Implementation Rating
    10.0
    (7 ratings)
    Configurability
    9.0
    (2 ratings)
    Ease of integration
    9.3
    (2 ratings)
    Product Scalability
    8.6
    (2 ratings)
    Vendor post-sale
    9.3
    (2 ratings)
    Vendor pre-sale
    9.0
    (2 ratings)
    User Testimonials
    PathFactory
    Likelihood to Recommend
    PathFactory
    It's a great tool if you want to create experiences on web and share content with your audience - especially if you want to create bingeable content. For a microsite, I would like to see more modules that build up a page, and great examples for inspiration
    Incentivized
    Read full review
    Pros
    PathFactory
    • Create Visually appealing performance report
    • Give more in-depth information about performance metrics than most alternatives
    • Ability to track performance over time and compare this performance across time periods
    • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
    Incentivized
    Read full review
    Cons
    PathFactory
    • Microsite was very hard to build ourselves. Changing the site can be really confusing and is not always intuitive. We have trouble knowing how to update items to get it to work the way we want it to.
    • Better instructions on how to customize tracks and use the different tools.
    • Users that come in without UTM parameters should still be included in all data reporting.
    • The reporting is confusing.
    Incentivized
    Read full review
    Likelihood to Renew
    PathFactory
    We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
    Incentivized
    Read full review
    Usability
    PathFactory
    Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
    Incentivized
    Read full review
    Reliability and Availability
    PathFactory
    I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
    Incentivized
    Read full review
    Performance
    PathFactory
    The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
    Incentivized
    Read full review
    Support Rating
    PathFactory
    We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
    Incentivized
    Read full review
    In-Person Training
    PathFactory
    I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
    Incentivized
    Read full review
    Online Training
    PathFactory
    The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
    Incentivized
    Read full review
    Implementation Rating
    PathFactory
    The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
    Incentivized
    Read full review
    Alternatives Considered
    PathFactory
    I used Uberflip in a past company. I think they are pretty comparable. From what I remember, Uberflip was more intuitive to use, but I think PathFactory might have more capabilities. Although this was years ago, I am not aware of Uberflip's functionality now. I have had good experiences with both.
    Incentivized
    Read full review
    Scalability
    PathFactory
    Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
    Incentivized
    Read full review
    Return on Investment
    PathFactory
    • We saw ROI within the first 9 months of using PathFactory.
    • Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
    • We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
    Incentivized
    Read full review
    ScreenShots

    PathFactory Screenshots

    Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.