Adobe Target vs. Azure Personalizer
Adobe Target vs. Azure Personalizer
Product | Rating | Most Used By | Product Summary | Starting Price |
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Adobe Target | N/A | Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products. | N/A | |
Azure Personalizer | N/A | Personalizer, available on Microsoft's Azure platform of cloud services and applications, is a personalization engine used to boost conversion and engagement, and add real-time relevance to product recommendations, with reinforcement learning–based capabilities available only through Azure. Users can select content, optimize layouts, and personalize offers with two API calls. Part of Azure Cognitive Services, Personalizer can be used as a standalone personalization solution or to complement… | N/A |
Adobe Target | Azure Personalizer | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Adobe Target | Azure Personalizer | |
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Top Pros |
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Top Cons |
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Testing and Experimentation |
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Audience Segmentation & Targeting |
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Results and Analysis |
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Adobe Target | Azure Personalizer | |
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Small Businesses | Convert Experiences Score 9.5 out of 10 | Bloomreach Commerce Experience Cloud Score 8.7 out of 10 |
Medium-sized Companies | Dynamic Yield Score 9.1 out of 10 | Dynamic Yield Score 9.1 out of 10 |
Enterprises | Dynamic Yield Score 9.1 out of 10 | Dynamic Yield Score 9.1 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Adobe Target | Azure Personalizer | |
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Likelihood to Recommend | 6.8 (36 ratings) | 7.0 (1 ratings) |
Likelihood to Renew | 6.3 (24 ratings) | - (0 ratings) |
Usability | 1.1 (4 ratings) | - (0 ratings) |
Availability | 6.1 (4 ratings) | - (0 ratings) |
Performance | 8.0 (3 ratings) | - (0 ratings) |
Support Rating | 3.5 (9 ratings) | - (0 ratings) |
In-Person Training | 8.1 (3 ratings) | - (0 ratings) |
Online Training | 6.1 (3 ratings) | - (0 ratings) |
Implementation Rating | 7.2 (5 ratings) | - (0 ratings) |
Adobe Target | Azure Personalizer | |
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Likelihood to Recommend | Adobe | Microsoft |
Pros | Adobe | Microsoft |
Cons | Adobe | Microsoft |
Likelihood to Renew | Adobe | Microsoft No answers on this topic |
Usability | Adobe | Microsoft No answers on this topic |
Reliability and Availability | Adobe | Microsoft No answers on this topic |
Performance | Adobe | Microsoft No answers on this topic |
Support Rating | Adobe | Microsoft No answers on this topic |
In-Person Training | Adobe | Microsoft No answers on this topic |
Online Training | Adobe | Microsoft No answers on this topic |
Implementation Rating | Adobe | Microsoft No answers on this topic |
Alternatives Considered | Adobe | Microsoft |
Return on Investment | Adobe | Microsoft |
ScreenShots |