What users are saying about
118 Ratings
118 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Feature Rating Comparison

Testing and Experimentation

Adobe Target
8.2
a/b experiment testing
Adobe Target
9.5
Split URL testing
Adobe Target
8.5
Multivariate testing
Adobe Target
9.5
Multi-page/funnel testing
Adobe Target
7.0
Cross-browser testing
Adobe Target
8.0
Mobile app testing
Adobe Target
7.0
Test significance
Adobe Target
8.5
Visual / WYSIWYG editor
Adobe Target
8.0
Advanced code editor
Adobe Target
7.5
Page surveys
Adobe Target
6.0
Preview mode
Adobe Target
8.0
Test duration calculator
Adobe Target
9.5
Experiment scheduler
Adobe Target
9.0
Experiment workflow and approval
Adobe Target
7.0
Dynamic experiment activation
Adobe Target
8.0
Client-side tests
Adobe Target
9.5
Mutually exclusive tests
Adobe Target
9.5

Audience Segmentation & Targeting

Adobe Target
9.1
Standard visitor segmentation
Adobe Target
8.5
Behavioral visitor segmentation
Adobe Target
9.0
Traffic allocation control
Adobe Target
9.5
Website personalization
Adobe Target
9.5

Results and Analysis

Adobe Target
8.8
Heatmap tool
Adobe Target
9.0
Click analytics
Adobe Target
9.0
Scroll maps
Adobe Target
9.0
Form fill analysis
Adobe Target
7.0
Conversion tracking
Adobe Target
9.0
Goal tracking
Adobe Target
9.0
Test reporting
Adobe Target
9.0
Results segmentation
Adobe Target
9.0
CSV export
Adobe Target
9.0
Experiments results dashboard
Adobe Target
9.0

Pros

Adobe Target

  • Because the software is established there is lots of online help available and most of the bugs have been worked out
  • Adobe has a vast supply of resources if your pockets are deep enough.
  • The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.
No photo available

Cons

Adobe Target

  • It relies on mbox and depending on how they are implemented, you may need to rely on your IT team to implement additional mboxes for certain tests.
  • To set up test offers, most of the time you will need to have knowledge of html and css. And depending on how the mboxes are implemented, you could be heavily relying on jQuery to manipulate the elements on your site for test offers.
  • There is no WYSIWYG interface for you to highlight elements on your site while creating offers, which could be useful for users with less front end development experience.
Leo Ko profile photo

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
Not applicable as we don't subscribe to Adobe Target, rather we support clients on their use of the tool. However, we do see a high renewal rate among clients.
No photo available

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Support

Adobe Target

Adobe Target 8.0
Based on 7 answers
Room for improvement
Richard Hayes profile photo

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Implementation was very slow and we didn't know the details or timeline until it had already been activated (so we missed our first period of use for the software).
Sarah Schick profile photo

Alternatives Considered

Adobe Target

Target has far superior functionality, it integrates with Adobe Analytics and is easy to build tests.
No photo available

Return on Investment

Adobe Target

  • We saw some nice lifts in conversion from the tests we ran within the product.
  • We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.
No photo available

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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