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You too can run 100+ Tests a Month with Test&Target
https://www.trustradius.com/ab-testingAdobe TargetUnspecified8.2119101
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Updated April 14, 2014

You too can run 100+ Tests a Month with Test&Target

Score 8 out of 101
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Overall Satisfaction with Adobe Target

  • Great for pushing content quickly to site and tracking success metrics.
  • Ease of use for marketers, but ability to become more complex for technical web development.
  • Needs to be integrated with Adobe Marketing Suite, primarily SiteCatalyst. Does not even integrate well with the suite even though it is from the same product line.
  • Can get very confusing and detailed. Need to spend a good bit of time training on it.
  • Adobe recommends mBoxes around each area you want to test. This is not needed, save your time and money and place a global mBox on the page and run tests with some basic JavaScript and jQuery.
  • Increased bookings.
  • Increased Conversions Rates.
  • Ability to implement personalization models.
  • Integrate with 3rd party solutions such as Jira, Qlikview, etc. but took good bit of development to do.
Try not to let your company begin using it as a CMS. Will start drifting that way with the ease of use but will only cause problems in the long term over what actually works.

Using Adobe Target

  • Used primarily for A/B and Multivariate testing. Then used as a very agile CMS to get content pushed to site without backend changes to the page structure.
  • Used as a CMS due to ability to quickly launch new creatives & copy
  • Personalized offers based on incoming variables
  • Temporary bug fixes till proper fix deployment
Overall good product but very expensive.

Evaluating Adobe Target and Competitors

No - None before.

Adobe Target Implementation

Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls.

Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable.
  • Vendor implemented
  • Implemented in-house

Adobe Target Training

  • Online training
  • In-person training
  • Self-taught
Consultants understand how to use the product and business approach but not how it works technically and how to improve the technical implementation. Their rockstar technical consultant left.
Online training was average. More videos would help and help sections integrated into the interface would be best over navigating to help section away from work.
It was easy but helpful to have the learning manual. I recommend learning from an expert.

Adobe Target Support

They have some idea of how to debug problems, but much of the time was spent on understanding hierarchical structure of the support team because escalation often slow.
Yes - Needed it for a multi-billion dollar enterprise to ensure everything ran smoothly and any problems were corrected ASAP.